"Privacy regulation is only going to evolve and be further enforced. And so it really pays to comply. It's not really an optional thing. It's important. [...] Instead of thinking that privacy is at odds with growing and managing a profitable business, it's actually the other way around, and privacy can actually go very much hand in glove with a successful growing business." Ben Cicchetti recently spoke with Sara Vincent, Managing Director, UK at Utiq, about data privacy, identity, the open web, data collaboration, and more. 🎧 Listen here: https://hubs.la/Q02M0t2d0 #InfoSum #IdentityArchitects #DataCollaboration #DataPrivacy
InfoSum
Software Development
London, England 10,755 followers
Reclaim your data destiny. Build better customer experiences.
About us
InfoSum is the world’s leading data collaboration platform and the only secure data clean room, empowering companies to deliver better customer experiences while prioritizing customer privacy. InfoSum enables safe connections between multiple parties to unlock the full potential of their customer data without risk of exposure or misuse. InfoSum not only prioritizes consumer privacy, but enhances it with patented, non-movement of data technology to create the most protected, most connected, and most accessible data collaboration network. InfoSum was founded in 2016 with a vision to connect the world’s data without ever sharing it. The company has multiple patents, protecting its invention of the ‘non-movement of data.’ InfoSum has offices throughout the US, UK, Europe, and Australia. The company is poised for continued growth following a Series B investment in August 2021, and a rapidly expanding client base.
- Website
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https://www.infosum.com/
External link for InfoSum
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Advertising, Marketing, MarTech, First-Party Data, Customer Data, Data Privacy, Identity Resolution, Insights, Decentralization, Data Analysis, Data Normalization, Differential Privacy, GDPR, Data Collaboration, and Data Clean Room
Locations
Employees at InfoSum
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Nick Henthorn
SVP Sales, Europe at InfoSum
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Rob Clayburn
Lead Front End Software Engineer @ InfoSum | Expertise in Redux.js, TypeScript
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Steve Silvers
EVP Global Creative, Media & Ecosystem @ Kantar (a Bain Capital company) | Podcast Co-Host | AI & Privacy Evangelist | Transformational Leader |…
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Brian Lesser
Media and Technology Executive
Updates
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💡 If you’re new to data clean rooms or simply looking to sharpen your knowledge, we’ve got the perfect resource for you! We’ve packed everything there is to know about data clean rooms in one handy place. What you’ll learn: 👉 What exactly a data clean room is 👉 The different types 👉 How they balance privacy and performance 👉 Use cases 👉 Limitations 👉 Case studies and more! Read more: https://hubs.la/Q02nwlKJ0 #InfoSum #DataCleanRooms #FirstPartyData #DataCollaboration
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“Any marketers or publishers that were breathing a sigh of relief when they heard news of the cookie’s reprieve have missed the point. Now is not the time to cancel or even postpone plans to deal with signal loss.” Writing in AdExchanger, InfoSum’s SVP, Marketing & Communications, Ben Cicchetti, explains why marketers must accelerate cookieless plans and why embracing data privacy is business imperative. Read more: https://hubs.la/Q02M0Ltn0 #InfoSum #DataCollaboration #DataPrivacy #FirstPartyData
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🎙 The latest episode of Identity Architects is here! In this episode, Ben Cicchetti sat down with Sara Vincent, Managing Director, UK at Utiq. Tune in to hear Ben and Sara discuss: 🌐 How we can protect the open web and why it's crucial to do so 🤝 Valid consent and giving consumers control 📈 How privacy goes hand in glove with business growth 💡 How Utiq brought competitors together to build an innovative solution and more! 🎧 Listen here: https://hubs.la/Q02M0t2d0 #InfoSum #IdentityArchitects #DataCollaboration #DataPrivacy
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Today, InfoSum is thrilled to announce our partnership with Netflix 🤝 🎉 In an exciting collaboration, advertisers can now match their first-party data against Netflix’s audience for the first time using InfoSum’s cutting-edge data collaboration platform to plan, activate, and measure campaigns. Read more and hear from Greg Peters, co-CEO at Netflix, in Marketing Brew: https://hubs.la/Q02LVPs90 #InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData
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🇦🇺 We're expanding our team in Australia and are looking for a Sales Director to join the team! If you're passionate about data privacy and want to revolutionize how leading brands, media owners, and media agencies work with data, we'd love to hear from you. Apply here: https://hubs.la/Q02Ltzhl0 #InfoSum #DataCollaboration #FirstPartyData #DataPrivacy
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The InfoSum team is excited to be attending DMEXCO - Digital Marketing Expo & Conference next month in Cologne! 🇩🇪 InfoSummers Lauren Wetzel, Nick Henthorn, Aline Z., Daan Onland, Ben Chivers, Riccardo Polizzy Carbonelli, Cara Hoenkhaus, and Inessa S. will be there and would love to meet up. If you’re attending and want to learn more about data clean rooms and how to leverage your first-party data to drive business growth, make sure to connect with the team: https://hubs.la/Q02LhZd10 #InfoSum #DMEXCO #DMEXCO24 #DataCollaboration #DataCleanRooms
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“They are adults that don’t know how to read and write, and they live in the community, and the next morning when you’re there with that shovel, digging out the foundation, that person is standing right next to you digging that same foundation for a school that their child is gonna go to.” 🎧 Listen in to Jay Sears on the latest episode of Identity Architects, where he talks about Team Dayā’s story and the work they are doing constructing primary schools in underprivileged communities in the developing world: https://hubs.la/Q02Kp8q70 #InfoSum #IdentityArchitects #TeamDayā
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🎥 If you missed InfoSum’s Kate Blaxill and Tesco Media and Insight Platform’s Stephen Shepherd on stage at MAD//FEST last month, you can now watch the session on demand! Kate spoke to Stephen about retail media’s evolution from its origins, why the channel is crucial in a cookieless world, and how data collaboration empowers advertisers to deliver powerful shopper experiences across the entire funnel. Watch here: https://hubs.la/Q02Lfgy30 #InfoSum #DataCollaboration #RetailMedia #FirstPartyData
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Congratulations to Omnicom Media Group, ANZ on the exciting launch of its innovative data collaboration network in New Zealand! Using InfoSum’s data collaboration platform, advertisers can now collaborate with leading media owners Trade Me, New Zealand Media & Entertainment (NZME), and TVNZ to unlock new insights and deliver more relevant advertising experiences at scale. Chris Daley, OMG’s head of Annalect, commented, “Technology changes have impacted the viability of traditional identity signals, making multi-party data collaboration crucial for brands in the next iteration of digital marketing.” Ivan Fuyala, Trade Me’s Head of Ads, added, “As a customer-centric business, ensuring the privacy and security of our customers is paramount, so we’re pleased to be able to move forward with this solution for our partners.” Read more in M+AD Daily: https://hubs.la/Q02L4wFT0 #InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData