Fabrik Brands

Finding the perfect product name is never easy. And naming one product is just the start. How do you name the rest? And how do you make sure everything fits together? This is where product naming architecture comes in. It’s about creating a structure for your product names that makes sense, guides your customers and strengthens your brand. It sounds easy, but it needs planning and it takes time. So, which are the most popular naming architecture options and how do you identify the right one for your business? That’s the topic of our latest article. You can read it here: https://buff.ly/3SS1YUf #BrandNaming #NamingStrategy #BrandArchitecture

Don’t rotate or skew the logo…Don’t alter any logo elements… You’ve probably got these statements in the ‘don’t do’ section of your brand guidelines. I’ve often asked myself if they’re still needed, though with the rise of accessible graphics software they’re probably more important now than ever. But brand books have so much more to offer than a list of do’s and don’ts. They’re a chance to tell a story. To capture the very essence of your brand. And to give readers an insight into the decisions you took while creating it. If you can get just a bit of that across, it will go a long way to inspiring those who use it. So, if you’re thinking about updating your guideline or creating a new one, you can read our thoughts about what to include here: https://buff.ly/46ng6dK #Branding #BrandGuidelines #BrandIdentity

You’ve come up with the perfect name. It looks good. It sounds great. The domain is even available. It ticks all the boxes! Except one very important one. The name’s already in use by someone doing something similar to you. Back to the drawing board… If you’ve ever been through a naming process, I’m sure this is familiar territory. It’s something we come up against with every naming project, even with over two decades of experience in naming. I often tell clients that naming is both inspiration and perspiration. We can spend as much time shortlisting and doing due diligence as coming up with ideas, especially when the name has to work in multiple territories or trademark classes. Because the name isn’t a good one unless it’s a viable option. So, how do you go about checking whether a brand name is taken? It may sound obvious, but we’re often asked about the things we look out for, so we’ve written an article outlining the key considerations: https://buff.ly/3VShPD0 Best of luck to any of you currently in a naming process! #BrandNaming #Branding #NamingTips

What makes a successful brand collaboration? The magic happens when two brands come together to create something greater than the sum of their parts. A successful brand collaboration leverages complementary strengths, allowing each brand to enhance the other's market presence. It's not just about combining logos; it's about a shared vision and mutual benefit. When brands align on core values and objectives, they can create powerful synergies that drive innovation and engagement. For example, GoPro and Red Bull both focus on extreme sports and adventure, making their partnership a natural fit that amplifies their individual brand messages. Similarly, Nike and Apple collaborate to merge fitness and technology, creating products that appeal to both tech enthusiasts and fitness buffs. But it's not just about shared interests. Effective collaborations require clear communication and transparent goals. Both brands need to be on the same page, ensuring that the partnership is beneficial for both parties. This might mean reaching new audiences, increasing brand visibility, or enhancing credibility through association. Engagement is another critical factor. A successful collaboration should create memorable experiences for the audience, fostering deeper connections with both brands. Whether it's a joint product launch, a co-branded campaign, or an interactive event, the collaboration should be designed to captivate and engage. Lastly, mutual benefit is key. Each brand should gain something valuable from the partnership, whether that's access to new markets, increased sales, or enhanced brand equity. When done right, brand collaborations can be a powerful tool for growth and innovation. Curious about how these principles play out in real-world examples? We’ve collated 10 successful brand collaboration examples to see how they are leveraging partnerships to drive success. Read more here: https://buff.ly/3VS3HuK #BrandCollaboration #StrategicPartnerships #BrandStrategy

An email landed in my inbox this week from ConvertKit. They’re rebranding, so it caught my eye. If you’re not familiar, ConvertKit is a content creator tool, known primarily for their email marketing solution. ConvertKit is becoming Kit. They’ve already bought the .com for it (anyone know what they paid for it?) On Kit.com they’ve got a landing page up. They say they’re going to involve their audience in the branding process. They’re branding in public. Which got me thinking. We often talk about how important it is to engage during a branding process. We spend time talking to people, to build up a rounded picture of what they think and feel. We analyse the outputs, draw out the important trends and look to build a strategy around it. So we’re big advocates of engagement. But is there such a thing as too much involvement? Branding in public is a brave choice. I guess they’ll find out soon enough if it’s a wise one. #BrandEngagement #Branding #BrandStrategy

Have you noticed the rising trend of oversimplified logos? Brands like Google and Netflix are stripping back complexity to embrace minimalism. The trend is moving towards simplicity. But what’s driving this shift, and is it always beneficial? Simplified logos can enhance recognition, especially in digital spaces where clarity is key. They convey modernity and confidence, often appealing more to today’s tech-savvy audience. However, simplification isn’t without risks. Some logos risk losing their unique character, becoming too generic and failing to evoke the intended emotional response. It’s a delicate balance between simplicity and distinctiveness. If you’re looking at an overly complicated logo, should you simplify it? Well, it depends. While simplified logos work well in sectors like technology, brands that need to convey a more luxurious feel (think Porsche and Lamborghini) would argue that a more detailed logo is a good choice. If you’re considering updating your logo (especially if it’s a detailed one), you can read more about our thoughts on the topic here: https://buff.ly/3N7PTFD #LogoDesign #BrandIdentity #Minimalism

Have you ever pondered the silent storytellers behind the world’s most iconic logos? We’re talking about font psychology and typography. Where every curve, every serif, and every stroke holds the power to shape perceptions, evoke emotions, and etch lasting impressions in the minds of consumers. In today’s cluttered digital landscape the significance of font choice cannot be overstated. It’s not merely about selecting a typeface; it’s about curating an experience that resonates with your audience on a subconscious level. From the timeless elegance of serif fonts to the modern sleekness of sans-serif, each typographic decision reflects your brand’s personality, values, and aspirations. But font psychology goes beyond aesthetics; it’s a strategic tool that speaks volumes about your brand’s identity. Through careful selection and pairing of fonts, you can convey trustworthiness, sophistication, playfulness, or innovation—aligning your visual language with your brand narrative. We explore how top brands leverage the nuances of typography to craft compelling stories and forge emotional connections with their audience. Read more here: https://buff.ly/3DZ6FnY #Typography #LogoDesign #BrandIdentity

We’ve all gazed up at the night sky, mesmerised by the twinkling stars, each one seemingly telling its own unique story. These celestial bodies have captivated humans for centuries, inspiring wonder and curiosity. But stars don’t just belong in the night sky. They also have a special place in the world of branding and design. Whether it’s the star-studded Hollywood Walk of Fame or the iconic star logo of Mercedes-Benz, stars have a way of commanding attention and leaving a lasting impression. What is it about stars that make them such a popular choice for brands? Beyond their aesthetic appeal, stars are rich with meaning and symbolism. They represent aspiration, achievement, and the pursuit of excellence – values that many brands strive to embody. Think about it: when you see a star, what comes to mind? For most of us, it’s a sense of awe and admiration, a reminder to reach for the stars and pursue our dreams. So, what makes star logos so compelling? How do brands leverage the power of stars to stand out in a crowded marketplace? > Symbolic Power: Stars symbolize success, fame, and excellence, making them an ideal choice for brands aiming to convey these qualities. > Design Flexibility: Whether simple or intricate, stars can adapt to different brand narratives and styles, offering flexibility in design. > Emotional Impact: Stars naturally evoke positive emotions, helping brands connect more deeply with their audience. From Paramount to Converse, many brands have mastered the art of incorporating stars into their logos, creating lasting impressions. You can read more about them here: https://buff.ly/416XfRa #LogoDesign #BrandIdentity #VisualStorytelling

How do you truly gauge the loyalty of your customers? At Fabrik, we believe that understanding brand loyalty is more than just a measure of satisfaction—it's about uncovering the depth of your customer relationships and their willingness to stay with you through thick and thin. Brand loyalty is crucial for sustained success, but how do you measure something so seemingly intangible? It starts with examining how your customers feel about their experiences with your brand. Are they satisfied enough to keep coming back, and more importantly, to advocate for you? Understanding these emotions and behaviours can provide valuable insights. > Customer Satisfaction: High satisfaction levels often translate to loyalty. How happy are your customers with your products and services? > Net Promoter Score: This measures how likely customers are to recommend your brand to others. Are your customers willing to advocate for you? > Repeat Purchase Rate: How often do customers return for more? > Customer Lifetime Value : This indicates the total value a customer brings over their relationship with your brand. Today we dive into the key metrics that can reveal how committed your customers are to your brand: https://buff.ly/3KbvQqf #BrandStrategy #CustomerSatisfaction #BrandLoyalty

Have you ever considered the true power of building a brand community? It’s about more than just fostering customer loyalty—it's about creating a space where people feel a genuine connection to your brand and to each other. It's a journey that can transform how you engage with your audience and can lead to substantial growth and innovation. > How do you foster emotional bonds that make customers feel part of your brand family? > What are the best practices for engaging and expanding your community over time? > How can a strong community enhance brand loyalty, provide valuable insights, and even influence product development? Building a brand community is more than just having followers on social media; it can create a sense of belonging and mutual value. And that elevates brand awareness, deepens loyalty and offers critical feedback for continuous improvement. We’ve written an article focused on brand communities and why they are so effective. Read more here: https://buff.ly/3wOvWRs #BrandStrategy #CustomerEngagement #BrandLoyalty