🔵 New Opportunities and Risks in Streaming TV James McCann explores how Warner Bros. Discovery's AIM, a first-party data platform, is part of a broader trend among publishers to enhance targeting within #StreamingTV. While these solutions offer deeper targeting, they also introduce higher CPMs and further complexity in the fragmented Streaming TV ecosystem. 👉 To learn how advertisers can effectively leverage these solutions, read the full piece on Ebiquity Transmit: https://lnkd.in/eUcicKaT Bouke de Vries Peter Hanford Jide Sobo Michelle Morgado Nick Pugh Paul Williamson Travis Lusk Lisa Niemeyer Cara Eskin Mark Gay Leela Nair Christine Kalkar Lars Noordewier Ruben Schreurs
Ebiquity plc
Advertising Services
London, England 47,559 followers
We are a data-driven solutions company helping brand owners drive effectiveness and efficiency from their media spend.
About us
Ebiquity is the world leader in media investment analysis. We deliver data-driven solutions that create value and eliminate waste, enabling brand owners to increase returns from their media investments and improve business outcomes. Our independent fact-based advice is delivered through four service lines: • Media Management • Media Performance • Marketing Effectiveness • Contract Compliance We stand out because we do things differently: Independent advice We can provide independent advice and solutions because we have no commercial interest in any part of the media supply chain. Unparalleled data expertise We analyse c.$100bn of media spend and contract value from 110 countries annually, including trillions of digital impressions. Innovating for the future Solutions for the challenges of today and tomorrow, including CO2 emissions, disinformation, diversity, and rapidly emerging channels. Global reach and expertise We cover 80% of the global advertising market, providing us with the most comprehensive, independent view of the world’s media investment. More than 70 of the world’s top 100 advertisers today chose Ebiquity as their trusted independent media advisor. Our commitment is to create an inclusive environment that welcomes individuals from all backgrounds, ensuring equal opportunities for everyone, regardless of race, religion, gender, gender reassignment, sexual orientation, marital status, pregnancy, disability, or age.
- Website
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https://ebiquity.com/
External link for Ebiquity plc
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 1997
- Specialties
- Marketing ROI & Effectiveness, Multi-Channel Analytics, Media Auditing & Benchmarking, Pitch Management, Contracting & Compliance, Media Measurement, Strategic Media Consultancy, and Digital Performance Measurement
Locations
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Primary
Chapter House, 16 Brunswick Place
London, England N1 6DZ, GB
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156 Fifth Avenue
6th Floor
New York, NY 10010, US
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Level 9
146 Arthur Street
North Sydney, NSW 2060, AU
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Ballindamm 2-3
20095
Hamburg, DE
Employees at Ebiquity plc
Updates
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🍪 We're excited to have contributed to IAB UK's latest piece in The Drum on the future of advertising in a low-cookie world. Our Ben Maslen shares key insights on how #advertisers can navigate this evolving landscape. Ben emphasizes the importance of embracing new #solutions, streamlining supply chains, and focusing on #privacy, #efficiency, and quality placements. Discover more by clicking below. Nick Waters Nick Pugh Lars Noordewier Ruben Schreurs Leela Nair Mark Gay Paul Williamson Christine Kalkar Bouke de Vries Peter Hanford Maya Arber Faiza Hussain Michelle Morgado
Third-party cookies will no longer be biting the dust on Chrome next year as Google pursues a new path for Privacy Sandbox. So, what should advertisers be doing? We asked IAB UK members to share their advice on how to navigate a low-cookie era and future-proof targeting and measurement strategies via The Drum 🍪 Contributions from: Ebiquity plc's Ben Maslen, On Device's Sarah Robson, Quantcast's Amit Kotecha, GumGum's Jessica Aylett, Ogury's Lawrence Horne and Adform's Clara De Rosa 🔗 https://lnkd.in/eMyS2tVJ #Cookies #ThirdPartyCookies #Google #Digital #Advertising #Marketing
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🔵 New PMax Updates focus on #AI and better reporting Les Hostetler highlights how Google’s Performance Max (#PMax) is evolving in response to #advertiser concerns. Recent updates introduce powerful tools like account-level negative keywords, campaign-level brand exclusions, and enhanced AI-driven asset creation. These changes give advertisers better control and smarter targeting. 👉 Learn more about these enhancements on Ebiquity Transmit: https://lnkd.in/eSMNt4Uj Bouke de Vries Travis Lusk Lisa Niemeyer Paul Williamson Lars Noordewier Peter Hanford Nick Pugh Michelle Morgado Mark Gay Nick Waters Leela Nair Christine Kalkar Jide Sobo
New PMax Updates focus on AI and better reporting
transmit.media
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The World Federation of Advertisers (WFA) is suspending operations of its Global Alliance for Responsible Media (GARM) initiative, launched in 2019 to protect brands from harmful content. This comes just days after Elon Musk's X filed a federal lawsuit, accusing GARM and its members of anti-competitive practices and organising an ad boycott. Our Ruben Schreurs called X’s lawsuit against the WFA an example of “weaponised litigation” that “simply serves as a vehicle to stifle those voices and cripple the organisations” that are trying to make the web safer, particularly for children, in a conversation with CNBC. Read the full piece: https://lnkd.in/eKM2ZxcZ Nick Waters Nick Pugh Lars Noordewier Paul Williamson Christine Kalkar Leela Nair Mark Gay Peter Hanford Bouke de Vries Debbie Morrison Michelle Morgado Travis Lusk Lisa Niemeyer
Advertising group suspends brand safety unit after Elon Musk's antitrust lawsuit
cnbc.com
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X (formerly #Twitter) has filed a federal antitrust lawsuit against the Global Alliance for Responsible Media (GARM) and its members, including CVS Health, Mars, Orsted, and Unilever. The lawsuit alleges that GARM abused its influence to unfairly discriminate against X, leading to an #advertiser boycott. Our Ruben Schreurs told The New York Times - “To the extent that Elon hadn’t already burned all bridges and ties with the entire advertising community, I don’t see how this will get any advertisers to come back to X” To learn more, click here: https://lnkd.in/d6cK-tuH Nick Waters Nick Pugh Ruben Schreurs Christine Kalkar Paul Williamson Mark Gay Peter Hanford Bouke de Vries Francesca Leronni Jide Sobo Lisa Niemeyer Federica Bowman
X, Owned by Elon Musk, Brings Antitrust Suit Accusing Advertisers of a Boycott
https://www.nytimes.com
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We are delighted to have assisted L'Oréal International Distribution in selecting Wavemaker as their new strategic partner for #media planning and buying across the #EMEA region. The new contract begins in September and spans three years, marking a significant achievement for Wavemaker. Congratulations to the Wavemaker team on this fantastic win! Nick Waters Nick Pugh Lars Noordewier Leela Nair Paul Williamson Ruben Schreurs Federica Bowman Peter Hanford Bouke de Vries Faiza Hussain Maya Arber Paul Burgon
L’Oréal International Distribution selects EMEA media agency
campaignlive.co.uk
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🔵 As of today, the #EU AI Act officially enters into force, providing comprehensive legislation to ensure the ethical and responsible use of #AI. Non-compliance can result in penalties of 7% of your global turnover. 📢 What Does the EU AI Act Mean for Advertisers? This pioneering AI Act regulates the development, deployment, and use of AI. Marketing and legal teams must understand the Act's obligations and restrictions, especially in personalised advertising and customer interaction technology, to avoid legal, financial, and reputational risks. 👉 Want to safeguard your brand against the EU AI Act? Click here to learn more: https://bit.ly/3AhuDM3 Nick Waters Nick Pugh Lars Noordewier Federica Bowman Mark Gay Ruben Schreurs Bouke de Vries Peter Hanford Michelle Morgado Mike Campbell Desislawa Dominowska Maya Arber Paul Burgon Faiza Hussain
How Advertisers Should Navigate the EU AI Act and Ensure Compliance
https://ebiquity.com
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📢 Don't miss out! Join our webinar - Knowledge Spotlight on Advanced/Connected TV in APAC. Our Leela Nair and Sandeep Srivastava will delve into the evolving landscape of #AdvancedTV and #ConnectedTV in the #APAC region, highlighting key watchouts and opportunities for brands. 👉 Click below to register!
📢 Join Our Exclusive Webinar: Advanced/Connected TV in APAC, hosted by WFA in partnership with Ebiquity plc. ✅ Discover key watchouts and opportunities for Advanced and #ConnectedTV in the #APAC region. Our Leela Nair and Sandeep Srivastava will share trends, insights, and strategies to maximise your #advertising impact in 2025. 👉 If you are a brand, secure your spot now: https://lnkd.in/eaBEvZrx Nick Pugh Michelle Morgado Ruben Schreurs Peter Hanford Stewart Li Varun Sood Akshaya Kumar Dash Devika Jyotimani Sanny Manduapessy Mark Gay Olga De Giovanni Debbie Morrison Bouke de Vries Ilda Jamison Regina Lim Laura Forcetti Joel Gan
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Is Google's plan feasible? Yesterday, Google surprised the ad industry by announcing it won't eliminate third-party #cookies in #Chrome. Instead, they'll introduce a new feature for users to control their #cookiesettings across their browsing experience. But details are still scarce. Our Ruben Schreurs is sceptical about whether this plan can work. Learn more here: https://bit.ly/46iH7PF Lars Noordewier Mark Gay Nick Pugh Nick Waters Susanne Elias Michelle Morgado Jide Sobo Bouke de Vries Peter Hanford Travis Lusk Paul Williamson
Google’s decision to keep third-party cookies in Chrome – Ad world is relieved but sceptical.
https://ebiquity.com
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Who cares? We at Ebiquity care. We have always welcomed scrutiny and difficult questions about the advertising industry and our role in it, and are looking forward to the grassroots event on September 12th that is being organised by Brian Jacobs and Nick Manning: Advertising: Who cares? We will support where we can and get involved in constructive discourse. Our corporate vision statement is ‘Creating a Better Media World, Together.’, which we believe aligns perfectly with their premise and objectives. Our Chief Strategy Officer, Ruben Schreurs, will be speaking at the event on the topic of Brands & Journalism. Learn more here: https://bit.ly/3Shv5QQ Nick Waters Lars Noordewier Mark Gay Nick Pugh Michelle Morgado Bouke de Vries Federica Bowman Susanne Elias Paul Williamson Jide Sobo Peter Hanford Debbie Morrison Leela Nair
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