Our July edition features evidence-based articles, podcast and webinar about: - How AI-powered concept testing can help you predict in-market performance - Diary of a CMO: What is The Blueprint for Brand Growth? - How attention impacts media and creative effectiveness - Olympics presenting a huge opportunity for brands - 🎧 Podcast of the month | What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP - 📌 Webinar of the month | Brand Inclusion Index 2024 celebrating the brands setting the gold standard in inclusive marketing - 📈 Chart of the month | Netflix’s brand value based on Kantar BrandZ’s financial analysis of global revenues 👉 Join 100,000+ subscribers and stay up to date with the latest thinking from our experts - it's free!
About us
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Website
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https://www.kantar.com
External link for Insights by Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- Innovation & Product Development, Brand & Communication, Customer Strategies, Shopper, Digital Market Research, Qualitative Market Research, Customer Experience, Market Research, Ad testing & Development, Media Effectiveness Research, and Agile Market Research
Locations
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Primary
London , CO
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6 More London Place
London, England SE1 2DB, GB
Employees at Insights by Kantar
Updates
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📣 Is Panel Fraud the New Ad Fraud? In our latest article, we delve discuss the depths of this issue and reveal how Kantar is using AI and other advanced solutions to combat Panel Fraud. Don’t let your data be compromised. Stay informed, stay ahead. 👉 Read the Article https://loom.ly/jrSD7CI #Kantar #AI #DataQuality #MarketResearch #PanelFraud #AdFraud
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Introducing a new AI-powered innovation tool on Kantar Marketplace. ConceptEvaluate AI ✨ Designed to supercharge your innovation process, ConceptEvaluate AI can help you: 🚀 Explore new spaces and test concepts that normally go untested 🏎️ Test quickly and iteratively so you stay ahead of the competition 🤫 Innovate with less risk by leveraging AI to screen senstive concepts Discover how you can predict in-market success. Book a demo today 👉 https://lnkd.in/eMw7MDz4
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Listen now to our #KantarBrandZ Insights from Brand Builders 2024 podcast series, featuring Sumit Virmani, Chief Marketing Officer, Infosys. Sumit Virmani joined Infosys in 2004, and has held multiple strategic positions across product, platform, and corporate marketing. Prior to joining Infosys, Virmani worked with Polaris Software and the Tata Group. In 2024, he was named once again by Forbes as one of the world’s most influential CMOs. Follow this link to listen on Apple or Spotify: https://loom.ly/hQpuWsE #KantarBrandZ #brandstrategy #marketing #brandbuilding #infosys
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A inclusão não é mais apenas uma opção: é essencial para que as marcas permaneçam relevantes! Isso é ainda mais verdadeiro dada a mudança geracional que abriu a porta a uma gama mais ampla de identidades, criando uma cultura que exige que todos sejam bem-vindos e compreendidos. Participe do webinar global do Brand Inclusion Index 2024, no qual mostraremos alguns dos insights desse estudo e celebraremos as marcas que estabelecem o mais alto padrão em marketing inclusivo nas Américas, incluindo o Brasil. Será no dia 16/7 às 15h (haverá também seções para Ásia e Pacífico e para Europa e África. O conteúdo será em inglês). Clique no link e se inscreva: https://loom.ly/FRwG6jE
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Designed to supercharge your innovation process, ConceptEvaluate AI✨ can help you discover new spaces and align with your consumer needs by leveraging AI-generated insights. Highlight the market success potential of concepts with early insight on their ability to drive meaningful difference for your brand before moving onto more in-depth testing. Want to learn how you can unleash growth potential using #AI? Read our latest article here 👉 https://lnkd.in/eSh6RXCp #Innovation #KantarMarketplace #KantarAI
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Insights by Kantar reposted this
Introducing ConceptEvaluate AI 🚀 Discover our newest AI-powered innovation testing tool designed to give you accurate predictions that fast-track your innovations to market. Build confidence early in your innovation process with AI-generated insights designed to: ✔ Boost your creative thinking ✔ Open new growth avenues ✔ Fast track your time to market ✔ Test sensitive concepts Want to learn more? Reach out today 👉 https://lnkd.in/dcYKWUtj #Innovation #Insights #AI #MRX #KantarMarketplace #KantarAI
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Despite concerns raised by AI cynics, the real competition is not between humans and AI. It’s between brands that successfully harness the technology alongside human expertise to generate faster and more actionable insights – and those that don’t. Discover 3 tips for using AI-powered insights for innovation: 👉https://lnkd.in/e-uEPNi7 #AI #Innovation #ConceptEvaluateAI
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Won’t be long now… We’re getting ready for an exciting big reveal on the 16 July in partnership with NPSx℠ by Bain & Company. Stay tuned! 📣 #CustomerExperience #CX #GlobalStandards #BestPractice
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“If a marketing company relies on the single dimension of current sales, if it believes that yesterday’s successful strategy is an infallible guide to tomorrow’s profit, then it’s heading for disillusionment of barometric severity.” Jeremy Bullmore We agree! Our Kantar data proves that the highest penetration today doesn’t guarantee future market share gains, it’s rather a favourable equity/size dynamic that does. Brands with more equity today than expected given their brand size are primed to grow…and grow faster. Penetration is an outcome, not the single route to growth. Salience is a requirement, but not the only one. Mental and physical availability are simply table stakes. Read our POV on why we should put brand perceptions back at the heart of our marketing effort. https://loom.ly/3-RuAYM Mary Kyriakidi