Dubit

We are thrilled to announce our new partnership with Dubai-based metaverse ad tech agency, The GenX Media, to bring an innovative range of immersive Roblox media products and services to the MENA and APAC regions. This collaboration marks a significant step forward in providing brands and agencies in these regions with direct access to Dubit's cutting-edge Roblox marketing expertise. Together with The GenX Media, we are committed to delivering measurable results and creating engaging experiences that resonate with audiences across the metaverse. Stay tuned for more updates on how this partnership will transform the way brands connect with their audiences in the MENA and APAC regions. https://lnkd.in/emzCDMim #TheGenXMedia #Metaverse #Roblox #Partnership #MENA #APAC

🔗 What LinkedIn is for business networking, Roblox is for immersive brand experiences. On Roblox you can learn about the likes and dislikes of the young consumers. It is an ultimate feedback from the young generation to brands and creators. Enabling you to build brand value and test products virtually. Recently I have spent a lot of time digging through various Roblox brand integrations. As a fashion focused person I found asking myself these 3 questions: 𝗪𝗵𝗮𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗥𝗼𝗯𝗹𝗼𝘅 𝘀𝗼𝗹𝘃𝗲𝘀? 𝗛𝗼𝘄 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗲𝗹𝗲𝗰𝘁 𝗥𝗼𝗯𝗹𝗼𝘅 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝘆𝗽𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗼 𝘁𝗵𝗲𝗺? 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘄𝗼𝗿𝗸? While trying to answer these I have realized that there are too many moving parts to consider and that there is no one answer that fits all. It all depends who’s asking the question! Sounds complicated? 🎯 To make understandable I have mapped out Roblox experience strategy. ✅ First, Roblox advertising is experiential. It means audiences immerse themselves into the digital experience, shape it, create content, build communities. ✅ Second, while most brands distract customers with ads and fight for their attention, brands that build on Roblox make customers curious and grab their attention. ✅ Third, different goals require different types of solutions. When selecting a best fit  type of Roblox experience it is good to use this matrix: • Virtual Commerce vs Awareness, for example “Pop Up Shops in Virtual Games” vs “Virtual Runways” • Fun Digital vs In Real Life Impact, for example “Standalone Games” vs “IRL Rewards” ✅ Fourth, building a Roblox experience has a lot of moving parts. To ensure success it is smart to plan out the process and consider who is going to work on each stage. The simplified step by step guide could look like this: • Step 1: Research and Strategy • Step 2: Building the Game and Design • Step 3: Promoting and Capturing Attention • Step 4: Maintaining and Updating ✅ Fifth and the last, the most crucial thing is measuring the impact and understanding that 80% of Roblox experience value is invisible. Best Roblox experiences are somewhat of a black box. While usage metrics and engagements are important, the real value lies in sales funnel integration, emotional connect and brand loyalty. Roblox strategy can be hard to digest at first?
However, everything comes to places once you see it working. Some of my favorite Roblox experiences are built by Dubit for brands like adidas, Sunsilk and NASCAR. 📌 In fact, I have based this strategy framework mostly based on Dubit’s work (see a link in comments for more). Shoutout to Andrew Douthwaite for sharing his insights. Does this strategy make any sense to you? Leave a comment!👇

We worked with the team at Banana Studios to blend the virtual world of Roblox with real-life redemptions at Superdrug, and the results are in! Check out these incredible stats: 🎮 1.2M Total Engagements 🎩 170K UGC Items Given Away 💄 10K IRL Redemptions This innovative approach is redefining how brands connect with their audiences. The future of engagement is here! #Innovation #Roblox #Superdrug #BrandEngagement #MarketingStats

We're thrilled to share our latest Roblox collaboration with Chupa Chups in our Dubit pop-up shops! This 2-week campaign went live in 5 of our popular partner games yesterday, reaching players across the UAE. Experience highlights:  🚀 2-Week Campaign  🎮 5 Partner Games 📊 Brand Lift Survey 🏆 25,000 UGC Items This partnership showcases our ability to quickly and effortlessly integrate brands into our existing network of pop-up shops. Looking for an off-the-shelf solution to get your brand seen? Let’s connect and make it happen!

We’re thrilled to be among the first developers to partner with the groundbreaking new platform, Everywhere, from the amazing team at Build A Rocket Boy. Using this platform, we created our first "arc" (game), Canyon Run, and Dubit's Game Designer Jake Walkden produced a tutorial to help others build Obby games on Everywhere. EVERYWHERE is a place where you can unleash your creativity to build, remix, and play with others in a vast connected world. Build from scratch or remix other people's creations using their zero-code building tools. Check out Jake's tutorial here - https://lnkd.in/ess_TVxY #GameDevelopment #BuildARocketBoy #GamingCommunity

Why Immediacy Matters in Kids' Media Dubit's SVP of Global Trends David Kleeman's latest piece, "OPINION: The importance of immediacy," highlights why having a "rapid response" team is crucial for companies to stay on top of YouTube trends and kids' interests. At this month’s Children’s Media Conference in Sheffield, experts discussed how YouTube’s popularity could overshadow important public-service content for kids. Kleeman argues for the need to create timely, relevant content that supports children's growth. Check out the full article to learn more! https://lnkd.in/dHSnyNDb #KidsMedia #YouTube #ContentCreation #RapidResponse #ChildDevelopment

Excited to announce the launch of the brand new NASCAR Tycoon! Building on the success of our previous activations, this game lets Roblox players dive into the thrill of NASCAR racing like never before. Combining the strategic elements of team management with the heart-pounding action on the track, it’s a must-try for all racing enthusiasts. Working with such an iconic and innovative sports brand like NASCAR has been an absolute joy. We’re thrilled to continue pushing the boundaries together! 🏎️💨 Great work everyone! #NASCAR #Roblox #Gaming #Innovation #Racing

The Children's Media Conference is the UK’s premier event for sharing and learning across all the sectors that serve young audiences, and Team Dubit made great use of both. SVP of Global Trends David Kleeman and Associate Director Laura Dudley twice presented “How Teens Connect, Collaborate and Commit” (the CMC 2024’s 3-C theme). Drawing on a wide range of Dubit research – our Trends tracker, our virtual panel facility The Clickroom, and two bespoke studies of teen attitudes and behaviours – they addressed the omni-media lives of the tail end of Gen Z, and how they use their always-connected status to play and learn with friends, and to express themselves around issues and causes. If you’d like to receive a special extended version of their slides, contact David or Laura. On the learning side, David moderated a broad and accomplished panel of experts on young people and Generative AI, around the ethical and safety questions to be addressed before this emerging technology becomes embedded, in order that children and youth needs and abilities are considered from the start. #ChildrensMedia #YouthMedia #YouthMarketing

Football fever is in the air! We're super excited for the launch of the Manchester United home kit on Roblox. This is a major milestone for adidas and the club, giving fans an exciting new way to show their support in the digital world. Have you got your kit yet? #UGC #Branding #Roblox

Reflecting on an exceptional two days at SEG3 last week! It was fantastic to see Dubit's CEO, Matthew Warneford, on the main stage discussing the strategic use of User-Generated Content (UGC) in brand promotion. We might be a little biased, but we found his insights thought-provoking and full of valuable takeaways. A huge thank you to the SEG3 team for organizing such a stellar event and to everyone we had the pleasure of engaging with. Looking forward to more conversations and collaborations! #SEG3 #UGC #BrandPromotion #Networking #Innovation