Congratulations to the ABRSM and Everything Connected teams for the incredible partnership and diligence that has gone into developing this new brand image and launching their new website. We cannot wait to see the brand put into action and more people inspired to live a life with music. A MUSIC ICON REIMAGINED. ABRSM (The Associated Board of the Royal Schools of Music), founded in 1889, is the UK's largest music education body and the world's leading provider of music exams. PROTECTING A LEGACY. INSPIRING FUTURE GENERATIONS. In 2022, ABRSM selected Everything Connected to lead them through a brand refresh exercise, ahead of a review and relaunch of their website. Eleanor Hampton, Director of Marketing & Communications said, “We knew we’d need to work with a team that could help us to balance our heritage with our ambition to be more confident, more inclusive and to bring music back into our brand. We chose Everything Connected because we felt they’d challenge us to be bolder and more creative. What we hadn’t expected was to find a genuinely collaborative partnership”. BOLDER, MORE MODERN, MORE INCLUSIVE. Chris Cobb, ABRSM Chief Executive said, “In 2022 we conducted research with a range of UK based and international learners, teachers and parents and it was clear that our brand was feeling out of date and that the website was a cause of frustration for many. As an organisation, we’re building on our legacy for musical excellence, but we’re also evolving and we wanted to represent that in our updated brand and website”. BRINGING JOY TO MUSIC & LEARNING. Alex Kelly, Strategy Director at Everything Connected said, “Taking on this brief was a privilege, we had a duty to respect the history and legacy of such an iconic organisation as well as being able to push the brand forward and ensure that it reached out and inspired more people to learn music”. INSPIRING A LIFE WITH MUSIC. The new strapline ‘A Life With Music’ talks to ABRSM's broader role in music, they are so much more than exams. Visually we have presented a more vibrant and emotive expression of the brand, with more movement and freedom. Music moves us and so should the brand. REPRESENTING EVERY UNIQUE JOURNEY WITH MUSIC. Graphically the musical stave goes on a journey, from stave to wave form to a line that travels across websites, content and social. The free form line represents each and every musician's individual and unique journey with music. A WEBSITE FOR THE MUSIC COMMUNITY. The old website was a source of frustration for customers and no longer met the complex audience, territory or content management needs of the organisation. Content uploads were very manual and time consuming and site user experiences were inconsistent. Everything Connected identified Drupal as the right CMS choice to deliver ABRSM’s needs; it was chosen for its enterprise level capability, security credentials, unlimited customisation and ability to manage complex content management requirements.
Everything Connected
Marketing Services
London, England 4,615 followers
Everything Connected is a global connected services agency. Creativity with purpose and the power to connect.
About us
Everything Connected. More than just a name, it's our mantra and our approach. Through the merger of 3 like-minded businesses and over 19 years of experience, we created our connected services agency. Laser focused on connecting strong brands, cut-through marketing and best-in-class digital experiences. We're an independent, full-service creative, digital and technology agency. We help globally recognised brands and exciting new brands make meaningful connections between their customers, employees and shareholders. Digital channels are complex and connected, so we use the multiplying impact of creative, technology, content and data to take customers on a journey and drive real results. When this comes together harmoniously, big things happen. Your brand resonates louder. Buyers become loyal fans. And your investments make real returns. Those are the kind of ideas we bring to the table. Creativity with purpose and the power to connect.
- Website
-
https://www.e-c.agency
External link for Everything Connected
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Brand strategy, Content strategy, Digital roadmapping, Multichannel strategy, Buyer journey mapping, User research , Graphic design, Website design, Website development, App design and build, Product design and development, Content marketing, Marketing activation, CRM, Lead generation and sales funnel, Hosting and maintenance, ecommerce, Growth driven design, Data analytics, and Digital marketing
Locations
-
Primary
15 Little Portland Street
London, England W1W 8BW, GB
Employees at Everything Connected
Updates
-
🤝 At the stakeholder engagement phase, it's key to support buyers with their internal discussions and requirement gathering. This is where strong #BrandPositioning, supporting marketing content, and informative web pages play significant roles. 📈 👉 It’s time to empower your buyers with the right tools for their journey!🚀 https://lnkd.in/esXReXvg #EverythingConnected #MarketingStrategy #BrandPositioning #ContentMarketing
-
-
🌟 Generating leads is the core of #DigitalMarketing. A well-crafted website acts as a magnet, attracting visitors, engaging them, and converting them into valuable leads. To truly succeed, it’s essential to understand how your website can effectively support the buyer journey. 👉Ready to transform your website into a lead-generating powerhouse? See how you can make it happen here! https://lnkd.in/edCC4X-A #EverythingConnected #DigitalMarketing #LeadMarketing #MarketingContent
-
-
💭 During the research stage of buying, it’s important to have trustworthy information. Helpful and clear content not only helps generate leads but also assists buyers in making better decisions. Let's see how you can guide buyers through their journey with confidence 💪 https://lnkd.in/esXReXvg #EverythingConnected #MarketingStrategy #LeadGeneration #ContentMarketing
-
-
🔎The #BuyerJourney is more than just the purchase. 🌐 From awareness to decision, your website should align with the buyer journey to support each stage with bespoke content. 👉 Ready to optimise your website for the buyer journey? Find out how here! https://lnkd.in/edCC4X-A #EverythingConnected #ContentMarketing #DigitalStrategy #BuyerJourney
-
-
🌟As potential buyers start to recognise their needs, positioning your business as a thought leader becomes crucial. At this stage, it’s crucial to enhance #BrandAwareness, drive lead generation strategies and optimise your website user experience to steer potential buyers from awareness to action. 🚀 👀See how you can elevate your buyer journey to capture your audience’s attention here. https://lnkd.in/esXReXvg #EverythingConnected #MarketingStrategy #BrandAwareness #LeadGeneration
-
-
A well-built #Website should support your buyers' needs at every step of their journey, from discovery to decision-making. 🌟 By offering personalised content and seamless functionality, you create a frictionless path to conversion. Use analytics 📊 to track user behaviour and continuously improve your site for optimal lead generation. 👉 Let’s explore how you can optimise your website visitors' buyer journey! https://lnkd.in/edCC4X-A
-
-
Before customers embark on their #BuyerJourney 🛤️, they are often in 'business as usual' mode, unaware of their unmet needs. Boosting visibility, enhancing branding and engaging actively 📲 are key to grabbing their attention and establishing a strong foundation for your product or service. Learn how to get your business to the next level! 🚀 https://lnkd.in/esXReXvg #EverythingConnected #MarketingStrategy #CustomerEngagement #ContentMarketing
-
-
Did you know only 3% of buyers are in buying mode? 📊 By aligning your website content with the #BuyerJourney, you engage and nurture the other 97%, building trust and credibility. Tailor your content to meet buyers' needs at each stage and see increased engagement and conversions. 🚀 Discover how you can optimise your website. https://lnkd.in/etCAWB4y #EverythingConnected #ContentMarketing #DigitalStrategy #BuyerJourney
-
-
CURIOUS VOTED 'BEST CUSTOMER MAGAZINE' It's lovely to work with the incredible content that we are given by the team at cazenove+loyd for their 'CURIOUS' customer magazine. It's even better when the work wins Best Customer Magazine 2024 at THE TRAVEL MARKETING AWARDS 👏 Very proud to scoop up this award and to recognise our ongoing partnership with the cazenove+loyd team. Printed on FSC® Mix Credit certified paper using vegetable-based inks, the magazine is wrapped in a luxe, heavy and wonderfully impressive blind embossed cover. The magazine beautifully showcases the incredible destinations that cazenoze+loyd offer and provides travel tips and advice to inspire their customers to travel and explore the globe. Nabila Richardson, Marketing Director cazenove+loyd said, “Working with Darren Richards and the team at Everything Connected has again been a fantastic experience. From the initiation of the project to its culmination, they demonstrated an unparalleled commitment to excellence, seamlessly navigating all aspects of design and print production."
-