Demand Exchange

Lead generation leaders know the secret. See how their strategies compare to the mainstream in this report. 👇 The lead generation landscape is shifting, with buyer sophistication rendering old-school tactics obsolete. In collaboration with London Research, our latest report charts a new course. This comprehensive analysis reveals: 🔷 Strategic Approaches ↳ Delve into the methodologies distinguishing leaders from the mainstream. 🔷 Technology's Role ↳ Examine how cutting-edge tech underpins superior lead quality. 🔷 Insights and Trends ↳ Benefit from the collective wisdom of top B2B marketers and their proven strategies. This survey-based report is designed to spotlight the challenges and pave the way for actionable solutions in lead and demand generation. With valuable perspectives and insights from: John Watton, VP Marketing EMEA, VMware Nick Mamouzellos, Director of Demand Generation, LRN Phil Guest, CEO and Founder, Revcelerate Anthony Botibol, Head of Marketing, Relay42 Margot Pijls, Senior Field Marketing Manager, and Team Lead, EMEA and APAC, Bynder 🔗 https://lnkd.in/e2su7QXP #digitalmarketing #leadgeneration #demandgeneration #marketingleaders #b2bmarketing #marketingresearch

Check out our podcasts featured in this enlightening article on Digital Doughnut! Our expert guests share their invaluable insights on the future of AI. AI is at the forefront of transforming how we interact with customers, making experiences more personalized, efficient and satisfying. This article draws on episodes of our Business of Marketing podcast, featuring: 🔹 John Watton, CMO, emphasises AI as a marketing copilot, handling mundane tasks and allowing marketers to focus on creativity and strategy. 🔹 Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink, discusses integrating AI for personalized content and continuously learning about AI advancements. 🔹 Simon Morris, Vice President of International Marketing at Adobe, highlights AI’s role in optimizing creativity, managing content volume and enhancing ROI with personalized content. These are just a few examples of how AI is reshaping customer experiences across various industries. The possibilities are endless, and the impact is undeniable. https://lnkd.in/eTzB42ve #AI #CustomerEngagement #Podcast #DigitalMarketing #Personalization #AdvertisingWeekEurope

From uncovering hidden market trends to crafting compelling narratives, human-led research remains unmatched. Which benefit is most important to you? Cast your vote and share your thoughts! 👇 Why is proprietary research still vital despite advancements in AI? 1️⃣ Original insights and data. ↳ AI can analyze existing data, but it can't generate unique insights tailored to your specific needs. 2️⃣ To differentiate ourselves. ↳ In a crowded market, proprietary research sets you apart by showcasing your unique value proposition. 3️⃣ Meet PR and brand objectives. ↳ Custom research aligns with your brand’s narrative and supports targeted PR strategies. 4️⃣ To validate our claims. ↳ Proprietary data provides the proof points needed to back up your statements and build trust with your audience. AI can offer quick results, but custom research unveils profound insights. This leads to stronger market positioning and deeper audience connection. Can AI replace the irreplaceable? https://lnkd.in/eNZ5Mc-T

Discover how esports is revolutionizing brand engagement and offering unique opportunities for creative, interactive campaigns. Giulia Z., Commercial Partnerships Strategy Director at ESL FACEIT Group - EFG, shares her expert insights on navigating this dynamic landscape. From leveraging data for precision targeting to creating immersive experiences with AR and VR, learn how to connect authentically with the passionate esports community and stay ahead of the curve. Read the full article to explore Giulia's valuable tips and strategies for thriving in the exciting world of esports marketing. #Marketing #Esports #DigitalMarketing #BrandEngagement #Innovation #GiuliaZecchini #MarketingTrends #EsportsMarketing #DataDrivenMarketing

Our research division, London Research is proud to have collaborated with Netcel and Optimizely on their latest report, "Bridging the Digital Execution Gap." This comprehensive study dives deep into the challenges and strategies for closing the gap between customer expectations and digital execution. Explore key insights on digital maturity, AI integration, and the importance of agile, continuous evolution in today's fast-paced digital landscape. Thank you to all contributors and respondents for their valuable insights! ·  Simon Andrews - Publisher, Fix Newsletter, and Board Advisor ·  Alexander Atzberger - CEO, Optimizely ·  Andrew Campbell - Martech Consultant ·  Simon Chapman - Senior Director, Partner Enablement & Solution Architecture, Optimizely ·  Lawrence Chiles - Head of Digital Services, The National Gallery ·  Tom Denbigh - Commercial Director, Netcel ·  Tim Ellis - CEO, The Digital Transformation People ·  Dom Graveson - Strategy Director, Netcel ·  Tamara Lohan MBE - Founder and CEO, Mr and Mrs Smith ·  Justin Masters - CTO, Netcel ·  Tim Parfitt - CEO, Netcel ·  Neil Perkin - Digital Consultant and Author of Agile Marketing ·  James Robinson - Marketing Projects and Operations Director, Randstad UK   #DigitalTransformation #DigitalAgility #AI #CustomerExperience #Innovation #LondonResearch #Netcel https://lnkd.in/eixep4V2

Want to put your customer at the heart of your marketing? Here's how top marketing leaders are prioritizing customer needs... In recent episodes of the "Business of Marketing" podcast, marketing leaders Azlan Raj of Dentsu, David Keene of Wipro, and Jonathan Beeston of Salesforce share groundbreaking insights on modern marketing strategies. Here's what they emphasized: ✔ Ensure marketing reflects your organization's core values. ✔ Move beyond personas to understand buying groups. ✔ Use AI and data for personalized, timely messages. ✔ Create marketing that engages multiple senses. ✔ Stay flexible and ready to adapt to changes. ✔ Put yourself in your customers' shoes. As marketing continues to evolve, understanding and prioritizing the customer remains paramount. PS: Read the full article with exclusive quotes from these guests and join the conversation in the comments! 

Strong leadership and effective teamwork drive results. Learn some practical strategies from these industry experts... In recent episodes of "The Business of Marketing" podcast, recorded live at Advertising Week Europe, three industry leaders shared invaluable insights on leadership, innovation, and teamwork. Jennifer Berry, CEO of Digitas UK, emphasizes adaptive leadership. Jennifer transitioned from traditional marketing roles to leading a digital-first agency, highlighting the importance of flexibility and strategic alignment. Giulia Z., Commercial Partnerships Strategy Director at ESL FACEIT Group - EFG Faceit Group, focuses on data-driven leadership. Giulia combines data literacy with storytelling, and sees gaming as a powerful tool for developing teamwork and strategic skills. Maria Shcheglakova, Marketing Director EMEA at PubMatic, advocates for a collaborative team culture. Maria's approach includes a flat structure, open communication, and leveraging diversity for innovation. How can we integrate these principles into our own teams to drive success? P.S. For more insights and actionable tips, check out the full article. Please share your thoughts on how adaptive leadership, data-driven strategies, and collaborative cultures can transform marketing! #DigitalMarketing #Leadership #Teamwork #AdvertisingWeekEurope #TeamBuilding #MarketingTeams

Triple your B2B marketing growth with insights from three industry experts! In their podcast episodes, they show you how to: ✅ Implement automation to create personalized customer experiences ✅ Harness data-driven strategies to forecast trends and behaviors ✅ Utilize advanced analytics for actionable insights These experts break down complex concepts into actionable steps, making it easier for you to apply them to your own marketing efforts. Curious to learn more? Read the full article with exclusive quotes from these guests and start transforming your strategy today! 🔗 https://lnkd.in/en_bxe9i

Lead generation leaders are dominating with strategy. Discover their winning tactics... The State of B2B Lead Generation 2024 report reveals key insights shaping the future of B2B marketing: ➡ 78% of marketers are striving to enhance lead quality. ➡ 40% of B2B companies cite lead quality as their top challenge. ➡ Only 20% excel in measuring costs and ROI from lead gen activities. The strategies that set top performers apart? ✅ Clear Strategic Vision. ⤷ Leaders are 12% more likely to have a coherent lead generation strategy. ✅ ROI Mastery. ⤷ 41% of leaders excel in tracking ROI, compared to just 14% of mainstream companies. ✅ Quality Partnerships. ⤷ Leaders are 35% more likely to engage in third-party collaborations for lead generation. ✅ Data Integration. ⤷ 48% of leaders boast excellent data integration capabilities, outperforming the 21% industry average. ✅ Content Syndication. ⤷ This emerges as the go-to strategy for B2B marketing leaders, driving both volume and quality. Want to join the leaders? Check out the carousel below and download the full report for more insights on each winning tactic. 🔗 https://lnkd.in/eseDFXa9 #LeadGeneration #ROI #Content

Want to capture buyers’ attention at the right time? Here's how the DX Engine delivers your content exactly when they need it. Our customer acquisition platform simplifies the end-to-end process of demand and lead generation by: - Centralizing management - Enhancing data quality - Improving visibility - Automating tasks How does it do this? - Generates on-brand content hubs and landing pages instantly. - Handles all your lead generation partners from one platform. - Benchmarks channels and suppliers for better insights. - Validates and enriches lead data to ensure accuracy. This guarantees high-quality, 100% contactable leads, boosting your sales efficiency and forecasting. Explore the DX Engine today and see the difference. 🔗 https://lnkd.in/eZ_KenDc