Jet Social

Standardisation is still an issue when it comes to EV charging. OCPP makes a big difference and you can now pay using contactless, but we've still got a long way to go. Listen as Matt from Octopus Electroverse shares his thoughts on a recent panel with our founder, Jess Shanahan, at the Move Mobility show in London.

Our founder hosted the Climate Solutions stage at the Installer Show this week. There was such a great line-up with all the discussions surrounding how we can encourage more women into the heating and cooling industries.

Let's talk about data (not to be confused with Data from Star Trek: TNG). 🖖 This is an often overlooked tool when it comes to brand storytelling. 📊 People see data as cold and clinical, but it doesn’t have to be; it can paint an important picture that gives more context and background to the story you’re trying to tell. Let’s take an energy company that is trying to show how its customers have changed their habits using its tools. The brand might talk about how customers have improved with statistics to back that up. For example: "Our customers have improved energy efficiency by X% on average." This is good, but there's a better way. Brands should tell the story of HOW. This means looking more closely at the data you have on those customers. Are families struggling because it's difficult to get children to take part in habit change? Or are they gamifying the process in a way that engages the whole family? A story is far more engaging to the press, consumers, and potential partners if there's a human element. Take a look at the carousel below for some more tips. I've also included a link to the full article I wrote on this topic for Forbes Business Council in the comments. #brandstrategy #brandstorytelling #contentmarketing #contentstrategy #digitalmarketing

E-fuels (often called synthetic or sustainable fuels) are heralded as the silver bullet to many of transport's problems. But much of the information shared online focuses on how battery electric vehicles are the villains and e-fuels are the saviours. While there are applications where e-fuels make sense, there are a lot of misconceptions about them. 1. E-fuel still emits harmful tailpipe emissions. 2. E-fuels are similar in composition to petrol and diesel but shouldn't be confused with other synthetic fuels such as ethanol. 3. They are only carbon neutral when produced with renewable energy. 4. They will be most effective as part of a broader multi-fuel approach to transport. #efuels #sustainabletransport #electricvehicles Forbes Business Council

We're at the London EV Show this week and we're looking forward to packed day two. Yesterday, our founder Jess Shanahan hosted a panel on autonomous and connected vehicles, engaging with industry leaders David Fidalgo, Okan Bas, Jeremy Yapp, Ben Loewenstein, and Balraz Singh. The insights and discussions were nothing short of enlightening, delving deep into the future of driverless technology. The show has been an incredible platform for networking and collaboration. We've had the opportunity to connect with EV professionals and enthusiasts from around the world, including Ellis Spiezia, Chloe Theobald, Isaiah Egwuagu, Jay Velayutham, Philip Clarke, and many more. Today, Jess is set to host another vital session on Smart Charging Infrastructure. With a lineup of experts including Andy Ryan, Albina Iljasov, Josey Wardle, William Corlass, Jorge Martins, Alan Wang, and Robert Harper, we're anticipating yet another round of engaging and forward-thinking discussions. #LEVS23 #londonevshow #electricvehicles #smartcharging #autonomousdriving

We visited Karren Brady's Women in Business & Tech Expo last week and have come away invigorated about the future of women in the tech industry. The words of Karren Brady resonated with us long after the show, too. An audience member asked Karren how to balance work, home, and family commitments as a business owner. She replied: "Focus only on what's truly important in those areas. Forget hoovering, it just doesn't matter if the sitting room hasn't been done for weeks, it's not important!" This is a great reminder that we can't do it all. Baroness Brady reminds us that doing our best is enough. The expectations placed on working women are changing, and an event like this gives us all the chance to see what is truly possible. Here's to creating our own success. (And ignoring the hoovering!) #karrenbrady #womenintech #womeninbusiness #inspirationalwomen

This is something we notice a lot with less experienced writers. The angle of a story is a vital part of the mix, as it can breathe life into old topics or ones that have been covered thousands of times already. Consider this when thinking of thought leadership topics for your brand. You need to be saying something new or putting a new spin on something familiar. #contentmarketing #thoughtleadership