Digital Doughnut

40% of B2B marketers say lead quality is a major challenge. Discover why this challenge tops the list in this groundbreaking report! Today's buyers are more informed and selective, making traditional engagement strategies less effective. This new survey-based report from Demand Exchange and London Research goes beyond the basics to redefine lead generation success. Packed with data, trends, and actionable insights, the fourth edition of this report will help you with: 🔷 Precision Targeting. ↳ Overcome obstacles to pinpoint your ideal customer profile. 🔷 Boosting Performance. ↳ Uncover the best channel mix for enhanced reach and engagement. 🔷 Sales & Marketing Synergy. ↳ Understand the crucial role of aligning sales and marketing for a unified lead gen strategy. 🔷 Industry Insights. ↳ Gain knowledge from leaders at Bynder, LRN, Relay42, Revcelerate, and VMware. Check out the full report that not only highlights key pain points but also offers expert recommendations and strategies. 🔗 https://lnkd.in/emi4h3SF #digitalmarketing #leadgeneration #demandgeneration #b2bmarketing

What does it really take to sway a B2B buying committee? Here’s how the experts are crafting personalized strategies... From IT leaders to CFOs, each member of a buying committee brings unique priorities to the table. So, how do you ensure your message resonates with all of them? Personalization is the key. Industry experts like David Keene (Wipro), John Karl (Catalyst), Mary Cirincione (Propeller Group), James Slezak (Swayable), and Shafqat Islam (Optimizely) have all shared their insights on crafting tailored strategies that engage each stakeholder. Whether through segmented email campaigns or personalized landing pages, each touchpoint must be relevant and targeted. Want to learn more about how to influence every member of the B2B buying committee? 👉 Read the full article here: https://lnkd.in/e3MRFM4Z #B2BMarketing #BuyingCommittee #Personalization

Want to know how to navigate the complexities of modern marketing? Learn from the experts who are leading the way! Series 1 of our Business of Marketing podcast, recorded live at Advertising Week New York, explores six critical areas shaping the future of marketing: 1️⃣ Content Marketing and Storytelling 2️⃣ Simplification and User Experience 3️⃣ Experimentation and Innovation 4️⃣ Audience-Centric Approaches 5️⃣ Thought Leadership and Trust 6️⃣ Metrics and Measurement Our distinguished guests include: - David Shing, Digital Prophet - James Slezak, CEO @ Swayable - Shafqat Islam, CMO of Optimizely - Marilyn Mead Brutoco, CMO at Winmo - Mary Cirincione, VP of the Propeller Group - John Karl, Head of Client Development and Growth at Catalyst Check out the carousel for key quotes from these marketing leaders. 🎤 You can listen to the full episodes on Apple, Spotify, and Amazon. Links are in the comments. #DigitalMarketing #Podcast #AdvertisingWeek #ContentMarketing #Storytelling #UserExperience #ThoughtLeadership

Check out our podcasts featured in this enlightening article on Digital Doughnut! Our expert guests share their invaluable insights on the future of AI. AI is at the forefront of transforming how we interact with customers, making experiences more personalized, efficient and satisfying. This article draws on episodes of our Business of Marketing podcast, featuring: 🔹 John Watton, CMO, emphasises AI as a marketing copilot, handling mundane tasks and allowing marketers to focus on creativity and strategy. 🔹 Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink, discusses integrating AI for personalized content and continuously learning about AI advancements. 🔹 Simon Morris, Vice President of International Marketing at Adobe, highlights AI’s role in optimizing creativity, managing content volume and enhancing ROI with personalized content. These are just a few examples of how AI is reshaping customer experiences across various industries. The possibilities are endless, and the impact is undeniable. https://lnkd.in/eTzB42ve #AI #CustomerEngagement #Podcast #DigitalMarketing #Personalization #AdvertisingWeekEurope

From uncovering hidden market trends to crafting compelling narratives, human-led research remains unmatched. Which benefit is most important to you? Cast your vote and share your thoughts! 👇 Why is proprietary research still vital despite advancements in AI? 1️⃣ Original insights and data. ↳ AI can analyze existing data, but it can't generate unique insights tailored to your specific needs. 2️⃣ To differentiate ourselves. ↳ In a crowded market, proprietary research sets you apart by showcasing your unique value proposition. 3️⃣ Meet PR and brand objectives. ↳ Custom research aligns with your brand’s narrative and supports targeted PR strategies. 4️⃣ To validate our claims. ↳ Proprietary data provides the proof points needed to back up your statements and build trust with your audience. AI can offer quick results, but custom research unveils profound insights. This leads to stronger market positioning and deeper audience connection. Can AI replace the irreplaceable? https://lnkd.in/eCniaS8z #DigitalMarketing #AI #Poll #Research #Content

Want to put your customer at the heart of your marketing? Here's how top marketing leaders are prioritizing customer needs... In recent episodes of the "Business of Marketing" podcast, marketing leaders Azlan Raj of Dentsu, David Keene of Wipro, and Jonathan Beeston of Salesforce share groundbreaking insights on modern marketing strategies. Here's what they emphasized: ✔ Ensure marketing reflects your organization's core values. ✔ Move beyond personas to understand buying groups. ✔ Use AI and data for personalized, timely messages. ✔ Create marketing that engages multiple senses. ✔ Stay flexible and ready to adapt to changes. ✔ Put yourself in your customers' shoes. As marketing continues to evolve, understanding and prioritizing the customer remains paramount. PS: Read the full article with exclusive quotes from these guests and join the conversation in the comments! 

Strong leadership and effective teamwork drive results. Learn some practical strategies from these industry experts... In recent episodes of "The Business of Marketing" podcast, recorded live at Advertising Week Europe, three industry leaders shared invaluable insights on leadership, innovation, and teamwork. Jennifer Berry, CEO of Digitas UK, emphasizes adaptive leadership. Jennifer transitioned from traditional marketing roles to leading a digital-first agency, highlighting the importance of flexibility and strategic alignment. Giulia Z., Commercial Partnerships Strategy Director at ESL FACEIT Group - EFG Faceit Group, focuses on data-driven leadership. Giulia combines data literacy with storytelling, and sees gaming as a powerful tool for developing teamwork and strategic skills. Maria Shcheglakova, Marketing Director EMEA at PubMatic, advocates for a collaborative team culture. Maria's approach includes a flat structure, open communication, and leveraging diversity for innovation. How can we integrate these principles into our own teams to drive success? P.S. For more insights and actionable tips, check out the full article. Please share your thoughts on how adaptive leadership, data-driven strategies, and collaborative cultures can transform marketing! #DigitalMarketing #Leadership #Teamwork #AdvertisingWeekEurope #TeamBuilding #MarketingTeams

My latest article on the the power of video and video-focused experiences. If you think video is too costly and complex to deliver, think again. There are many ways to optimize your investments in video, and the cost of not using more video is too great. Digital Doughnut

Triple your B2B marketing growth with insights from three industry experts! In their podcast episodes, they show you how to: ✅ Implement automation to create personalized customer experiences ✅ Harness data-driven strategies to forecast trends and behaviors ✅ Utilize advanced analytics for actionable insights These experts break down complex concepts into actionable steps, making it easier for you to apply them to your own marketing efforts. Curious to learn more? Read the full article with exclusive quotes from these guests and start transforming your strategy today! 🔗 https://lnkd.in/en_bxe9i

Lead generation leaders are dominating with strategy. Discover their winning tactics... The State of B2B Lead Generation 2024 report reveals key insights shaping the future of B2B marketing: ➡ 78% of marketers are striving to enhance lead quality. ➡ 40% of B2B companies cite lead quality as their top challenge. ➡ Only 20% excel in measuring costs and ROI from lead gen activities. The strategies that set top performers apart? ✅ Clear Strategic Vision. ⤷ Leaders are 12% more likely to have a coherent lead generation strategy. ✅ ROI Mastery. ⤷ 41% of leaders excel in tracking ROI, compared to just 14% of mainstream companies. ✅ Quality Partnerships. ⤷ Leaders are 35% more likely to engage in third-party collaborations for lead generation. ✅ Data Integration. ⤷ 48% of leaders boast excellent data integration capabilities, outperforming the 21% industry average. ✅ Content Syndication. ⤷ This emerges as the go-to strategy for B2B marketing leaders, driving both volume and quality. Want to join the leaders? Check out the carousel below and download the full report for more insights on each winning tactic. 🔗 https://lnkd.in/eseDFXa9 #LeadGeneration #ROI #Content