“I think you’re the same as me, we see things they’ll never see.” Back then, Oasis' track ‘Live Forever’ captured a generation's desire to stay young. Today, the excitement around the Oasis reunion, shared by young and old, shows brands the importance of moving beyond designing around limiting life stage narratives. It’s time to embrace age inclusivity, unite generations, and focus on interests over age. As highlighted in our January report, ‘The Founders Makers 2024 Mixtape,’ our Strategy Director Charlie Holman pointed out that society is shifting towards an ageless mindset. Leading brands like Jacquemus and Airbnb are already designing for all ages, prioritising attitudes and shared passions over age brackets. Sign up to our *new* newsletter (coming this week) to receive more insights, cultural commentary, and marketing tips for modern brands. (Link in the comments) #CreativeAgency #SlingshotStateofMind #Oasis #marketingtips #insights #culturalcommentary
About us
𝑺𝒍𝒊𝒏𝒈𝒔𝒉𝒐𝒕 𝒔𝒕𝒂𝒕𝒆 𝒐𝒇 𝒎𝒊𝒏𝒅. A creative partner to Europe’s leading challengers, scaleups and major brands. Making high-impact strategies, evocative brand identities, unmissable campaigns and cut-through content.
- Website
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founders-makers.com
External link for Founders Makers
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Brand Identity, Digital Marketing, Social Media, Brand Strategy, Campaigns, Digital Advertising, OOH Advertising, and Content
Locations
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Primary
Get directions
Unit 10A Cosmopolitan House
Cristina Street
London, EC2A 4PA, GB
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Get directions
London, GB
Employees at Founders Makers
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Carolyn Dawson
Carolyn Dawson is an Influencer CEO, Founders Forum Group & Tech Nation, OBE
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Brent Hoberman
Brent Hoberman is an Influencer Co-Founder & Chairman, Founders Forum Group, firstminute capital and Founders Factory. Previously co-founded and exited two unicorns.
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Nicholas Horowitz
Co-Founder, Founders Makers
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Dale Rogers
Strategy Director at The Clerkenwell Brothers
Updates
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Founders Makers reposted this
Director of New Business and Marketing, Founders Makers (Founders Forum Group) | Tech Nation Future 50 Mentor | MC and host
Love to see the brilliant female founders we work with killing it. And always love a Seth Godin quote 👌 Good In Bread Emily Caron Founders Makers
Sourdough with a Side of Sass 😉 How Your Brand Name Shapes Your Business "When I launched Good In Bread in 2020, I saw an opportunity to disrupt a stale category. My goal was to create a brand that not only captures attention but also connects with people in a meaningful way. Inspired by founders like Marcia Kilgore of Beauty Pie, Alessandro Savelli of Pasta Evangelists, Vivien Wong of Little Moons, and Whitney Hawkings of FLOWERBX, I realised something important. Great brands share one thing in common: a memorable name that tells a story and reflects authenticity." At Good In Bread, we’re all about delicious, nutritious sourdough. It’s a refreshing change from the bland, ultra-processed supermarket bread you often find. Our mission? To bring joy to bread lovers everywhere while having a bit of fun along the way! While brainstorming brand names, many contenders popped up, but none sparked as much joy and laughter as 𝘎𝘰𝘰𝘥 𝘐𝘯 𝘉𝘳𝘦𝘢𝘥. It’s a playful pun that captures our essence perfectly! Huge thanks to Marcia Kilgore for coining the name and setting the tone for our brand's personality and marketing strategy. This playful tone extends to our individual breads, with each name inspired by love and cleverly playing on 'loaf'. From the tender 𝘓𝘰𝘢𝘧 𝘊𝘩𝘪𝘭𝘥 to the light-hearted 𝘓𝘰𝘢𝘧 𝘏𝘢𝘯𝘥𝘭𝘦𝘴 and the catchy 𝘞𝘩𝘰𝘭𝘦 𝘓𝘰𝘵𝘵𝘢 𝘓𝘰𝘢𝘧, each name adds a touch of whimsy and charm, celebrating our passion for both great bread and a good laugh. We even had a cheeky campaign for National Orgasm Day that captured our playful spirit 😉 So yes, bread can be beige, but Good In Bread is anything but! Join us on this journey to better bread, and we hope you fall in 'loaf' with our sourdough as much as we have. #BrandNames #BrandBuilding #GoodInBread
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Founders Makers reposted this
Director of New Business and Marketing, Founders Makers (Founders Forum Group) | Tech Nation Future 50 Mentor | MC and host
Great to see some of the amazing brands we work with - TRIP and Little Moons - featured on the Sunday Times Top 100 fast-growing companies in Britain today 🌟 🚀 📈 Founders Makers #scaleups #thesundaytimeshundred2024
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Bringing a taste of modern Mexico into El Rayo Tequila’s latest product refresh 🔥 Delighted to have worked with El Rayo on a product content for their brand refresh, highlighting subtle updates to their colours, architectural shapes, and new bespoke bottle labels. We captured their two classic tequila bottles and the iconic tequila & tonic, with a nod to modern Mexico. This content features on their website, as well as on social media, emails, and press. #ElRayo #Productrefresh #CreativeAgency #SlingshotStateofMind
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Founders Makers reposted this
Hello - come and join our team as we take over the world. Founders Makers (powered by Founders Forum Group) are hiring. 🧠 Strategist (with a social / digital edge) 🎨 MW/SNR Creative (art director) ⚙️ Project / Studio Manager (a maestro of their art) 🤝 Account Manager (who's comfortable TTL) More about the roles here: https://lnkd.in/e5i6M9Br
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What does slingshot marketing for a rum brand in a crowded category look like? 🛒 Reaching over 1M people in the UK this year through micro-targeting outside Waitrose stores 🌎 Expanding to 40+ markets worldwide 📈 Sales up over 84% v 2023 We specialise in giving scale-ups an unfair advantage in the market. Looking to supercharge your growth? Let's chat. #slingshotstateofmind #scaleupmarketing #digitalmarketing Island Rum Brands S.L.
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Founders Makers reposted this
🚨 New newsletter alert! Amid an early summer frenzy of startup acquisitions and big money raises – Cohere just raised $500m at a $5.5b valuation 👀 – we have an exciting announcement of our own. 👉 Discover our new CFO Forum, powered by FF and Cooper Parry, and with our event partners HSBC Innovation Banking, Google Cloud & Harmonic Finance™ | Certified B Corp, plus our survey for CFOs of founder-led companies. 🚀 New opportunities for your business: brand building with Founders Makers and leadership development with Founders HR. 💰 A record month for debt and equity investments at LIQUiDITY Group. 💸 Plus, AMD acquires Silo AI, Deel acquires Hofy, Huma raises $80m, Helsing raises $487m, and more startup and investor news! Sign up to receive the full version of our newsletter directly to your inbox: https://lnkd.in/dyC_QYHX Brent Hoberman Dan Vahdat Charlie Walker Tracy Davies Charlie Holman Ron Daniel Aidan Gomez Peter Sarlin Alex Bouaziz Torsten Reil Katie Briefel Brian Wanee #founders #startups #entrepreneurship #entrepreneurs
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Founders Makers reposted this
August is happening in August, get ready as we are launching fully very soon 🎉 Check out this sneak peek we have created with our friends at Founders Makers. We are revolutionising the rental experience for both landlords and tenants. #Fintech #RentalApp #PropertyManagement #TechInnovation #OfficialLaunch #FutureOfRenting
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Founders Makers reposted this
Director of New Business and Marketing, Founders Makers (Founders Forum Group) | Tech Nation Future 50 Mentor | MC and host
Long-term client-agency relationships are rare these days. But they can give a brand an unfair advantage. I spoke to Vivien Wong, the brilliant Founder of Little Moons which she's scaled from start-up to £100m brand, about these benefits. Founders Makers has proudly been with the brand for nearly 7 years and partnered with the business as its transformed. #scaleupsecrets #slingshotstateofmind #founderstory
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Founders Makers reposted this
🩷Mochi ahoy!⚓ Check out the pinkest boat on the canal serving up mochi delights this summer! ⚓🩷 We celebrated the start of summer this June by mooring up at canal hotspots across the UK with our Little House Boat, where we treated thousands of passers-by to our signature Little Moons flavours, prize giveaways, merchandise and photo opportunities galore.🍡 From London, to Manchester and Birmingham, we were SO happy to meet so many Little Moons fans, old and new, as we spread the mochi joy! Watch and see how we floated into summer... A huge thank you to Sketch Events, Visible PR and Founders Makers for helping make our pink house boat dreams a reality! 🩷 📽: Friends of Mine