KAM Insight

Due to popular demand, we're sharing this slightly 'less than professional' recording of our recent presentation at Imbibe Live 👀 Katy Moses CBII, MD at KAM, shares research showing how and why Brits are 'Socialising Differently' - (including some great stats from High and Dry Ltd & CGA by NIQ) with great discussion and predictions from her panel: ⚡Serena Smith, The HEINEKEN Company ⚡Matt Grech-Smith, Swingers - the crazy golf club ⚡Daniel Rowntree, High and Dry Ltd The recording of the panel is available separately: https://lnkd.in/e98Q9Akc Thanks for sharing stats Karl Chessell and thanks for the invite to present Fleet Street Cathy Murray Tess Pennington Watch here (13 mins): https://lnkd.in/eF6j4wFZ

How do customers make decisions in a pub, bar or restaurant? Check out our latest KAMera newsletter. Shout-outs to Blake Gladman, Paytronix, NFS Technology , Ignite, Susie Clark Sign up to receive this straight to your inbox: https://lnkd.in/edFV_2ah

"Customer loyalty describes an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage with and repeatedly purchase from you versus your competitors." Customer loyalty is the holy grail. The most successful brands aim for EMOTIONAL loyalty BUT one way to start to build that can be TRANSACTIONAL loyalty, and loyalty schemes can play an important role here. Our latest PLAN TO PLATE research, in partnership with guest engagement platform Paytronix /NFS Technology , tracks guest decisions at every stage in the customer journey, including if they choose to return... 💡 27% of UK adults belong to a loyalty scheme for a hospitality brand/venue 💡 This has increased from 20% in the last 6 months 💡 Loyalty schemes appeal most to 18-35-year-olds (also the most frequent visitors to hospitality venues) The quarterly report is available for £495 or free if you're an 'Access All Areas' subscriber to the KAM Insight Knowledge Hub. https://lnkd.in/ep8fcP7X 💡Previous research with integrated marketing agency Ignite highlighted the real need to keep loyalty schemes as accessible and frictionless as possible. They should place absolutely no burden on the customer. Check it out: https://lnkd.in/dNmX8RHd

'Tis the time to start thinking about BIG Christmas corporate bookings... 🎄 Summer is finally here but for many in Hospitality we're already finalising Christmas... and securing those BIG corporate bookings... In partnership with Tripleseat, we've spoken to corporate event planners and hospitality operators to understand what venues can do to attract BIG seasonal bookings and this is what we found... 💡60% say large bookings and events are important to their business 💡Nearly 3-in-4 venues now embrace technology to manage big events ✅ 💡But 34% of restaurants don’t use any software to manage event and group bookings, and that grows to 39% for pubs (imagine the data capture they're missing out on! Makes DataHawks anxious just thinking about it!)) 💡51% of venues don’t have guest communications in one centralised place or system Check out the Ultimate Event Management Guide: https://lnkd.in/eVMHF8cy Venues should be maximising event bookings in the summer months to fill seasonal outdoor spaces and take advantage of major cultural and sporting events like the 2024 Olympics, Wimbledon, and cheer on the home nations at the Euros. The event planners interviewed expressed frustration about... 🔎 slow communication and response time from venues 🔎 being handed over to multiple contacts 🔎 hidden costs potentially affecting the final budget 🔎 the need for transparent and itemised cost breakdowns from venues Check out the Ultimate Event Management Guide: https://lnkd.in/eVMHF8cy Available to all KAM Knowledge Hub subscribers: https://lnkd.in/e5A_dz6V

Want regular insights, opinions and news from the world of hospitality? Of course you do! Sign up to our brand new KAM Insight LinkedIn newsletter and get ready for your mind to explode with insightful knowledge. You're welcome. This week is a focus on how Brits are socialising differently...

How Brits socialise is changing. Our latest report in partnership with High and Dry Ltd looks at how the rise of CBD, THC and the 'psychotropic-curious’ will impact the alcohol industry and UK hospitality. 🔎 Read blog here 🔎 https://lnkd.in/eqw-urXs 💡 Download the report FOR FREE here 💡 https://highanddry.live/ Here is what you can expect: - A beginner's guide to what’s happening in UK, US and Germany - A short history of cannabis and psychedelics - The effect on alcohol consumption - A deep dive into occasions - Gen Z sentiments and opinions - What is the functional opportunity for businesses? - What can we learn from the US and Germany? - Case studies of brands not yet available in the UK - Provocations about the future - The importance of education With thanks to leafie & Tricycle Day Shout outs to TRIP, BRĒZ, MAGIC CACTUS, Goodrays CBD #highanddry #futureofsocialising #alcoholindustry #socialisingdifferently #drinkingdifferently Daniel Rowntree Blake Gladman

Our very own Blake Gladman recently had the pleasure of joining the brilliant Denise Hamilton-Mace (Founder of Low No Drinker Magazine) in a discussion with Oliver Pickup and Dan Orcese for the Upper Bottom podcast. Following on from the recent KAM Insight event and report launch of our latest Low+No consumer insight report ‘Drinking Differently’, in partnership with Lucky Saint | B Corp™ They discussed insights from our research alongside the growing demand for #lowandno products and the wider implications for the future of the on-trade sector. It includes a top-notch anology from Blake on Petrol Stations and expert fence-sitting when it comes to anything political! Listen here: https://lnkd.in/dzUUvKAc #lowandno #moderation #alcoholfree #noandlow

How will the rise of CBD, THC and the 'psychotropic-curious’ impact the alcohol industry? **Check out our new report ** – The Future of Socialising: What’s next for the dry economy, in partnership with High and Dry Ltd Ltd. Find out about UK adults’ evolving relationship with cannabis (THC and CBD), alcohol and other mood-altering substances and looks at how this might impact the food, drink and hospitality industry. Here is what you can expect: - A beginner's guide to what’s happening in UK, US and Germany - A short history of cannabis and psychedelics - The effect on alcohol consumption - A deep dive into occasions - Gen Z sentiments and opinions - What is the functional opportunity for businesses? - What can we learn from the US and Germany? - Case studies of brands not yet available in the UK - Provocations about the future - The importance of education Did you know that 58% of those surveyed said that their alcohol consumption declines if they used other mood-altering substances? Who it's for? Decision-makers, innovators, business owners and curious consumers. Download the report FOR FREE here: https://highanddry.live/ With thanks to leafie & Tricycle Day Shout outs to TRIP, BRĒZ, Daniel Crocker, MAGIC CACTUS, Jonny Locarni, Goodrays CBD, Eoin Keenan #highanddry #futureofsocialising #alcoholindustry #socialisingdifferently #drinkingdifferently Daniel Rowntree Blake Gladman

Brits are Socialising Differently. Lockdown, the economic climate, evolving relationships with alcohol, a focus on mental health, new technologies etc etc etc are all impacting where, when and how we socialise (and where we spend our time and money.) We had a fabulous day at Imbibe Live yesterday. Katy Moses CBII shared research on how Brits are 'Socialising Differently' - (including some great stats from High and Dry Ltd & CGA by NIQ) with great discussion and predictions from her panel: ⚡Serena Smith, The HEINEKEN Company ⚡Matt Grech-Smith, Swingers - the crazy golf club ⚡Daniel Rowntree, High and Dry Ltd If you'd like to see the slides or a recording of the panel please comment below. Thanks for sharing stats Karl Chessell! Good to see Dan I'Anson Everleaf Drinks | B Corp Club Soda Laura Willoughby MBE Tess Pennington Cathy Murray

Who is at Imbibe tomorrow? Katy Moses CBII will be presenting how Brits are 'Socialising Differently' - where, what, when and why (including some great stats from High and Dry Ltd and CGA by NIQ) Katy will discuss what that means for Hospitality operators and drinks brands with a fabuslous panel of experts: ⚡ Serena Smith, The HEINEKEN Company ⚡Matt Grech-Smith, Swingers - the crazy golf club ⚡Daniel Rowntree, High and Dry Ltd Then we're followed by a very apt panel hosted by Laura Willoughby MBE, Club Soda talking about #lowandno with Gabriella Lamb, Rohan Radhakrishnan, Brad Crompton & Sam Millard Really looking forward to it. DM if you'd like to schedule a catch-up tomorrow. Thanks for sharing stats Karl Chessell!