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Global Business Development Director | Driving Strategic Growth and Building Thriving Partnerships with Cutting-edge Media Tech Solutions
🌐 Excited to share insights from Kantar Media's World Audiences Summit 2024 in Miami, where 180 leaders from 30 countries gathered to explore the future of audience measurement. Over three days, we delved into the power of cross-platform and cross-media audience measurement, with inspiring examples from the UK’s Origin and the ANA Aquila initiatives. 🤝 Collaboration is key! The ecosystem is united in delivering cross-platform measurement solutions, driven by a shared vision. Case studies from The Netherlands, Canada, and Colombia showcased the tangible benefits of cross-platform data for broadcasters and advertisers. 👨👩👧👦📊 Devices don't watch content, people do! We heard about the value of panels as the connective tissue in measurement approaches, focussing on the people-based insights beyond the devices they use. Let’s continue to chart a course for growth and innovation in media measurement! 🚀 #KantarMedia #TechEdge #WorldAudiencesSummit #MediaMeasurement #AudienceMeasurement #CrossMedia #CrossPlatform #Collaboration