ethix digital

🚨 Digital Marketing News - July 2024 🚨 Here are some of the biggest updates in digital marketing over the last month: - Updates to Google search query matching (source: https://bit.ly/4bFf65O) - New Enhanced Conversion Assist tool (source: https://bit.ly/3xQszKl) - New Google search campaign keywords broad as default (source: https://bit.ly/3zC8b07) - New Google shopping tools (source: https://bit.ly/3WiuEbb) - First conversion attribution introduced in Meta (source: https://bit.ly/3Y0aJPD) - Amazon ads available to non-Amazon sellers in beta (source: https://bit.ly/464dmSn) - TikTok teen targeting restrictions & AI labels (source: https://bit.ly/3WkpziE) If you have any questions about how these updates might affect your advertising, get in touch! #digitalmarketing #digitalmarketingnews #ppc #paidsocial #paidmedia

Struggling with website tracking? 🌐 We've put together a guide to simplify the process, & make it all a little less overwhelming! 📋 𝐊𝐞𝐲 𝐒𝐭𝐞𝐩𝐬 𝐭𝐨 𝐊𝐢𝐜𝐤𝐬𝐭𝐚𝐫𝐭 𝐘𝐨𝐮𝐫 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐉𝐨𝐮𝐫𝐧𝐞𝐲🚀 𝟏. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐓𝐫𝐚𝐜𝐤: Begin with essentials like page views and conversions, & add in intermediate steps e.g. add to cartsand signups. 𝟐. 𝐂𝐡𝐨𝐨𝐬𝐞 𝐘𝐨𝐮𝐫 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: Decide where to send your data—Google Analytics, Meta, Google Ads, etc. 𝟑. 𝐒𝐞𝐥𝐞𝐜𝐭 𝐚 𝐒𝐞𝐭𝐮𝐩 𝐌𝐞𝐭𝐡𝐨𝐝:    • Direct Integration: Ideal for quick, simple setup, but offers limited customization.    • Manual Code Integration: Maximum flexibility, but requires technical skills.    • Google Tag Manager: A balanced choice requiring some technical knowledge, but allows flexibility in tracking 𝟒. 𝐄𝐧𝐬𝐮𝐫𝐞 𝐆𝐃𝐏𝐑 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞: Implement a cookie banner and adjust tracking based on user consent. 𝟓. 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐌𝐨𝐝𝐞 𝐕𝟐: Even without cookies, send privacy-compliant data to improve conversion tracking. 𝟔. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬/𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐌𝐚𝐭𝐜𝐡𝐢𝐧𝐠: Send hashed first-party data to improve tracking accuracy across user journeys. 🔗 Click through to read the full article! Need expert assistance? Get in touch! 📈 #DigitalMarketing #WebsiteTracking #GoogleAnalytics #GTM #DataDrivenMarketing #GDPR #EnhancedConversions

Great to attend Reset Connect yesterday for London Climate Action Week! The day started with a fairly stark reminder that the UK is one of the most nature-depleted countries in the world and that extinction risks continue to rise (currently at around 16% of species in Great Britain). As often happens with these events I go in feeling pretty pessimistic, by 10am everything feels impossibly bleak, and then somehow by the end of the day I come out feeling extremely hopeful. One of the best things about attending events like this is the reminder that a lot of very intelligent, very passionate people are out there trying to tackle these issues, and the tenacity they project always gives me more hope than I went in with. Below are some of the companies that made the biggest impression on me - check them out if you have a chance! Magical Mushroom Company® - packaging made with mycelium bonds to replace polystyrene Hoxton Farms - animal fats cultivated from stem cells instead of intensive farming COMPOCITY Global - gamified food composting and waste tracking for office buildings Foodsteps - a tool for tracking the climate impact of food products across their lifecycle And always a pleasure to run into familiar faces Bryony Cozens, Rich Williams #climateaction #digitalmarketing

🚨 Digital Marketing News - June 2024 🚨 Here are some of the biggest updates in digital marketing over the last month: - New Meta updates (source: https://bit.ly/3XD6HwC) - GA4 introducing a fix for poor Google Ads attribution (source: https://bit.ly/4czAPx6) - New Google shopping ad features (source: https://bit.ly/3VTpcvo) - Microsoft rolling out default conversion goal imports (source: https://bit.ly/3VEOyLV) - Google launch TV ad network (source: https://bit.ly/4exl6jH) If you have any questions about how these updates might affect your advertising, get in touch! #digitalmarketing #digitalmarketingnews #ppc #paidsocial #paidmedia

Had a great day with HandsOn London, working on Oldhill Community School's sensory garden & forest school 🌳 After falling into disrepair during the pandemic, it was no longer safe for the children to enjoy, & the extreme budget constraints put on schools meant there was no resource to revitalise the space. We spent the day mixing cement to fill hazardous holes in the ground, pruning overgrown trees & clearing algae from the pond, but there's much more to do! This is an ongoing project HandsOn London are supporting, so get in touch with them if you'd like to get involved: [email protected]

The pandemic may seem distant to some, but many arts organisations are still feeling its impact. Research by The Art Newspaper in 2023 revealed that UK museums and galleries are still struggling to return to pre-pandemic visitor numbers. With cuts in Arts Council funding, a tough economy, and changing habits, it's clear we can't take our audience for granted. Read our latest article by Senior Account Manager Eve Shenkman on the challenges facing arts organisations and how authentic digital marketing can help tackle them. #digitalmarketing #artsmarketing #museums #culture

Great to have our Co-Founder Gwenno Jones speaking on S4C News last night, on the political parties' use of social media in the run-up to the general election. We'll be posting an article with a more detailed analysis of individual parties' activity in the next few weeks, so keep an eye out!

This month’s client shoutout goes to 🏛️ The Foundling Museum 🏛️ The Foundling Museum tells the stories of London’s foundlings, young children who were abandoned by their parents and cared for by someone else. It explores these histories on the site of the old Foundling Hospital, the UK’s first children’s charity and first public art gallery. We’ve loved working with The Foundling Museum over the last year to promote their exhibitions and events through Meta Ads. Currently we’re running campaigns in support of Polly Braden: Leaving Ukraine - a particularly moving exhibition that charts the personal lives of displaced women and children since the war in Ukraine began (https://lnkd.in/eebXNrDa). If you have a spare afternoon we couldn’t recommend visiting the museum enough. We’re very proud of our partnership and being able to support such a wonderful institution, here’s to many more campaigns to come! #digitalmarketing #artsmarketing #museums #metaads

🚀 Scaling Google Ads With New Keywords 📈 The more keywords in your account, the more search terms they’ll match to, & the more auctions you’ll enter. Of course, they need to be relevant keywords, or your chances of winning the auction & getting users to click though to your site will be low. Swipe through for 5 ways to find new, relevant keywords to help you scale ➡️ #DigitalMarketing #PaidSearch #GoogleAds

🚨 Exciting news from ethix digital 🚨 We’re thrilled to announce our new partnership with Fumble, an award-winning charity dedicated to providing free and inclusive sex ed for young people. In addition to growing their overall presence and engagement, we’re very excited to be helping promote their fantastic new content series: "Am I trans?" Translating sex, identity & relationships. The new content series aims to provide support and information for trans+ and non-binary young people on topics relating to their relationships, health and wellbeing. If you’re interested, please do check out the full content series here https://lnkd.in/d7jv-8sb. We’re really excited to be supporting this important initiative and championing Fumble's work towards inclusive sex education! #digitalmarketing #charitymarketing