Heur

🛒 Struggling with cart abandon rates? They can definitely be a frustrating hurdle, but there are some tried-and-tested strategies you can use to turn those abandoned carts into conversions. 1. Streamline and simplify your checkout process to make it as easy possible for customers to complete their purchases. 2. Make sure your pricing is clear and transparent - unexpected costs lose sales. Include all taxes and shipping upfront so the customer knows exactly what they're spending. 3. Provide multiple payment options. This makes it as convenient as possible for your customer to pay quickly and easily. 4. Make sure your checkout is optimised for mobile. If your site isn't mobile-friendly, you might be losing potential customers. 5. Implement smart retargeting campaigns to remind customers of their abandoned carts. Utilise personalised messages, discounts, or limited-time offers to entice them back. Remember, turning abandoned carts into successful transactions is an ongoing process - but by staying customer-centric, your conversion rates should start to soar in no time.

Organic growth - why does it matter? 🌱 Well, it's a great way to cultivate genuine relationships with your audience, fostering loyalty and trust that will withstand the test of time. It can also be a sustainable and cost-efficient strategy that delivers ongoing visibility and conversions without the hefty ad spends of paid marketing. Nurturing organic growth involves creating valuable content, optimising for search engines, engaging with your audience, and continuously refining your strategies based on insights. In the fast-paced world of ecommerce, organic growth isn't just a strategy – it's a mindset. Prioritise authenticity, cultivate connections, and watch your brand flourish sustainably.

Are you overspending on your paid ads? 💸 It's a common pitfall in ecommerce - but how do you know if you're spending too much money? Signs you might be overspending include... Diminishing returns - If your ad spend continues to rise but your ROI has hit a plateau (or even - yikes - a decline), then you might just be overspending. High CPA - Keep an eye on your cost per acquisition. If it's climbing steadily, it could signal inefficiencies in your ad campaigns. Low engagement - Lacklustre click-through rates and ad engagement could mean that your targeting or messaging might not be resonating with your audience. So how can you reign it in before you spend too much? Audit and optimise - A thorough audit of your ad campaigns should identify areas of inefficiency. Optimise targeting, messaging and ad creative to maximise ROI. Set goals - Define realistic objectives for your campaigns and track progress against these goals. Align your ad spend with measurable outcomes to ensure accountability. Test and iterate - Experiment with different ad formats, audiences and messaging to uncover what works best with your target audience. Quality over quantity - Don't just blindly increase ad spend - prioritise quality over quantity. Invest in highly targeted campaigns that deliver meaningful engagement and conversions. Achieving solid results with paid ads is a delicate balancing act, but by monitoring key metrics, optimising campaigns and focusing on quality, you can ensure that your spending is driving tangible outcomes. Have you experienced challenges with overspending on paid ads? What strategies and insights did you find helpful?

How focused are you on your brand awareness? Our CMO, Chris Nawrocki, chatted to Marketing Beat about the importance of brand awareness, and how to avoid total disaster when it comes to investing in it. Read more here -

Client Spotlight ✨ Union Coffee We can't resist good coffee! ☕️ Union Coffee came to us with a need for support after their ecommerce director departed. We used a full function audit to suss out where their growth blockers were, and embedded ecommerce and growth functions with added fractional leadership. The results? Subscriptions were totally overhauled, turning loss into profit, and with solid end to end brand optimisation we enhanced their direct to consumer channel in a competitive distribution mix. But don't just take it from us... “Since working with Heur we have not looked back, I can’t imagine hiring an equivalent team in-house or trying to manage multiple agencies to achieve as smooth and efficient operation. A learning journey, but phenomenal support all round” - Union Coffee #EcommerceGrowth #Heur #CaseStudy

👋🏼 MEET THE TEAM 👋🏼 Harpreet joined Heur in November 2022 as our Operations Director. With years of great experience in the ecommerce sphere and a roster of past clients including Burt's Bees, Whistles and Red Bull, Harpreet is perfectly placed to help drive Heur's success. Outside of work, Harpreet is all about spending time with family and friends, whether that's going hiking, eating good food or checking out interesting exhibits. His favourite book is Thinking, Fast and Slow, and his favourite film is Interstellar 🚀 #MeetTheTeam #Heur #DigitalAgency

Our CEO, Chris Raven, has been featured in Stylist magazine! Read about how he navigates his packed schedule, from mapping out his time to the power of just saying 'no'. https://buff.ly/3N66pbm #StylistMagazine #Ecommerce

We're celebrating another year of being accredited by the Good Business Charter! This recognises our responsible practices as a business and our commitment to our team and the planet. #GoodBusinessCharterAccredited #ResponsibleBusiness

Last week, we got the Heur team together for an in-person meet up that included some great work (and of course some great food). We're looking forward to the next one already 🚀

Happy New Year! ✨ As we say goodbye to 2023, we're filled with gratitude for the amazing journey we've shared with our clients, team members and friends. 2023 has been a year of growth, innovation and collaboration, and we're thrilled to have been part of so many success stories. Here's to an even better 2024! 🚀