Did you see that?

Following the launch of McDonald’s 50th Birthday last month, McDonald’s UK, working with its agency partners, has unveiled a final surprise to end the party on a high note. Grimace, the iconic McDonald’s character, is gate crashing the party, appearing at the birthday celebrations armed with the highly anticipated, limited-edition Grimace Shake. The new, limited addition to the menu will be available in McDonald’s restaurants nationwide for one-week only (28th August - 3rd September). Will you be trying it? ✅ DidYouSeeThat? Brought to you by Awesomesauce Marketing - a full-service marketing agency - UK & International. #Grimace #McDonalds #Marketing #ViralMarketing #Advertising

It's Surreal again, but this time with an Oasis reference... "By now you should've somehow realised what you gotta do (buy our cereal)" Viral marketing at its best... #Surreal #Oasis #Marketing #ViralMarketing #DidYouSeeThat

Marketing news you may have missed in the past week... 🍹Cheeky! Malibu Launches Ad With Tom Daley The rum-based tipple has partnered with Olympic diving legend Tom Daley to raise awareness of the dangers of drinking near water and the risk of drowning. 💷Global Ad Spend Set to Reach £762 Billion in 2024 Global ad spend is set to reach a new high of £762 billion (US$ 1 trillion) in 2024, according to research from WARC. The study also found that Amazon, Google and Meta are expected to take a share of up to 44% of this spend! 🪲Beetlejuice Beetlejuice! Fanta and Warner Bros. Pictures have come together to form a global partnership ahead of the release of Tim Burton's Beetlejuice Beetlejuice sequel – debuting in cinemas on 6th September. 🎄Are You Ready for the Christmas Trade-up? Research from the Mail Metro Media and Trajectory’s ‘Retail at Christmas’ research found that 33% of UK consumers plan to ‘trade up’ the quality of their food and drink purchases this Christmas, while 28% say they will ‘trade up’ the retailer they spend with. 🎈Happy 4th Birthday Awesomesauce! And finally, in case you missed the biggest story from the past week… Awesomesauce Marketing turned four!!! Where has the time gone?! Brought to you by Awesomesauce Marketing - a full-service marketing agency serving UK and international clients. #DidYouSeeThat #Malibu #TomDaley #Beetlejuice #MarketingCampaigns

This life-sized Polly Pocket House is now available on Airbnb — and it's an epic '90s throwback... Would you stay here? DidYouSeeThat? Brought to you by Awesomesauce Marketing - a full-service marketing agency - UK & International. #PollyPocket #Airbnb #ViralMarketing #Marketing #DidYouSeeThat

Fanta and Warner Bros. Pictures have come together to form a global partnership ahead of the release of Tim Burton's Beetlejuice Beetlejuice sequel – debuting in cinemas on 6 September 2024. DidYouSeeThat? Brought to you by Awesomesauce Marketing - a full-service marketing agency - UK & International. #Fanta #Beetlejuice #Partnership #Marketing #DidYouSeeThat

For any newbies, DYST is brought to you by Awesomesauce Marketing... A full service marketing agency based in Coventry - check us out if you haven't already! Well, last week Awesomesauce was 4! 🎈🎉 "It's been an incredible 4 years with ups and downs, but we are so excited for the years ahead, as we continue to grow Awesomesauce..." - James Keith - Co-Founder Go on, give us a birthday follow over at Awesomesauce Marketing #Awesomesauce #Banbury #MarketingAgency #Coventry #Marketing

Welcome to ‘The Sauce’ – your dollop of marketing news from the past week. This week we shine a spotlight on a new campaign from SheSays which aims to encourage the advertising industry to create a more inclusive working environment for women, we take a deep dive into the recent controversies around X (Twitter) and how brands and consumers are responding, and on a lighter note we take a look at Jammie Dodgers’ first TV ad in over a decade! 👏🏼 Smash That Glass Ceiling! How can we create a more inclusive working environment for women? Non-profit organisation SheSays aims to do just that and has launched a new out-of-home (OOH) campaign with a focus on the advertising industry. The ‘Rework the Future’ campaign will run for a month and incorporates 250 OOH screens from OOH media firm JC Decaux. And it’s clearly needed… research from PwC’s Women in Work 2024 report found that the gender pay gap in the UK is a shocking 14.5%. The creative is designed to resemble post-it notes and features the strapline ‘The future is what you make it’. Its bold design features incomplete sentences with lines such as ‘Flexible work will be ….. for women’ and ‘If we ….., we can smash the glass ceiling’. ❌ Does Anyone Still Use X? Are you still using X? For work? For personal use? Research from data & market research company Savanta has found that 3 out of 10 users are considering leaving the site. The findings are based on online interviews of 2,237 UK adults. But what about brands? Well, it doesn’t look like good news for Musk in that respect either. One key example is the Bathroom Manufacturers Association (BMA) which has recently closed all its accounts on X. So, while the best approach for your brand depends on your reach and ROI on X, if you are planning to leave the platform, what’s the best approach? We’d recommend pressing pause rather than deleting your account. If you give up your handle you risk it being taken over by another business or an impersonator account which has the potential to do huge damage to your brand. 🍪 Jammie Dodger, Anyone? Anyone for a Jammie Dodger?! After 10 years, the legendary biscuit is back on our TV screens as part of a £2 million cross-platform campaign. The 30-second ad was created by Manchester agency McCann for parent company Burton’s Biscuit Co. Kudos to McCann who fully embraced the brief with an ad that conveys the brand’s playfulness with a cross-generational water fight (even grandma gets involved!) As well as TV, the campaign will be supported by social media and PR. We love the new ad – it’s timely, fun, captures the essence of the brand and is designed to appeal to a wide audience. Now… time for a tea break and a biscuit. It’s a Tunnock’s Caramel Wafer for me… sorry Jammie Dodgers! Brought to you by Awesomesauce Marketing - a full-service marketing agency serving UK and international clients. #SheSays #X #JammieDodgers #DidYouSeeThat #MarketingNews

Rum-based tipple Malibu and Olympic diving legend Tom Daley have joined forces to raise awareness of the dangers of drinking near water and the risk of drowning. DidYouSeeThat? Brought to you by Awesomesauce Marketing - a full-service marketing agency - UK & International. #Malibu #TomDaley #DidYouSeeThat #Marketing #ViralMarketing

E.L.F. BEAUTY x Ame.l.f.i Coast Pop Up, Brooklyn 🍊 DidYouSeeThat? Brought to you by Awesomesauce Marketing - a full-service marketing agency - UK & International. #ELFBeauty #PopUp #Marketing #EventMarketing #DidYouSeeThat

You BUTTA believe it!👩🍳 NYX have partnered with world famous chef and daughter, Gordon Ramsay and Holly Ramsay, to create an exclusive cake recipe to celebrate their latest blush launch. Too good not to eat? DidYouSeeThat? Brought to you by Awesomesauce Marketing - a full-service marketing agency - UK & International. #NYXCosmetics #GordonRamsay #HollyRamsay #InfluencerMarketing #DidYouSeeThat