Global Category Specialist, Menen, lifts the lid on what her role in Procurement really involves. From the production of labels and glass, to innovating new packaging for our liquids - Diageo's Supply Chain teams pioneer brilliant solutions. Driving the sustainable success of our brands, now and in the future. Build the future with us - Diageo.com/careers #LifeAtDiageo #supply #DiageoCareers #sustainability
About us
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
- Website
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http://diageo.com
External link for Diageo
- Industry
- Beverage Manufacturing
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Public Company
- Specialties
- Premium Drinks, Marketing, Innovation, Supply Chain, HR, Sales, Brand management, Premium Wines and Spirits Supplier, Luxury, Super premium, Beer, Consumer goods, E-commerce, beverages, spirits, FMCG, and brand owners
Locations
Employees at Diageo
Updates
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Last month, we took our first #Baileys paper-bottle - composed of 90% paper, a thin plastic liner (+/- 9%), and a foil seal (+-1%) - from Factory to Time Out Festival! Check out Dave's post below to find out how it went.
🌎 Global Sustainability & Innovation Director | ESG | Consumer Goods | R&D | Green Sciences | Chemicals | Home & Personal Care | Recycling | Packaging | Climate | Sustainable Business | Circular Economy 🍃
Last month, we trailed our first #Baileys paper-based bottle and wanted to share how it went. We took our innovative Dry Molded Fibre bottle from Factory to Festival to see how it resonated with consumers. 🏭🔜🍶 We embraced progress over perfection to get the bottle to consumers and conducted 310 surveys and 37 in-depth interviews across the two-day festival.📊 We learnt lots including: 💡Demand for more #sustainablepackaging is high. 86% thought it mattered that the bottle was made of paper and over 60% of the respondents stated they’d buy it when available, showing it’s a desirable pack. 📈 💡As we look toward future packaging initiatives, we need to show more clearly the #sustainability messages of our packaging, 69% of consumers did not read that the bottle was made of paper. We also found that discussing the bottle’s recyclability resonated more than its carbon footprint. ♻️ 💡With continuous improvement in mind, respondents told us they’d prefer a resealable lid, so they have the option to take the bottle on the go or add a small amount to their coffee. ☕️ We're committed to a more #sustainablefuture and know we can't do it alone. 🤝 The Baileys Original Irish Cream Liqueur mini format (80ml) was trailed in #partnership with PA Consulting as part of our ongoing packaging initiatives. Stay tuned! We're excited to continue testing, learning, and sharing our progress and findings. 🌎 Find out more here: https://lnkd.in/eeCxfTG6 #Baileys #Innovation #Sustainability
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Personal and professional growth is part of our promise at Diageo. Alejandro reflects on how our supportive and inclusive culture has influenced his success within tequila production in Mexico 🍹 Explore your next opportunity - Diageo.com/careers #LifeAtDiageo #supply #DiageoCareers #companyculture Drink responsibly. DRINKiQ.com
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Diageo reposted this
Very excited that Tequila Don Julio’s experience is now available for download on the Apple Vision Pro! As I mentioned back in March, this is an example of the new capability that Breakthrough Innovation is building at Diageo, bringing to life the rich legacy, craft, and culture that makes Don Julio one of the world’s most authentic Mexican tequilas, all from the comfort of your home. If you’re a tequila fan and have an Apple Vision Pro, give it a go. You won’t know how much fun cutting agave is until you’ve tried it. Great work led by Will Harvey and teams across London, New York & Mexico
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Throughout the year, our marketing teams push the creativity of our brands, whether that's in culture, on socials, or through new innovations. The Cannes Lions International Festival of Creativity is a moment where this exceptional work, along with thousands of others, gets its moment to be showcased. We're incredibly proud of the team this year, who came home with three awards! A huge congratulations to #JohnnieWalker who won a Grand Prix for 'Errata at 88' - a campaign that embodies its #KeepWalking message. And another round of applause goes to our #Baileys team, who secured two Silver awards for their amazing audio innovation...Sound Scales. Hear more about the wins and campaigns here: https://lnkd.in/dWV25RrW #CannesLions2024 #Marketing #Creativity
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We are incredibly proud of the work we have already done when it comes to working with International Alliance for Responsible Drinking (IARD) and tackling the harmful use of alcohol, changing the way people drink – for the better. We look forward to continuing to promote a culture of moderation and responsibility, and collaborating with the industry to achieve this.
It’s not often I meet a CEO who served on the frontlines of Bosnia in the 1990s, when I was there as a diplomat. Debra Crew went in with the US Army as part of IFOR, the NATO peacekeeping mission. I’m delighted to be working with her again, this time as CEO of Diageo, one of the International Alliance for Responsible Drinking (IARD)’s leading members. With Dan Mobley and Rachael Robertson we discussed a different UN mission this time, the UN’s 2030 goals to tackle the harmful use of alcohol and the role that IARD and its members play in supporting them. Recent date from the world-leading Global Burden of Disease survey by the Institute for Health Metrics and Evaluation shows there has been strong progress since 2010, but there is still much more to do. Diageo has been leading the way in helping its consumers make informed choices about drinking, including through innovations like DrinkIQ. Their Guinness 0.0 brand is also one of the fastest growing No and Low beers on the global market today. Thank you for a fantastic visit! Next time, Sarajevo…
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We are absolutely thrilled to share that #JohnnieWalker has been named a Grand Prix winner at Cannes Lions International Festival of Creativity for its recent campaign in Brazil, 'Errata at 88', with Bossa Nova legend, Alaíde Costa. The brand launched #BoldSteps in October, lending fresh meaning to it's rallying cry of #KeepWalking. One of the key elements of the series is to celebrate those who took bold steps throughout their lives that affected the culture and world around them, and Alaíde's story truly captures this - watch the inspiring story below. A huge congratulations to the team 👏 👏 👏 #CannesLions2024 #Creativity
Congratulations to AlmapBBDO | Grand Prix winners in the Entertainment Lions for Music for ‘Errata at 88’. Explore all winning and shortlisted work, exclusively on The Work | lnkd.in/ehUJqFHK #CannesLions2024
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At Diageo, our Trusted Marketplace is core to how we buy digital media. We firmly believe our ads should be seen by real people, of legal drinking age, responsibly targeted in appropriate online environments. The coalition of International Alliance for Responsible Drinking (IARD) and media platforms across the industry strengthens our efforts to make this a reality across the digital advertising world. Drink responsibly. DRINKiQ.com
Strengthening responsible standards for alcohol advertising online. Today, our members alongside leading digital platforms have issued a joint statement committing to enhancing online safeguards for alcohol advertising. The partnership includes: > Millions of advertisers, and hundreds of thousands of influencers can age-gate alcohol marketing > Sharing transparency reports on platform-specific safeguards for the likes of Google, Meta, Pinterest, Snap Inc., TikTok and X Social media is a critical element of our longstanding efforts to prevent minors from seeing alcohol marketing, so we’re thrilled to have brought together so many allies to raise international standards of responsibility. Members: AB InBev, Asahi Group Holdings, Bacardi, Brown-Forman, Carlsberg Group, Diageo, The HEINEKEN Company, #Kirin, Moët Hennessy, Molson Coors Beverage Company, Pernod Ricard, Suntory Global Spirits, and William Grant & Sons. Associate members: The Coca-Cola Company and #LOTTE Chilsung Beverage. #ResponsibleMarketing #SocialMedia #AlcoholAdvertising
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We believe there is power in diversity, and are proud of our commitment to ensure Diageo is a great place to work for LGBTQIA+ talent. Hear from members of our Rainbow Network Employee Resource Group about how Diageo is creating a business where everyone can be themselves, as well as witnessing how our brands are endorsing LGBTQIA+ inclusion and rights around the world.