Don't Panic London | Certified B Corp

Don't Panic London | Certified B Corp

Advertising Services

London, England 14,033 followers

Multi-award-winning creative agency, specialising in shareable content and contagious ideas.

About us

In the age of the conscious consumer, only the most culturally relevant ideas cut through. We take creative risks with our purpose-led campaigns to earn the attention you need to stand out. Our award-winning creative team come from a variety of backgrounds including TV, Film and Advertising, well-versed in the art of storytelling and creating campaigns people want to talk about. So if you’re willing to be radical, contact us at [email protected] and we can guarantee you something revolutionary. For all general enquiries, contact us at [email protected].

Website
http://www.dontpaniclondon.com/
Industry
Advertising Services
Company size
11-50 employees
Headquarters
London, England
Type
Privately Held
Specialties
Marketing Agency, Experiential Media, Social Marketing, Design & Collateral Creation, Guerilla/PR Stunts, Branded Content, Purpose, Engagement Strategy, Cause/Charity Advertising, and Shareable Content

Locations

Employees at Don't Panic London | Certified B Corp

Updates

  • “The future can’t afford for any of us to stand still” Our Creative Partner, Rick Dodds, shared his insights in Campaign UK Magazine on the evolving B Corp standards and the importance of deep-rooted change, in response to Havas having their certification revoked. Read the full piece at the link below 👇 https://lnkd.in/ebJE_TGZ #Bcorp #SocialImpact #IntegrityMatters #IndustryInsights

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  • Did you know that our health is influenced by factors like income, housing, and air quality, rather than just personal choices? Did you know that these factors have caused a 16-year life expectancy gap across the UK? 🤔 To spotlight this issue, we have created the Make Health Equal campaign with Health Equals. We have enlisted Britain’s babies to highlight the stark disparities people face, simply because of where they are born. In collaboration with Emli Bendixen, we photographed 50 babies, each representing a different area and corresponding life expectancy. The images will be seen on the streets of key locations across the country - Manchester, Birmingham, Cardiff, Plymouth, Gateshead, Bradford and Margate  - some of the areas that are most affected by health inequality. The babies featured on each billboard will be local to the area and supporting geo-targeted social assets will reveal people’s life expectancy wherever they are standing to make the issue (quite literally) hit home 🏠 The campaign is a powerful statement demanding equal health opportunities for all. To find out more visit: https://lnkd.in/ew7w8Ee7 #MakeHealthEqual #DontPanic #OOHAdvertising

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  • We're part of a group sending a joint letter to the G20 Finance Ministers, highlighting the importance of creating a more sustainable planet and supporting developing countries hit hardest by climate disasters 🌍✍️

    View organization page for Global Citizen, graphic

    58,503 followers

    🌍 As #G20 ministers gather in Rio de Janeiro in Brazil, the stakes for global leadership couldn’t be higher as inequality soars within and among nations. 🚨 Astonishingly, 1 in 4 developing economies is poorer today than in 2019. On the 80th anniversary of the Bretton Woods Institutions, we have a historic opportunity to fundamentally reshape the global financial system once again. We’ve written a letter signed on by 26 other orgs outlining 5 critical actions G20 countries can take to move forward action on sustainable development, inequality, and the climate crisis: 1️⃣ Support IDA21 Replenishment: The International Development Association (IDA) provides vital grants and low-interest loans to 75 of the world’s poorest countries. Increasing support to IDA by at least 25% can significantly contribute to ending extreme poverty worldwide. 2️⃣ Join the Global Alliance Against Hunger and Poverty: G20 members should unite with Brazil’s Global Alliance Against Hunger and Poverty and commit to programs that fight hunger and bolster social safety nets both domestically and internationally. 3️⃣ Leverage Special Drawing Rights (SDRs): Channeling SDRs through the African Development Bank and Inter-American Development Bank hybrid capital mechanism could help quadruple their value, boosting financing for climate and food security. 4️⃣ Accelerate Multilateral Development Bank (MDB) Evolution: MDBs are crucial in lending resources to low-income countries. The G20 should ensure MDBs provide maximum value and work harmoniously to support countries’ priorities effectively. 5️⃣ Address Global Debt: Global debt deprives millions of essential health, education, climate, and humanitarian resources. The G20 must implement debt treatment and cancellation where possible and ensure new loans are transparent and open to public scrutiny. Introducing measures like debt pause clauses can quickly free up funds during emergencies. 6️⃣ Update Fairer Taxes: Top-polluting industries must pay their fair share in taxes. G20 members should endorse a global standard to tax billionaires and polluters adequately, and support efforts for Global Solidarity Levies to rebuild trust and support across the Global South. G20 Finance Ministers — seize this opportunity. Your leadership can reverse global inequality and usher in a new era of international cooperation. Let’s make this G20 meeting a turning point for a fairer, more sustainable future.

  • Ahead of the Paris Olympics, we’re re-releasing our award-winning film for UNHCR, the UN Refugee Agency, “The Journey”. It shows how, while every Olympic and Paralympic athlete has a great story behind their rise, none compare to the determination, grit and bravery shown by the Refugee Team. Our film tells the tale of a refugee’s arduous journey from her home country to the track, as she is able to stop running from something and start running towards it. By focusing purely on her legs, we were able to draw together numerous real refugee athletes’ experiences into a single narrative. Before the starting pistol even sounds, what those competing for the Refugee Olympic Team have already achieved is absolutely incredible, and we wish them all the best in Paris! Anonymous Content Time Based Arts String and Tins Trim Editing Georgia Williams Jennifer Clare Houlihan Rick Dodds George McCallum UNHCR, the UN Refugee Agency Barney Thompson Claire Lewis Sylvie Francis Sarah Epstein Alison Tilbe Lorey Campese Stephen Pattison Deanna Bitetti Yuki Moriya

  • If you want to make your own compelling legacy campaign, email us at [email protected] 📧

    View profile for Joe Wade, graphic

    Co-Founder at Don't Panic / BAFTA winning Satirist / Lions winning Creative

    A study by real estate agent, Knight Frank, shows that in the US alone, Millennials are set to receive $90 trillion in assets over the next 20 years; a staggering transfer in wealth that’s occurring globally and will make them the “richest generation in history”. This has become known as the “Boomer bulge” - a phenomenon only otherwise seen after a little blue pill and a rerun of Simply Nigella. For Millennials, this massive windfall is a game-changer that will have an effect reaching far beyond just the sales of avocado on toast. One such area is legacy, which already provides UK charities with almost £4 billion per year, according to Legacy Foresight - a figure which is still rising. Older audiences are growing more likely to be progressive too, and with the amount of wealth they’re passing down, the value of this is undeniable. This liberal leaning is why we created our recent legacy campaign for Oxfam with the proposition that “leaving a legacy could be your greatest act of defiance yet”. Titled “Stay in the Fight”, it’s been a huge success, building consideration among audiences with shared values, notably global equality and climate justice. An integrated campaign that launched on the 40th anniversary of the peace march in Hyde Park, it featured a hero film, digital, out-of-home, print and radio. We’ve received press pick-up in 240+ articles in publications spanning the political spectrum, as well as industry recognition in the form of several award nominations. With masses of PR there to be earnt and billions of pounds moving intergenerationally, there’s never been a better moment to develop a legacy campaign of your own - you just need us to help you conjure up the right one. #LegacyGiving #WealthTransfer #BoomerBulge

  • We were honoured to have been invited by our friends at Medical Aid for Palestinians (MAP) to their 40th-anniversary event last week, celebrating four decades of delivering lifesaving aid. At the event, attended by our very own Georgia Williams, Ellie Sheldon-Moore, Rheia Chand and Ada Rose, MAP also unveiled their 2023 Annual Review, which was followed by a fascinating panel discussion with Khaled Dawas, Fikr Shalltoot and Rohan Talbot, that discussed the harrowing realities of the situation in Palestine as well as future plans for the rest of 2024 and beyond. Find out more about the important work they are doing on their website: https://www.map.org.uk/ #MedicalAidforPalestine #40YearAnniversary

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  • Don't Panic London | Certified B Corp reposted this

    View profile for Alexander Kirk, graphic

    Strategic Communications and Campaigns Advisor

    How do you take down a big oil boss? Mass street protest? Boycotting? Convincing politicians? OR maybe putting them topless on billboards with BP nipple tassels highlighting gross inequalities at the heart of our broken energy system... Ha, it turns out our campaign hit close to home, as in September 2023, Looney resigned abruptly from his position for failing to fully disclose details of his past personal relationships with colleagues. One year ago, Global Witness and I created our 'OilyFans' campaign, inspired by the controversial OnlyFans billboards across London that received a barrage of complaints. In two short weeks, we rebranded these billboards as 'OilyFans' to raise awareness of the obscene amounts of money oil executives earned from the energy crisis. The OilyFans billboards, 'erected' across London, referenced BP CEO Bernard Looney's huge pay package. The campaign was a huge success, with the New York Post writing that it was our campaign that helped cause the fall of the notorious BP oil boss Bernard Looney. We received millions of hits online, achieving the top post on Reddit's r/all (which is my proudest achievement in my career to date). It was viewed over 15 million times across all platforms and garnered international media attention. The campaign is now mentioned on Mr. Looney's Wikipedia page, despite BP's efforts to persuade the moderators to delete it. Thanks to Don't Panic London | Certified B Corp for helping us with the mock-up, those at Global Witness who made it happen and all those who shared it! 🗞️ New York Post Article: https://lnkd.in/eJEpzAd6 #ClimateAction #EnergyCrisis #CorporateAccountability #OilyFans #Sustainability #EnvironmentalJustice #SocialImpact #DigitalCampaign #Activism #GlobalWitness #MarketingForGood #CampaignSuccess #ViralCampaign #MediaImpact

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  • The wonderful Jane Marshall, Rick Dodds and Georgia Williams collected our Creative Circle Awards for 'Good As Gold' last week  📸 It was a proud moment for our team, as our impactful work for Shelter was honoured twice with both a Silver and a Gold award 🥈🏅 Heartfelt thanks and congratulations again to our incredible team for their unwavering commitment to this project 💛 #AwardWinning #GoodAsGold #TeamWork #CreativeCircleAwards2024

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  • Check out our poignant film created with Health Equals as part of the Make Health Equal campaign. Directed by the brilliant Imogen Harrison, it uses authentic UGC to tell the life stories so far of two happy toddlers, Louis and Lorcan. But it reveals a gut-wrenching truth: due to circumstances completely beyond their control, one of these two children will live a significantly shorter life. Why is this? Because of the health inequalities that affect them from the moment they arrive in this world. It’s completely unjust and is why we’re using the stories of the next generation to lobby our next government, ensuring everyone in the UK can live the same, more equal future 🟰 To find out more, visit: https://lnkd.in/ew7w8Ee7 #MakeHealthEqual #DontPanic #HealthInequality Rheia Chand Ellie Sheldon-Moore Rick Dodds Georgia Stephenson Zara Bennett Katie Richardson Ben Howell Jane Marshall Rosie Johnstone Jennifer Clare Houlihan Max Badger Chloe Shaw Sticker Studios Alice Popplewell Harleymoon Kemp Luke Brookner Studio Spranks OkayStudio

  • We are pleased to share that our work for Shelter was recognised at the Creative Circle Awards ceremony, not once, but twice, last Thursday evening 🎉 We came back from Margate with both a Silver and a Gold award in hand for our campaign ‘Good As Gold’ 🏆 A huge thank you and congratulations to everyone who touched this project. We could not have done it without your hard work and dedication 💛 If you haven’t seen it yet and want to know what all the fuss is about, get the tissues at the ready and watch it at the link below: https://lnkd.in/epsFBNAH #AwardWinning #GoodAsGold #ThankYou #CreativeCircleAwards2024

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