Our team spoke close to ~300 early stage investors in the last 12 months, asking them about their green flags in startups and investment thesis requirements. These 5 things will make your startup more investable: #vcfunding #fundraisingplaybooks #capitalraising #startuptips
Fundraising Playbooks
Business Consulting and Services
London, England 316 followers
Build better Investor Relationships with proven strategies & real-life insider tips used by Founders to raise millions.
About us
Build GENUINE investor relationships. Reach out cold in a way that ACTUALLY gets replies. Target the right investor audience. Pitch in a way that aligns with what investors are looking for. Fundraising Playbooks are a set of actionable tips, copy & paste templates, and step-by-step strategies used by Founders in real life to raise millions. Developed by Eva Dobrzanska, whose famous Masterclasses on investor outreach continue to attract large audiences and have proven to deliver instant results: 🎯 Pre Seed Founder who cold emailed a VC during the masterclass has received a reply 20min later and went into successful investment discussions. 📨 Seed level founder who sent out 2 connection requests via LinkedIn received replies from both investors minutes after the masterclass, including their Calendly links. Eva's proven methodology for cold emailing is backed with both primary and secondary research, and draws on a wide set of disciplines including linguistic mirroring, contextual research, pattern recognition, and others, to craft bespoke outreach messaging that actually gets replies and builds relationships. SIGN UP FOR NEXT MASTERCLASS: https://forms.gle/m1CRHWLqhAiJUGTm7 APPLY FOR EVA’s INVESTOR SPRINT: https://www.fundraisingplaybooks.com/investor-sprint
- Website
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https://www.fundraisingplaybooks.com/
External link for Fundraising Playbooks
- Industry
- Business Consulting and Services
- Company size
- 1 employee
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2022
- Specialties
- capitalraising, fundraising, vcfunding, venture capital, startup funding, and entrepreneurs
Locations
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Primary
Get directions
87 Cobbold Road
London, England W12 9LA, GB
Updates
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The next #fundraisingplaybooks Masterclass: Save The Date! 📍 in London on 🗓️ 25/09/24 🤝 in partnership with HSBC Innovation Banking Sign up via the link in Eva’s profile bio: [Eva Dobrzanska] #capitalraising #startupevents #vcfunding
fundraisingplaybooks.com | Angel Investor | Investor Outreach & Positioning
I’m teaming up with HSBC Innovation Banking to deliver my signature Investor Outreach Masterclass ✨in person✨ on 25th Sep 2024. Save the date and get yourself to London on the day! WHAT’S ON THE CARDS: 🚀 Step-by-step walkthrough of my proven methodology for cold emailing that actually gets replies and builds relationships 📧 Master Cold Email Templates to prospective investors 💰 Partner discount codes and freebie list of 80+ investors who welcome Cold Outrach and made investments on cold emails, …and much more in store. DONT MISS IT. SIGN UP via link on my profile [Eva] A big thank you to Glen Waters & Oliver V. for facilitating this for me, I’m looking forward to the day! #fundraisingplaybooks #investoroutreach #capitalraising
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Fundraising Playbooks reposted this
fundraisingplaybooks.com | Angel Investor | Investor Outreach & Positioning
Here's how investors evaluate your startup, with the Left-Hand Side being more aligned for Early Stages (#PreSeed, #Seed) and Right-Hand Side more for Late Stages (#SeriesA, B, C...). The list is *not* exhaustive so for the investors & advisors in my network, feel free to comment with your additions and thoughts. Looking at the startups I personally invested in, for me: - Founder/Market fit is a must. I want you, as a Founder, to have the relevant domain expertise. - Determination: I'm looking for examples where you persisted despite obstacles - Realistic projections & sustainable business model: hearing 'We have no competition' and 'We're going to achieve a Unicorn status' are my personal red flags Myself and Sam Simpson of FounderCatalyst co-created this graphics together some time ago and now it's part of my Fundraising Playbooks too. #vcfunding #capitalraising #startupadvice
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What's the difference between an 'okay' investor pitch and a GREAT one? The key is in how you (i) capture, (ii) maintain, and (iii) recover investor attention: (i) CAPTURE attention Your opening and small talk is important. You're making your 1st impression, and by making it highly relevant to the investor, you can ensure their interest sparks up. "I was looking at your website earlier, noticed Company X in your portfolio. I really like how they... and what we do could actually help them to... which is one of the things I'll cover in our go to market." (ii) MAINTAIN Effective pitches often include interactive elements, storytelling, and varied content delivery methods. The Pitch Deck that you're screen-sharing should also not be too dense/ complex, to avoid too much cognitive load. Incorporating extra slides that are investor-specific is a great way to stand out. (iii) RECOVER In an average pitch presentation, attention starts high but declines more rapidly. Seasoned founders (and public speakers) can periodically boost the audience's attention with "intermediate conclusions," which help re-engage the audience. These are strategic summaries or highlights that refocus attention. Another strategic playbook here - pause and ask if the Investor has any questions so far. #fundraisingplaybooks #capitalraising #startuptips
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Eva Dobrzanska of Fundraising Playbooks & Jonny Seaman of SeedLegals teaming up on 10th September to deliver this Masterclass on How To Prep for Your Investor Pitch Meeting. Expect a detailed & practical walkthrough through an abundance of actionable tips, strategies, and real-life playbooks to shine during your Pitch and harness investor interest in your startup 🔥 #startupevents #fundraisingplaybooks #capitalraising
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Teaming up with our favourites! SeedLegals and Eva Dobrzanska will deliver this practical session on 10th September on How To Prepare for Your Investor Pitch Meeting. On the cards: - strategy walkthrough step-by-step on how to align your pitch specifically to the Investor Targeted, - fundraising playbooks to use during the pitch meeting, - discover what investors are really looking for, - get practical tips to make your pitch unforgettable. Do not miss it! 🔥 Sign up via the link on Eva's profile.
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Drop your name on the Waitlist to get added to next of Eva Dobrzanska’s Fundraising Playbooks Masterclass 🚀 Last class oversubscribed to 900+ and 400 in attendance as Eva, Daniel Sawko and Sam Marchant went over proven methodologies and playbooks for investor outreach that actually gets replies. #capitalraising #vcfunding #fundraisingplaybooks https://lnkd.in/dZt4em7Q
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Sign up for Eva Dobrzanska's next Masterclass on Investor Outreach, Targeting, and Reaching Out Cold Like a Pro on 31st July 2024. 🔥 Spaces are LIMITED.🔥 Grab yours: https://lu.ma/2d6a0hvl
fundraisingplaybooks.com | Angel Investor | Investor Outreach & Positioning
Teaming up with Daniel Sawko & Sam Marchant on 31st July to deliver this action-packed session with practical strategies & real-life insider hacks to *actually* get replies from investors. Sign up via link on my Linkedin profile bio [Eva] 🔥🔥🔥 #fundraisingplaybooks #vcfunding #raisingcapital #startuphacks
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full Fundraising Playbooks Course at: https://lnkd.in/g9BnHBKG
fundraisingplaybooks.com | Angel Investor | Investor Outreach & Positioning
Successful capital raises start with aligning your outreach strategy accordingly to the investor TYPE. Compare Angel Investors and VCs: ANGEL INVESTORS 👼 1. Research the Angel’s background (LinkedIn Profile, website, syndicate memberships, Crunchbase profile, shipshape.vc mentions) 2. Like & comment their relevant post/ blog/ article etc. 3. Start your outreach with a personalised 1-line opener (e.g. “I read your LinkedIn post on ____ and I’m seriously impressed with ___”) 4. Make no CTA in your first email, or if you do, very small (“Keep you in the loop?”/ “Would you be open to connecting”) 5. Do not pitch your business in the 1st email ("Ask for money, get advice. Ask for advice, get money"). Also if you attach your Pitch Deck in the very first email, that's playing all your cards and you have nothing to keep the conversation [+ relationship building] going. 6. Follow up with a material update (key achievement, traction metric, etc) and ask a specific question: ❌ "We're starting to build our product. I would love to pick your brain as I've seen you have been in this industry - I’d be very grateful for a couple of starting points." vs ✅ "It's the early stages of our product development (30% complete), but based on our research there are 4 core functions that our prototype should have. I'd love to get your take on this selection." _ _ _ _ _ VCs 💸 In case of VCs, Steps 1-6 above are good practice too, but there are more considerations coming into play e.g. investment thesis, LPs' mandate, current portfolio, how well they're doing, cadence of investor updates, and much more. A founder who cold emailed a VC using my template got a reply just 20 minutes (!) later, and went into fruitful investment discussions. I described the full VC Outreach Playbook, alongside 12 Cold Email Templates & 12 Follow Up Templates --> on my profile [Eva], above the followers count. #venturecapital #capitalraising #startupfunding #vcfunding #startupadvice
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