📣 #IABUpfronts is officially back for 2024, which means four weeks of new launches, wow-worthy speakers and expert trend analysis from industry players 🤩 Coming up 2-24 October... ⭐ Amazon, BBC Studios, The Sun and YouTube sharing an exclusive first look at what’s coming down the track over the next 12 months ⭐ #Gaming Upfronts returns to hear the latest industry innovations from Activision Blizzard Media, Amazon Ads, Anzu.io, Digital Turbine, Global and Venatus ⭐ #RetailMedia Upfronts is back for its second year as ASOS.com, Nectar360, SMG, Tesco Media and Insight Platform and Uber Advertising take to the stage armed with top-tier brand inspiration ⭐ #ConnectedTV Upfronts are also back after a successful 2023 debut, ready to get the latest industry lowdown from NBCUniversal, Sky Media UK, Vevo and Warner Bros. Discovery The best bit? All events are free to attend - start booking now 👉 https://lnkd.in/eZzvuzyU #digital #advertising #marketing #events #advertiser #agency
IAB UK
Advertising Services
Bringing the digital ad industry together to build a better future
About us
IAB UK is the industry body for digital advertising, bringing our members together - including media owners, brands, agencies and ad tech - to build a better future. Our belief is that digital is the smartest way for brands to reach and wow their customers. We are here to help simplify and explain the sometimes complex world of digital advertising, as a trusted source of research, guidance and education, as well as celebrating the very best in creative talent. We do this through a range of activities, events, training, research, setting standards, helping the industry to remain self-regulated and more. In 2024, The Sunday Times named us as one of the best places to work in the UK.
- Website
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http://www.iabuk.com
External link for IAB UK
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1997
- Specialties
- Digital advertising, Research, Policy, Events, Professional development/training, Marketing, and Industry Programmes
Locations
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Primary
67-68 Long Acre
Covent Garden
London, WC2E 9DJ, GB
Employees at IAB UK
Updates
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Attention is on the agenda for tomorrow's Last Thursday Club 👀 Meta's Rob Smallwood, Allwyn UK's Rachel Moss and GumGum's Peter Wallace will be joining us, 9.30-11am, at IAB HQ. Expect practical advice on attention metrics, some debunking of common misconceptions, and a closer look at the critical role attention plays in consumer engagement with new digital formats like #gaming, #retailmedia, #CTV and #AR. Not yet signed up? There's still time 👉 https://lnkd.in/gyjSeBXu
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Curious about programmatic advertising? Whether you're new to the field or looking to brush up on your knowledge, dive into the essentials with our Programmatic 101 training 🏋 IAB UK members can access all of our free, on-demand courses right here 👉 www.iabuk.com/training
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Attention is on the agenda at next week’s Last Thursday Club - exploring key metrics, debunking common myths and examining its impact on consumer engagement. IAB UK's Patrick Hann will be chairing the panel with speakers confirmed so far including Allwyn UK's Rachel Moss and GumGum's Peter Wallace 💫 IAB UK members can book Thursday 29 August for free now 👉 https://lnkd.in/gyjSeBXu #LastThursdayClub #Attention #Digital #Advertising
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Third-party cookies will no longer be biting the dust on Chrome next year as Google pursues a new path for Privacy Sandbox. So, what should advertisers be doing? We asked IAB UK members to share their advice on how to navigate a low-cookie era and future-proof targeting and measurement strategies via The Drum 🍪 Contributions from: Ebiquity plc's Ben Maslen, On Device's Sarah Robson, Quantcast's Amit Kotecha, GumGum's Jessica Aylett, Ogury's Lawrence Horne and Adform's Clara De Rosa 🔗 https://lnkd.in/eMyS2tVJ #Cookies #ThirdPartyCookies #Google #Digital #Advertising #Marketing
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As we head into Party Conference season with a new Government in No.10, join our Policy Team as they delve into what we know about the Labour Government’s priorities for digital advertising and technology via a virtual session Tuesday 10 September 💻 IAB UK members can book free here 👉 https://lnkd.in/eeVEmkkQ #Digital #Advertising #Labour #NewGovernment
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According to #IABCompass, gaming ad spend is projected to hit a staggering £1.8bn by 2026 - so there's no better time to tap into this rapidly growing market 🎮 To hear from the companies at the heart of the gaming industry - including Activision Blizzard Media, Amazon Ads, Anzu.io, Digital Turbine & Global - and to book your free spot for all of this October's #IABUpfronts events, click here 👉 https://lnkd.in/eZzvuzyU #Gaming #Advertising #Digital #Marketing #Advertising
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We've launched an industry consultation to gain feedback on a number of developments to the #GoldStandard 🏆 📅 The consultation ends Friday 13 September - learn more about the changes, the process and how to submit your feedback here 👉 https://lnkd.in/e_i5-4PU #Digital #Advertising #AdTech #Transparency #BrandSafety
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Our Sustainability FAQs share the brilliant work our members are doing to reduce carbon emissions and are 👇 Transparent ✅ Accountable ✅ Collaborative ✅ Explore what they're doing & how you can get involved 🔍 https://lnkd.in/eWvmfi9p #Digital #Ads #Sustainability #CarbonEmissions
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Speaker submissions for #IABDebrief close this Thursday 🚨 Debrief returns Tuesday 19 November to share how digital has driven results for advertisers and we're looking for speaker pitches ✨ This is THE opportunity to shout about a time when digital advertising - and your company, product or solution - knocked it out of the park for a client 🏌️ More info and how to submit here 👉 https://lnkd.in/eCJkDySn
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