With 54% of B2B marketers facing challenges in lead quality and conversion, it’s time to rethink how we approach demand generation. Too often, we focus on the sheer volume of leads rather than their quality. And when those leads aren’t qualified, it can waste valuable resources. ⌛️ In our latest blog, we dive into actionable strategies for improving lead quality, including refining targeting criteria, embracing ABM, and the power of lead scoring. Get the full insights here: https://lnkd.in/dr_6r2pJ
immediate future
Marketing Services
Kingston Upon Thames, Surrey 5,294 followers
Breaking the boring on social media
About us
immediate future has been working in social since 2004. That’s before LinkedIn, before Twitter – blimey, that’s even before Facebook was popular! And we love it. We’re a tightly-knit team of creatives, planners, marketers, copy fanatics and data geeks. But crucially, we’re hard core social media professionals. We bring this unique blend of skills to the posts we share on LinkedIn. Our passion is demonstrating the value of social. Delivering results for B2B and consumer brands. Well-known brands such as Thompson Reuters, Sony Music, Basware, Post Office, IBM, Cineworld, Marston's Inns and more. Connect with us and we’ll share the nuggets of insight that will sharpen your social activity (we subscribe to a pay it forward model so that best practice is shared with everyone!). From primary research and training slides to case studies and content we find fascinating, informative and useful in building a successful brand presence on social. And if you like what we say, then pay it forward and share too!
- Website
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http://www.immediatefuture.co.uk
External link for immediate future
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- Kingston Upon Thames, Surrey
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Social media marketing, social reputation management, Social network management, social insights, Paid Social, Creative content, Social campaigns, B2B Social media , Consumer social marketing , Social strategy, Social audits , and Social media workshops
Locations
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Primary
Get directions
17 Union Street
Applemarket House
Kingston Upon Thames, Surrey KT1 1RR, GB
Employees at immediate future
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Katy Howell
Always Talking to CMOs about Social Media Marketing Success: Focused on Breaking the Social Boring | Also an Author
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Chantal El-Bikai
Art Director @ immediate future | Creating Killer Content
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Gareth Smart
Freelance Vision Mixer/Director
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Tom Platt
B2B marketing | Social | PR
Updates
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🍴 TikTok is transforming the way Gen Z cooks up a storm. 🥑 From quick bites to gourmet delights, dive into our latest blog. 👩🍳 What’s your favourite food trend? Tell us in the comments!
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In a crowded market like B2B, it's not just about engagement - it's about building genuine relationships. Buyers want to understand what they’re buying, what the market looks like. They want knowledge. 🔑 Our CEO Katy Howell has recently discussed the power of personality and empathy in today's B2B industry. Listen now for insights on how to differentiate your brand! https://lnkd.in/epy8fhqr #B2BMarketing #CustomerEngagement
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🎙️We’re featured on the latest B2B Sales Club podcast! Our CEO Katy Howell dove deep into the evolving landscape of B2B marketing, where empathy, thought leadership, and authenticity are now more crucial than ever. Catch the full episode to learn more about how we're reshaping the way businesses connect with their audiences.🗣️ https://bit.ly/3Xw7KO7 #B2BSales #MarketingStrategy #ThoughtLeadership #SocialMedia
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Make sure you get the best out of your visuals by following the 12 Principles of Animation! Whether you’re crafting social media content, promotional videos, or web banners. Read our latest blog on principles such as "Squash and Stretch", "Slow In and Slow Out," and so much more. #Animation #Graphicdesign #VisualStoryTelling #DigitalMarketing #Designthinking 🎨💡https://bit.ly/3XyDySN
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Sometimes, the best new trends come from the past. 🎞️ Revisit what worked before and apply it to today’s social media landscape for a winning strategy. Read more here: https://bit.ly/3XdcmaH #MarketingInsights #SummerSPARKSessions
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Feeling stuck in a creative rut? Trust us, we’ve all been there. On those days when inspiration feels miles away, we turn to a few tried and true resources to shake things up and reignite our spark. Check out our latest blog for the creative boost you’re looking for! ✨ #CreativeInspiration #Design #Art #Networking #SocialMedia https://bit.ly/3Z8YQYl
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How to Stop AI from Making Your B2B Brand Boring AI is the buzzword of the decade, but is it really the miracle it’s made out to be? Or is it just another overhyped fad turning your brand into a boring robot? Join Katy Howell, CEO of Immediate Future, as she teams up with AI expert Tom Head, Co-founder of G3NR8, to cut through the noise and get real about AI in #B2B marketing. We’ll explore the good, the bad, and the ugly sides of AI, and why you need more than just algorithms to succeed. Don’t miss out on this no-nonsense session—your brand’s future depends on it!
AI in B2B: Brilliant Tool or Total Bull?
www.linkedin.com
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Shorter attention spans means you need to create shorter content! How can you find the sweet spot in keeping your social audience engaged when you've got a lot to say? Today’s blog takes a look into this: https://lnkd.in/eB6mVgmb
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🚨 Can you believe that 60% of B2B brands are not exploring new advertising platforms? A recent survey found that 70% see limitations in targeting and difficulties in tracking with another 62% concerned about issues around transparency, control, and compliance. Watch now to prepare your team for the big shift 👉 https://bit.ly/46YZp95