Ditly

Wait, what?! 😲 A digital marketing agency telling a client to REDUCE ROAS! 📉 Don't worry, we haven't lost our minds... not yet! 🤓 Over-attribution is a huge problem right now for both Meta and Google (PMAX especially) but let's talk about Meta... 👨🏼💻 We recently took on a new client running at what seems like a healthy 4.0 - 4.5 ROAS consistently. Yet the revenue that Meta was claiming was nearly 100% of the business revenue, despite other active channels such as Google, TikTok, Email & Organic. 🤔 The issue is that the algorithm will learn to take the low-hanging fruit; particularly with Advantage+ campaigns. 🍇 It seeks out loyal customers, users who've been active on the website, those who engage with socials & those already at the point of purchase; regardless of how they got there. 📲 It'll swoop in, serve these people a 2-second, half-screen ad impression and claim the sale which was bound to happen anyway. ✅ At the same time, it's not the algorithm's fault, it's been asked to attribute sales to ads and it's doing exactly what was asked, just not in the way we intended. 🤷🏼♂️ To combat this, we need to control the algorithm as best as we can with the few controls we have left, this includes: - Setting Advantage+ campaign budget to target 0% of your existing customer/user base and regularly uploading audiences to the account setup - Exclude customers from both TOF & MOF, plus exclude web and social engagers from TOF - If running other channels consider a 1-day click attribution window to force the algorithm to have a valid and immediately trackable influencer on sales - Don't optimise TOF, MOF, and BOF based on the same ROAS target. TOF is driving NEW customers which will add LTV to your brand, it's worth paying more for them These changes WILL reduce your ROAS, but it's for the best since it'll be a more accurate representation of the incremental revenue Meta is actually driving. Reporting and optimising on overly inflated ROAS may look and feel good but is pointless if it was never incremental. #metaads #facebookads #digitalmarekting #paidsocial #instagramads #overattribution #advantageplus #advantageplusshopping

A very Happy Birthday to the big boss...our founder Stuart! 🥳 Thank you for everything you do for us - all the fun days, nights & trips you organise, all the help & training you give us and for making Ditly. an amazing place to work! 💙 #ditlyuk #dreamteam #digitalmarketing2024 #marketing2024 #digitalmarketingagency

Ditly. now offers Organic Social AND Influencer Management thanks to our wonderful new Organic Marketing Executive Raigan! 💙 📲 We spent months curating, perfecting and refining a framework for Influencer/ UGC Sourcing 🤳 and at the start of this year we trialled it with 2 clients... 😁 It's been a great success for our trial clients, enabling us to source raw, honest and quality content faster and at a lower cost to support their paid and organic socials! 🚀 The use of this content in ads has increased ROAS, reduced CPMs and gained positive engagement as the influencers/customers are more relatable to the target audience! 📈 AND we've done such a good job that our clients and even the influencers have praised us... 🙏🏼 ✨ #dreamteam #ditlyuk #InfluencerMarketing #influencermarketingagency #influencermarketing2024 #organicsocialmediamanager #digitalmarketing2024

We just wanted to take a moment to give a huge shoutout to our Marketing Assistant Sophie Blinston for all her hard work recently! 📝👩🏼💻📚 She's owed a HUGE congratulations from us all for simultaneously smashing her uni exams whilst working so hard for team Ditly. 🥳 At Ditly, we like to celebrate ALL wins, both work and personal so a big well done from us to Sophie 🫶🏼 #marketing2024 #ditlyuk #digitalmarketer #digitalmarketing2024 #dreamteam2024

If you're an SMS Marketer (or just sometimes dabble), we've got a freebie for you that's guaranteed to make things easier! 🎉 Sick of wrongly formatted phone numbers causing issues with your SMS platform or CRM?! We are too! 😤 We've (Stuart has) solved it once and for all and wrote a RegEx formula in Google Sheets to reformat numbers in bulk including the correct country code for the UK 🇬🇧 and US 🇺🇸 If you'd like a copy of the template and RegEx formula then just comment "SMS" and we'll DM 📩 it to you! The RegEx formula could easily be adapted for other countries too, by just changing the "44" dialling code. #sms #smsmarketing #data #dataentry #dataprocessing #textmarketing #CRM #CRMmanagement #ditlyuk

After a hectic start to 2024, we finally made time for a Ditly. team outing! 🥂 Since this picture was taken we've gained a whole new team member!! 🥹 And we can't wait for our next Ditly. outing this time with Raigan as well!! 🫶🏼 #dreamteam #ditlyuk #marketingagency #digitalamarketing #paidsocial #paidsearch #ditly #teamworkmakesthedreamwork

We're growing! 💪 🎉 Raigan joined us in March 2024 as an Organic and Google Ads Exec to take care of our client’s organic and SEO needs.🌱 📱 Although new to the team, she’s rapidly improving our clients’ social platforms whilst we work on the ads! 📈 In the short 2 weeks that she's been with us so far, she's already made waves, signing 3 new clients and sharpening our processes! Feeling like your organic social channels could use a spark of life? Raigan's here to turn that around! Don’t hesitate to give us a shout 😜 #NewHire #SocialMediaManagement #DigitalMarketing #OrganicSocial #MarketingAgency #Facebook #Instagram #TikTok #digitalmarketing2024 #ditlyuk #digitalmarketer #marketingagency #NewStarter

Practising our aim to hit our clients' target ROAS 📈 🎯 🔫 #ditlyuk #marketingagency #digitalamarketing #paidsocial #paidsearch #ditly #teamworkmakesthedreamwork

Today is deadline day for Ad Personalised Data Consent in the EEA 😲 What does that even mean? 🤯 In short, from today Google will only accept certain tracking data 🔎 into it's platforms such as GA4 and Google Ads within the EEA when the matching consent is both granted AND passed to Google. Tracking consent has been around for a while now, the difference here is that Google previously trusted website owners to get consent before firing tags that passed tracking data into Google. Now Google has dropped that trust 🙅♂️ and wants confirmation of consent passing directly to them signalling whether they can process the data. So what do you need to do? 🤔 Here's the top-level steps however there's much more to it than I can fit in a post so it's probably best to reach out to us or another specialist to confirm your set-up. SHOPIFY 🛍️ Luckily this is super easy to implement on Shopify, just head over to Settings > Customer Privacy and turn on your Cookie Banner for at least the 🇪🇺 EU regions. You also need to ensure you have an up to data and appropriate privacy policy. You will also need to ensure your Google tracking tags are set up via the official Google & YouTube sales channel for Shopify's built in Cookie Consent tool to work. WORDPRESS/GOOGLE TAG MANAGER For other sites like Wordpress you'll most likely need to use Google Tag Manager with the latest version of Consent Mode enabled, here's the steps: 1️⃣ You need a CMP (Consent Management Platform). After researching and testing many we found CookieScript to be one of the most versatile and best value platforms so we have partnered with them. (I'll drop a link in the comments) 2️⃣ Scan the cookies on your site with CookieScript 🍪, categorise them and add descriptions explaining what each does. 3️⃣ Add the CookieScript templates to GTM and link your cookie banner. 4️⃣ Reconfigure your main tracking tags to only fire when the matching consent is granted. 5️⃣ Within the advanced settings of each tag, specify any additional consent checks required for the tag to fire, these combined with the built-in consent checks should pass the consent data back to Google. 6️⃣ Test your setup with tag manager and pixel helper plugins, your tags should only fire after consent is give. Then also open Chrome and developer tools when on your website then search within Network for "collect?" within the request URL to google you should see "gcs=" and "gcd=" values, these values signify the types of consent sent go Google. What about the 🇬🇧 UK? So far this is only for countries within the EEA (European Economic Area) the UK currently doesn't fall within these rules but I assume it wont be long before the UK, and others follow so it's best practice to have this set up sooner rather than later.

A few pictures from the weekend... our night out in Chester & celebrating Matt's 3rd Birthday at Ditly. 🍰 🥳 🫶🏼 #ditlyuk #digitalmarketingagency #DigitalMarketing