🎬 Take 2 - let's try this again! Tell us what you REALLY think about Google's recent u-turn and cookie removal reversal. We're sure you have lots to say so share your thoughts as a part of ID5's State of Digital Identity survey. Take the survey now > https://ow.ly/w4SH50SJVKf
ID5.io
Technology, Information and Internet
Building a neutral and privacy-first universal ID for digital advertising
About us
ID5 is the leading next-generation identity solution provider combining addressability and data protection technologies to make digital advertising more efficient, valuable, and safe for all stakeholders, consumers included. ID5 acts as an identification infrastructure that connects and supports the digital advertising ecosystem by enabling efficient user identification across all environments. We help publishers make their audience addressable and to better monetize their inventory and we enable advertisers to reach their audiences with personalized messages and to measure the results of their efforts. Everything is done in compliance with data protection regulations. Our privacy-by-design encryption technology respects and enforces people’s data sharing preferences in the advertising value chain. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit www.id5.io
- Website
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http://id5.io
External link for ID5.io
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2017
- Specialties
- identity, gdpr, privacy, and addressability
Locations
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Primary
London, GB
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New York City, NY, US
Employees at ID5.io
Updates
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🏆 We’re proud to announce that ID5 has been shortlisted for the 2024 AdExchanger Awards in the Best Identity Technology category! 🎉 💪This recognition is a testament to the hard work the entire ID5 team puts in to push the boundaries of what identity solutions can do—not just on browsers but also across CTV, mobile, and audio environments. 🙏We’re grateful for the support from our partners and clients who have played a huge part in our success as well. We look forward to seeing many of you at the #AdexchangerAwards next month! 👀Learn More > https://ow.ly/e2X350T7gF3
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📊Programmatic audio has been on the rise and isn't showing any signs of slowing down anytime soon. To further promote this growth, Triton Digital, a leader in technology and services for digital audio and broadcast radio industries, partnered with ID5 to enhance audio targeting and audience addressability. 🤔The Results? After enrolling a select broadcasters to evaluate the effectiveness of the ID5 Graph, Triton saw an average positive lift of 20% in revenue per thousand impressions (RPM). ✅Check out the full case study to learn more > https://ow.ly/Gxwh50ROrZN
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🚨This week on ID5’s Mythbusting Series, we're answering one of the industry's most frequently asked questions: Is first-party data really all brands need to overcome signal loss? 🧐To get to the bottom of this, ID5's very own Mathieu Roche sits down with Michelle Dooley, Founder of Catalyst Media Consulting, to separate fact from fiction and explore what it takes to navigate to avoid the consequences of signal loss. 👀 Watch Now > https://ow.ly/vzIF50T2UcJ
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🔴 STOP! Drop what you're doing and help shape the future of digital advertising! By sharing your thoughts in the 2024 State of Digital Identity Survey you'll provide invaluable insights into current challenges, trends, and opportunities in the digital identity space. 👉Take the survey today > https://ow.ly/TyJs50SYjrE
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📐Measurement impacts overall campaign performance and strategy and also justifies spending. Accurate measurement will become even more critical as the industry transitions from third-party cookies. 🧠 To better understand the true value of universal identifiers, ID5 launched the Prebid Analytics Module and deep dive report, which utilizes data from publishers to provide tangible insights to users. 🧐 What did the report find? The analysis found that, on average, publishers that use cookieless IDs can expect to increase average win CPM by up to 365%, increase bid density by up to 893% and decrease the percentage of no bids by up to -14%. 📕Check out the report > https://ow.ly/GfBO50PX1rs
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📊Optimizing addressability is crucial for delivering personalized and impactful campaigns. This blog explores how Demand-Side Platforms (DSPs) can refine their strategies to maximize addressability and drive better results for clients. Discover key insights and practical steps to stay ahead in the game. 📕Read more: https://ow.ly/RzJX50SZ7RB
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🏎️The digital landscape shifts quickly. But we can help the industry stay ahead of the curve with your input. By participating in the 2024 State of Digital Identity Survey you can shape this future by sharing your thoughts on the current challenges, trends, and opportunities in the digital identity space. 👉Take the survey today > https://ow.ly/TyJs50SYjrE
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😎 Happy Wednesday folks! We are back and ready to bust another myth. 🤨 This week Optable's Vlad Stesin, Co-Founder and Chief Strategy Officer helped Mathieu Roche answer the question: Are data clean rooms and alternative IDs friends or foes? 👀Watch the full interview to find out > https://lnkd.in/ere-BuyF
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🧐ID5's very own myth-buster and VP of Marketing & Communications, Valbona Gjini sets the record straight when it comes to advertising ID solutions. Read her guest column in The Drum where she: 🧱Breaks down the advertising landscape 🔎Debunks privacy myths ⚖️Demonstrates why compliance and scale don't have to be at odds ✅Check out the full story now >https://ow.ly/LvWh50SN2Ny
When authentication falls short: Myths and realities in advertising ID solutions
thedrum.com