hyble

Super excited to be at the BGF X Havas Marketing Summit 2024 today! 🙌🙌 So many excellent speakers on the line-up.. Bede Feltham William Ullstein Anita Klinkosz Paul Bland And many many more! Bryony Rosier - our Head of Transformation 🚀 is particularly excited for “GenAI in action… #transforming ideas into reality” Meanwhile we’re keen to hear all about “Best Practice in Account Based #Marketing” and “#Data-driven Performance Marketing” 🤓 Big thanks to the team at BGF for supporting us at hyble and inviting us to such an awesome event! Stay tuned for more updates… and come say hello if you’re here 👋

Stop Waste ✋ The #POS industry is notorious for waste. Up & down the country you can find warehouses FULL of unused #marketing materials...which ultimately find their way to landfills, contributing to more than 100 million tons of paper waste every year!! In the world of point-of-sale marketing, creating eye-catching displays and materials is critical for grabbing #consumer attention. But with so many campaigns cycling through quickly, there’s often an overlooked issue: waste. Why Waste Reduction Matters: 👉 Traditional POS marketing can generate significant amounts of waste, from unused printed materials to outdated displays. 👉 As consumers become more eco-conscious, brands that prioritise #sustainability are gaining trust and loyalty. 👉 Reducing waste isn’t just good for the planet—it’s #cost-effective, eliminating the need for overproduction and storage of materials that may never be used. At hyble, we’re committed to helping #brands embrace smarter, more sustainable POS marketing strategies. By leveraging #data-driven insights and #ondemand production, businesses can create precisely what they need, when they need it, minimizing waste without sacrificing impact. The future of POS marketing is leaner, greener, and smarter. Are you looking to create campaigns that not only capture attention but also contribute to a more sustainable future....?

It's not too late... To register for today's webinar on "How Traditional Print Has Evolved into the On-Demand Model?" - hosted by the incredibly knowledgeable Rusty Pepper 👋 One of the key topics we'll be discussing is how #technology and #consumer behaviours are fueling the sectors' growth, which is due to grow nearly 26% year-on-year until 2030. In a rapidly evolving digital world, technology is transforming the way we create, consume, and sell products. One of the biggest beneficiaries of this shift is the Print-On-Demand (POD) industry, which is experiencing explosive growth—and here’s why: 👉 Consumers today crave personalisation. Whether it's custom-designed clothing or #POS marketing, people want items that reflect and speak to, their individual taste and preferences. Print-on-demand leverages technology to produce products tailored to the customer—without the overhead of traditional mass production. 👉 As consumers become more eco-conscious, POD offers a greener alternative. Products are made only when ordered, reducing #waste and eliminating the need for large inventories. 👉 Cutting-edge printing technologies and self-serve platforms have made it possible to quickly turn digital designs into tangible products—everything from T-shirts to surf-boards. This efficiency is a game-changer for ANY business looking to increase #sales and ultimately scale. With tech driving customisation, #sustainability, and convenience, it's no surprise that Print-On-Demand is on a steep upward trajectory, and at hyble we're super-excited to be driving change in the sector. Register here >>> https://lnkd.in/eCsgW5rf Are you using POD, either as a business or consumer?

How has traditional print evolved into the on-demand model? Join us for a webinar tomorrow with our very own founder & CEO Craig, alongside Mike Scrutton (Adobe), Melissa Stevens (Mohawk) - hosted by the incredible Rusty Pepper, where we'll be discussing: 👉 How pivotal changes and advancements have shaped the #POD industry over the last decade. 👉 How #technology and changing consumer behaviors are fueling POD growth now. 👉 Why some POD trends are worth your time and effort. 👉 What POD #innovations we can anticipate in the near future. 👉 How the POD industry is embracing #sustainability. When: Thursday 5th September | 11am ET and 4pm UKT Where: Online ⬇️  Sign-Up: https://lnkd.in/eTn7DGgS Humbled to be part of such an awesome line-up and share some of the insights we've learnt over the last decade, helping large #enterprise customers make the transition to on-demand #print. Look forward to seeing you there! 👀 Do you have a burning question you want us to take to the panel? Comment below and we'll make sure we get you answers!!

What are some of the biggest challenges when scaling a tech company? As a #tech company scales, it's easy to focus on product development or market expansion. But arguably the most important thing is PEOPLE. Not only your #team, but also your customers. At hyble, we recognise that outstanding customer support is the backbone of sustainable growth, especially when you are working with some of the world's biggest (and coolest) brands..👀 We're super proud of our #support turnaround stats... with an average of 51 minutes for response time, despite thousands of users. Here’s why we think #customerservice is crucial in a growing tech company: 👉 As we #innovate and introduce new products, maintaining trust is key. Consistent, responsive customer service reassures clients that we’re there for them, no matter what. 👉 In the tech industry, where competition is fierce, exceptional service can turn customers into loyal advocates. Satisfied clients are more likely to stick around and recommend your brand to others. 👉 Engaged customer service teams gather invaluable feedback directly from users. This real-time insight helps us refine products, address pain points, and stay ahead of the curve. 👉 As we grow, so do our customers' needs. Investing in customer service ensures we scale smoothly, handling increased demand while maintaining the quality of our support. 👉 In a world driven by technology, the human touch still matters. Personalised service strengthens relationships, making customers feel valued and understood. We believe that 5* customer service isn’t just a department—it’s a company-wide commitment. As we continue to grow, our dedication to putting customers first remains stronger than ever... Does customer support matter to you?

"There's a lot of talk about "scaling up", "pivoting" and "entering the US market" in the entrepreneurs' community. It's rare to find someone that's actually done it, whilst maintaining their integrity and sense of humour. Craig Letton is one of those rare people." Kind words from Mike Lander, but also very true! 😅 Check out the latest Higgle: The B2B Sales Club Podcast featuring Craig...listen to his amazing #entrepreneurial journey, insights into #scaling a #tech business and conquering the US market! One not to be missed! Keen to know what your favourite business #podcasts are...?

Geeking out on some market #data today.. Super interesting to see the #consumer switch from beer to spirits in the US market 👀 Data from Statista shows that in 2023, beer accounted for an estimated 41.8% of the U.S. #alcohol industry market. While the wine market has remained relatively stable in recent years, the market share of beer has gotten smaller in favor of spirits 🍸 (42.2%) In 2022, total AlcBev #sales numbers in the United States reached nearly $260 billion 🤯 with the spirits segment at $37.58 billion!! With sales of nearly seven billion U.S. dollars, Bud was the leading brand of beer in the United States. Introduced in 1982, Bud Light is one of the world’s top-selling light beer lagers. Top competitor Michelob ranked second with roughly 3.5 billion dollars in sales that year. Can you guess what the top selling spirit is in the USA?? 🤔

Why it matters that we WON "Account Based Management Innovation Award"... In the #alcbev industry, where brand loyalty and strategic placement are crucial, one-size-fits-all #marketing just doesn’t work. To truly stand out in this competitive space, and drive meaningful #growth, businesses need a more targeted approach. That’s where Account-Based Management (ABM) comes into play 🎯 Here’s why ABM is essential for POS marketing: 👉 Targeting the Right Accounts ABM allows your sales reps to focus your marketing efforts on the high-value accounts that drive the most significant sales. Whether it’s a key retailer or a chain of liquor stores, ABM ensures that your #POS materials and strategies are tailored to meet the specific needs and preferences of these top accounts. 👉 Customized On-Premise Experiences With ABM, you can design POS materials that speak directly to the #consumer base of each account. By understanding the unique characteristics of each location, you can create custom displays and promotions that resonate with a local audience, driving brand engagement and #sales. 👉 Strengthening Sales Partnerships ABM brings sales and marketing teams together to work on account-specific strategies. In the alcohol beverage industry, this means more cohesive planning and execution of POS campaigns that align with the sales goals of each account, leading to better placement and higher #visibility for your brand. 👉 Optimising Resources for Maximum Impact In an industry where every square inch of shelf space counts, ABM helps you make the most of your marketing spend. By concentrating your efforts on accounts with the highest potential, you maximize ROI and ensure your POS materials are being used where they’ll have the most #impact. 👉 Building Long-Term Relationships with Retail Partners ABM is not just about short-term wins; it’s about cultivating long-lasting #partnerships with your key accounts. By consistently delivering value and tailored support, you build trust and loyalty, ensuring your brand remains a preferred choice for retailers and consumers alike. At hyble, we’ve seen firsthand how ABM can transform POS marketing strategies in the alcohol beverage industry. By enabling #salesreps to create a more customised approach, we’re able to facilitate effective on-premise experiences, strengthen distributor relationships with key retail partners, and ultimately drive greater brand success. If you’re looking to elevate your POS strategy, and work with an #awardwinning ABM platform, get in touch 👉https://www.hyble.tech/ How are you leveraging account-based strategies to optimise your sales efforts in 2024?

What’s the most important thing in a business? Your Team 💚 At hyble, we believe that a company is only as strong as the people behind it. That’s why we prioritise hiring based on #values and vision… not just skills & experience (although obviously these are important too!!) Here’s why we think this approach matters.. 👉 building a unified #culture. When we hire people who share our core values, we create a cohesive and supportive environment. It’s so much more than just getting the job done, it’s about working towards a common goal. 👉 drives long-term success. Skills can be taught, but values are intrinsic. By focusing on #people who resonate with our vision and values, we’re investing in long-term success. Together we are passionate, committed and motivated to work as a #team to grow the business. 👉 encourages #innovation and creativity. When people believe in the vision, they are more likely to bring their best ideas to the table. Hiring based on values creates an environment where everyone feels safe and voices can be heard. As a result, more (considered) risks are taken, to drive the business forward. 👉 strengthens our #customer relationships. Our values shape how we interact with each other and with our customers. Our shared values - being humble, being ourselves, and being a team - shine through in every interaction. 👉 finally, as Craig says “great people know great people” 😝 and a strong, values-driven culture is magnetic … and attracts other like-minded individuals who are also not just looking for a job, but a place where they can grow, make an #impact and be part of something bigger. At hyble we’re not just building a team, we’re building a community of people who are passionate about what we do, and why we do it. That’s the power of hiring based on values and vision. Do you share the same values as your team mates? 📸 photo - just some of our awesome commercial team Ellie Vernon-Jones 👋 Lucinda Kinsey 👋 and Don MacRae 👋 who make everyday great!

Global martech spend will surpass $215bn by 2027 🤯 In fact, #Martech is growing faster than the broader enterprise software market… 📈 As a scale-up, with a global presence (50+ countries and counting) we’re excited to be disrupting this fast-growing space, currently working with some of the biggest brands and distributors in the #alcbev industry.. The new report by Forrester shines a light on some other key trends… 👉 Martech M&A activity has bounced back in recent quarters. 👉 Martech #investment gets spread evenly across marketing responsibilities. Slightly more than one-third (38%) of spending goes to technologies that support brand experience, 32% goes to technologies that support #customer understanding and 30% goes to technologies that support #brand strategy. 👉 #Data (something we love at hyble) is the cornerstone of modern technology stacks. Customer data management will grow at a CAGR of 14% between 2023 and 2027 and reach $37 billion in spending. 👉 GenAI provides a new stream of innovation in martech. Early use cases for genAI focus on creative development like writing and testing email copy, however future use cases include natural language querying for creating new audience segments, modeling and optimising performance metrics, and tasks such as customer journey design. Such an exciting time for the industry.. and for us as a #team… as we cement our position as an award-winning market-leader, and set our sights on new sectors ripe for disruption… #watchthisspace 😊 What exciting trends are you seeing in your industry?? 📸 map showing hyble’s global footprint! Not bad for a small company from Scotland! 🏴󠁧󠁢󠁳󠁣󠁴󠁿