House of Oddities

It has always been a huge privilege to work on This Girl Can (since even before its inception!) and as we embark on this next important phase I am proud to be doing so being part of 23red and working with the brilliant teams at Sport England Kate Dale, House of Oddities, Multicultural Marketing Consultancy and many more collaborators. #BelongingStartsWithInclusion #ThisGirlCan

I was so pleased to have worked on the research, and some of the insights for This Girl Can pitch with  23red, House of Oddities, Multicultural Marketing Consultancy led by Sharon Jiggins and even more delighted that they won https://lnkd.in/e6a6rv_9

Oxfam ad ‘interrupts’ Channel 4 news to encourage people to take action for equality https://lnkd.in/ekiECA27 House of Oddities

‘Just Us’, the first major hero brand campaign released by Oxfam in almost a decade, calls on UK citizens to unite and take action to create a fairer world, because ‘there is no them, just us’. Jungle Studios' Chris Turner worked on the sound design for the campaign from House of Oddities. 🔗Read more: https://hubs.la/Q02HBnRT0

🚨 BIG NEWS ALERT 🚨 I don’t even have the words to describe how much winning the Sport England This Girl Can account means to me and the House of Oddities team, but I’m excited that we can finally share the news! We can’t wait to start working on this important campaign with the incredible humans at 23red and Multicultural Marketing Consultancy in our newly formed This Girl Can Collective. Big shout out to Christopher Kenna and the BA Diversity Media Inc team, Steven Lacey and The Outsiders team, and everyone else that has input along the way. You can read more about our unorthodox approach here: https://lnkd.in/djp5JtYZ #differencemakesadifference #thisgirlcan Campaign UK

At House of Oddities we talk a lot about how ‘difference makes a difference’. In other words, how we can make better work if people from very different walks of life can unite and collaborate. It means fresh perspectives, geat ideas, and a kinder and friendlier world to live and work in too. Our client Oxfam have been embodying this idea since the Second World War. Its projects bring people together in solidarity to create a fairer world for all. So when they asked us to make their latest TVC – and their first hero brand campaign in almost a decade – we jumped at the chance. And we’re glad we did – because messages of unity and hope have never been more necessary than right now. Oxfam's own research by YouGov (2024) found that the UK is more divided than 10 years ago, and that this is holding us back from tackling key issues such as poverty and climate change. The poll found that over 78% of the 2,111 adults surveyed believe divisions in society are impacting progress on UK poverty, while over half (51%) agreed that divisions are affecting the progress on climate change. Now, after one of the most divisive general elections in recent history, feels like a good time for a reset. Our new ‘Just Us’ campaign premiered on Channel 4 last night in a unique slot that interrupted the News programme. It invites the audience to break down the ‘us’ vs ‘them’ narratives that are distracting the nation from tackling the big challenges - like poverty, spiralling inequality and climate change. ‘Just Us’ was written by House of Oddities Co-Founder and CCO Darren Smith and directed by me. It was co-created with Oxfam’s brilliant in-house team with legendary British trip hop artists Massive Attack providing the iconic ‘Teardrop’ for the soundtrack. We assembled one of the most diverse cast and production crews to deliver the campaign with the help of EP Mali Okoi-Obuli, producer Daniel Aremu, DOP Madeleine Penfold and agencies like Zebedee who are known for changing the way disability, visible difference, and gender are represented in the wider media. You can watch the hero film and read the full story from Campaign UK here: https://lnkd.in/esA8uh_k And find out how you can get involved with Oxfam here: https://lnkd.in/ehGkdk-N A huge thanks to everyone that helped bring this important piece of work to life 🖤 #channel4 #tvc #oxfam #newwork #equality

It’s official! We’ve been shortlisted at the The Gerety Awards for our NSPCC ‘Not Letting Go’ campaign 🥳 Three shortlists within a year of launching isn’t bad going for a small, indie that just about managed to scrape together the cash to enter! Now we just need to bag a win and we can get that kidney back from the pawn shop 😜 Huge congrats to all the other shortlisted candidates: in the nicest possible way, we hope you don’t win 😬 #shortlist #awards #underdog

That's our lovely boss there, planning to abandon us all and become a crazy cat lady instead. Mia-owch. #geretytalks #creativeinnovation

Have you ever had one of those weeks where you can no longer tell your arse from your elbow? The last few have been so full-on that we haven’t had a second to even think about our ‘Not Letting Go’ TVC for NSPCC being shortlisted for the Campaign UK Purpose Awards. Using our creative skills to make a positive difference in this crazy world is what gets us out of bed everyday. But this project was a labour of love for everyone involved and the results from this case study reel speak for themselves on the impact that our campaign had. We always bang on (and on) about the inequalities and injustices that still infect this industry - but as a small, new, indie that’s not even a year old - being recognised in this way makes us feel like the underdogs could possibly stand a chance, and although it often feels like we’re only making baby steps - we’re on the right track to make more positive changes. Looking forward to sharing the good vibes with our lovely friends at Shape History and 23red who also got shortlisted: well done you brilliant humans! And if we don’t win, our CEO might launch a new career as a VO artist 😜 🔊 Sound on to hear her at her finest 🤦🏽♀️ And you can view the full shortlist here: https://lnkd.in/ePGt8gqJ #casestudy #parenting #campaign #purpose #advertising #nspcc #awardseason

"Our plan is to use House of Oddities as a vehicle of positive change. We love this industry, it excites us and we’re passionate about it. But it currently hurts creatives, it hurts clients and it hurts agencies. So we’re coming at this from a place where we just want to make it better." You can read the full Creative Review interview here: https://lnkd.in/dRSDRrdc