'Looking ahead there's still lots of room for innovation in the gaming industry, as we’re trying to find the silver bullet to get brand advertisers all-in with ads in game. There are still many untapped opportunities for brands and we need to keep pushing innovative and scalable formats to offer in-game ads, custom sponsorships, and engaging new brand integrations.' In this week's Monetization Masterclass, Antoine Jullemier shares his in-game advertising expertise, from navigating the shift towards hybrid monetization models to data-driven optimization. Read more below 👇 https://lnkd.in/eTB247_f #gamesforum #monetizationmasterclass #mobilegaming #mobilemarketing #monetization #ingameadvertising #adtech #gamegrowth #hybridmonetization
Gamesforum
Computer Games
London, UK 3,921 followers
Home of the Gamesforum Online Weekly Webinar
About us
Gamesforum brings together a global community of games industry professionals to discuss key marketing and business challenges facing the games industry today. Our goal is to help help the genius work of games developers reach more players and become even bigger success stories.
- Website
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http://www.globalgamesforum.com
External link for Gamesforum
- Industry
- Computer Games
- Company size
- 2-10 employees
- Headquarters
- London, UK
- Type
- Privately Held
Locations
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Primary
London, UK EC4A 2AB, GB
Employees at Gamesforum
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David Philippson
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Alex Kozachenko
CEO @ HyperBeard | Strategy, Mobile Game Development & Publishing
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Gus Viegas
Marketing & Monetization Leader in Mobile Gaming | + 10 years of User Acquisition, Ad Monetization, Market Research & Growth Strategy for + 50 games…
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Andrei Moroianu
Head of Marketing
Updates
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🎮 🎙 This week, the incredible Nina Mackie joins us on the pod! As WeGame2's Co-founder and CRO, she shares her exciting journey in the gaming world and reveals how WeGame2 is bridging market gaps with inclusive, impactful ad campaigns. Tune in to discover how they balance engaging ads with user enjoyment, Nina's top strategies for revenue growth, her vision for the future of mobile gaming, and more. Listen now 🎧 👇 https://lnkd.in/eapy5sQZ #Gamesforum #mobilizeandmonetize #mobilegaming #mobilemarketing #monetization #gamegrowth #gamingindustry #womeningames #inclusivity #adtech
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Gamesforum reposted this
Thanks Gamesforum for the coverage! Strengthening the UK and EU market has been a top priority for iion's Demand team. We look forward to working with WeGame2's founders Nina Mackie Lisa Menaldo Ellie Edwards-Scott to boost our commercial efforts in the region! #gametech #gameadvertising #gaming #digitaladvertising https://lnkd.in/gMSVw-SW
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Gamesforum reposted this
Good read: the implications of #AdAttributionKit for mobile game marketers are explored in this article by Gamesforum 's Mariam Ahmad, with insights from Dataseat (Now part of Verve)'s CEO David Philippson. Want to hear more about #AdAttributionKit, #SKAN, and privacy-first #UA for mobile apps and games? Get in touch with our experts 👉🏻 https://lnkd.in/dv6GgtVn
🤔 What does Apple's new AdAttributionKit mean for mobile game advertising? Mariam Ahmad explores below 👇 https://lnkd.in/eRRHvUTH With insights from: 🎯 🇺🇦 Roman Garbar, Marketing Director, Tenjin 📈 David Philippson, CEO & Co-founder, Dataseat (Now part of Verve) #Gamesforum #mobilegames #mobilegaming #apple #AdAttributionKit #appstore #monetization #dataprivacy #attribution #mobilemarketing #adtech
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🤔 What does Apple's new AdAttributionKit mean for mobile game advertising? Mariam Ahmad explores below 👇 https://lnkd.in/eRRHvUTH With insights from: 🎯 🇺🇦 Roman Garbar, Marketing Director, Tenjin 📈 David Philippson, CEO & Co-founder, Dataseat (Now part of Verve) #Gamesforum #mobilegames #mobilegaming #apple #AdAttributionKit #appstore #monetization #dataprivacy #attribution #mobilemarketing #adtech
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Having a global strategy for your mobile game is a must-have. Moloco's VP of EMEA, Ben Jeger, offers his insights into navigating the complexities of local markets, trends, and user preferences. Read more now 👇 https://lnkd.in/dZVSZuhi #Gamesforum #Moloco #mobilegaming #mobilemarketing #adtech #machinelearning #gamegrowth #useracquisition
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Gamesforum reposted this
We're excited to share that our team recently attended the GAMESFORUM in Hamburg! Our members had an incredible experience, meeting new industry contacts, learning valuable insights, and gaining practical advice. They returned inspired and full of fresh ideas. A huge thank you to Gamesforum for organizing such a remarkable event. We look forward to participating in more events like this in the future! #Noxgames #conference #Gamesforum #Hamburg #gamedev #GamingConference
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🎧 Meet Odeeo's Zack Weiss on this week's Gamesforum Community Spotlight, where he shares his unique in-game audio perspective. We unpack his insights, including in-app monetization and non-intrusive audio ads to the future of mobile gaming with AR/VR/cloud gaming and data privacy concerns. Read more below 👇 https://lnkd.in/eedBeu3A #Gamesforum #Odeeo #mobilegaming #ingameaudio #ingameadvertising #adtech #mobilemarketing #monetization #admonetization #gamingindustry
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🎮 Why do mobile games studios use sexist ads? Find out now 👇 https://lnkd.in/ejfweZWz #mobilegames #mobilegaming #mobilemarketing #gamesforum #womeningames #inclusivity #adtech #admonetization #useracquisition
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💡 Have you met our Ad Mon Experts? We're excited to introduce you to the incredible speakers joining us at Gamesforum London 2024! Find out what Božo Janković, Anel Ceman, Piyush Mishra and Or Zilberman are looking forward to most below 👇 🐦 🎟 Don't miss out on Super Early Bird passes 👉 https://lnkd.in/g4sgyBc3 #GamesforumLondon #mobilegaming #mobilemarketing #admonetization #adtech #monetization #gamegrowth #mobilegrowth
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