Global Leadership
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Jean Lin
Group President-Global Practices, Dentsu Group Inc. #GrowthFromGood. Innovating for sustainable futures. Jury President for SDG Lions 2023
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Sven Huberts
President, Global Innovation & Experience @ Dentsu
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Sue McCusker
Global leader building businesses & brands | Global Growth | Chief Client Officer | Purpose-led C-suite Executive
Recognition
We are globally recognised as leaders throughout the industry, and have garnered hundreds of awards and accolades for our work. - A Leader in Gartner’s Magic Quadrant for Digital Marketing Agencies, 2014—21 - Named as one of the Fast Company Top Ten Most Innovative Companies in AR and VR - In 2020 we picked up 1 Yellow, 4 Graphite and 2 Wood Pencils at D&AD for our work with Beats and Volkswagen - Cannes Lions has consistently decorated Isobar — we won six Silver Lions and a Gold Lion in 2019
Road Tales - Volkswagen
We won a D&AD yellow pencil and 6 Cannes Lions with Road Tales, a campaign for Volkswagen. We created a digital product and a campaign that used location-based interactive audiobooks to transform ordinary road objects into magical characters of a story. ‘Road Tales’ uses a custom-developed story-engine that creates unique tales based on the location of the user.
Road Tales Case StudyPocket Store - KFC
We created Cannes Lions Gold winning Pocket Store for KFC in China. We helped KFC to create a new commerce model by embracing scale of social fans and power of mobile payment. ‘KFC Pocket Stores’ are virtual KFC stores using China’s No.1 social platform, WeChat. Through this idea, KFC has turned its 180 million members into store owners and transformed brand commerce into ‘Me-Commerce’.
Pocket Store Case Study