FutureDeluxe

Soaring beyond. 🛫 In a world where innovation takes flight, Radia's aerial logistics capabilities to deliver wind turbines for onshore wind farms are one step closer to helping the world meet its decarbonisation goals. Set against a sleek, minimalist black-and-white backdrop, this film captures the breathtaking scale of wind energy and technological advancements in sustainable aviation. 👉 Tap the link in the comments to see the revolution in motion. Design, Directed and Produced by FutureDeluxe Client: Radia Executive Creative Director: Adrian Lawrence Executive Producer: Tanya Curnow Producer: Laura Wesolowski Senior Artist: Harry Warne, Conlan Normington, Mikaela Stanford Design & Animation: Matt Hopkins

Changing the green landscape. The world’s largest aircraft ever built, WindRunner was conceived to deliver wind turbines directly to onshore wind farms around the world with only about 6,000 feet of a semi-prepared landing strip. FutureDeluxe endeavoured to craft a film that told Radia, Inc. unique journey of aerial transportation solutions with a cinematic visual language showcasing WindRunner's staggering scale. 💚 Designed, Directed and Produced by FutureDeluxe Client: Radia Executive Creative Director: Adrian Lawrence Executive Producer: Tanya Curnow Producer: Laura Wesolowski Senior Artist: Harry Warne, Conlan Normington, Mikaela Stanford Design & Animation: Matt Hopkins

Four seasons. 🌼 🌸 Experience the heritage and tradition of Tứ Quy screens. Each symbol—the pine, chrysanthemum, apricot blossom, and bamboo—tells a unique story of reliance and virtue, brought to life for Techcombank Private. Discover the beauty and meaning behind each element, immersively captured by FutureDeluxe.

Welcome the unknown. AI-led explorations from the X FuturePlay brief to uncover artistic expression. 🔗 Discover more AI-powered creativity in the comments

How might we explore new methods of creation to discover fresh aesthetics? 🎨 Our artists were asked to be curious and identify a new or old process to help guide their explorations resulting in a unique and custom piece. The focus is not on making the ‘X’ recognisable but rather on using it as a compositional framework to incorporate various elements. See more of the teams results in the case study below 👇

Dacia presents Sandrider. Dacia will participate in the World Rally Championship in Dakar 2025 for the first time. With dusty desert landscapes as the backdrop, modular dashboards, E-Fuel, and Anti-IR paint are just a handful of cutting-edge features that FutureDeluxe got to interpret in the individual capsule films. 🚨 Find out more in the case study in the comments Designed, Directed and Produced by FutureDeluxe Executive Creative Director: Will Mercer Creative Director: Marcus Chaloner Executive Producer: Mike Bell Producer: Alexia Guenon des Mesnards Production Support: Helen Randall and Gustavo Ferolla Concept Art: Sylvie Minois Modelling: Ben Pilgrim and David Rencsenyi Design & Animation: Alexandre Parageaud, Ali Sahba, Chris Harrison, Dorian Gourg Martin Cusano, Tatyana Balyberdina, Theo Nunn, Ivan Outeiral, Ollie Harris CG Lead & Compositing: Husni Wahab 2D Type: James Spink

Introducing the Prada Paradoxe Virtual Flower. Let Prada Beauty take you on a journey to discover the new feminine fragrance, innovation in spirit, and responsibility in action, visualised by FutureDeluxe, based on a creative concept by McCann Paris. Designed, Directed and Produced by FutureDeluxe Client: Prada Agency: McCann Paris Post Production: Craft Executive Creative Director: Will Mercer Creative Director: Dave Webster Modelling: Alex Whyles Texture / Shading: Lukas Schmek Designers: Duy Do Le, Nick Bauer, Karmo Jarv, Tom O'Reilly, Martin Salfity Global Head of Production: Caleigh Illerbrun Production Director: Helen Randall Senior Producer: Alexia Guenon des Mesnards Producer: Gustavo Ferolla EP: Luke Youngman, Mike Bell

Morphing style. Playful visuals from the latest G/FORE golf shoe release. The initial brief evolved to incorporate a sense of mischievousness in the wild warping world of the product visuals paired with blocks of solid bright colour to bring the film into the world of G/FORE. Designed, Directed and Produced by FutureDeluxe Executive Creative Director: Ant Baena Creative Director: Bryant Nichols Executive Producer: Maria Hanafy Producer: Angel Hu Art Director: Garett Gioia Product Modelling: Harry Warne, Matt Taylor, Nick Scarcella Design, Animation: Steven Dvornik, Garett Gioia, Harry Warne GFX: Bryant Nichols Sound Design by Cypher ⛳ Link in the comments to see more of the G/FORE world

Our Creative Director Raj Davsi speaks with Maxon, about crafting Markforged’s film for the next-generation 3D printer using Cinema 4D, Houdini and Redshift. “We wanted every element and texture to look beautiful and true to the product. Our starting point was to dive into R&D, collecting references from the client that we set out to match as closely as possible within each product theme.” 🔗 Read the full article in the comments below.

R&D X FutureDeluxe Join Nick Scarcella, as he delves into the significance of creative control and the worth of the concept, examining how these aspects shape its essence while exploring his journey in attaining it. 👉 Tuesday 30 July, 7 pm PDT @ Truly LA Get your free ticket in the comments!