Do you know if your #brandequity is positioning your brand as a leader amongst the competition? BrandSnapshot on #KantarMarketplace is a dynamic dashboard - powered by BrandZ data - that gives you a quick read on your brand vs the competition. Whether you're looking to grow within your current space, or enter a new one, knowing where you stand is the most powerful position to be in. Be in command of your brand equity and sign up for free today 👉 https://lnkd.in/eMqQqxpN
About us
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Website
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http://www.kantar.com
External link for Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation
Locations
Employees at Kantar
Updates
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Pride month has come to a close but brands’ commitment to allyship should not. Kantar’s Pride Employee Resource Group (ERG) has pulled together resources from across Kantar, creating a guide to genuine LGBTQ+ allyship for brands. From articles that provide steps on becoming effective allies to webinars featuring real employees and their experiences, the groundwork is laid for brands to effectively embed LGBTQ+ allyship into all aspects of their business. To access the free resources, visit: https://loom.ly/Fm24Phg
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Kantar's Senior Director, Creative & Media Solutions, Duncan Southgate chatted to Performance Marketing World's Joe Arthur in Cannes. Listen to their conversation, spanning "Brandformance" strategies, the role of AI in ad measurement, and the rise and rise of attention metrics: https://loom.ly/WYfDxd8
Performance Marketing Unlocked: An AI deep-dive from on the ground at Cannes Lions 2024
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🌟 How IRN BRU and Paddy Power are leveraging sport to stand out 🌟 With the UEFA European Championship (EURO 2024) enters the quarter finals, brands are seizing the opportunity to connect with passionate football fans. Whether it’s Paddy Power’s witty campaigns or Irn-Bru’s bold activations, the tournament provides a stage for creativity. Read the full article on The Drum to learn from some of the tournament's most effective ads, according to LINK AI, Kantar's AI-enabled ad testing solution. ⚽https://loom.ly/6cE-R1M
How brands including Paddy Power and Irn-Bru are leveraging sport to stand out
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What REALLY drives brand growth and preference? Experience! Sure, brands must meet needs, but they must also stand out as different and be more memorable for the right reasons. Join our 17 July webinar to discover how companies that offer Meaningfully Different Experiences keep more customers, attract more customers and are seen to be worth paying more for. Register now: https://loom.ly/LoyF6k0
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Brands exist only in the minds of consumers. They are the intangible web of mental connections between the brand and a host of possible associations: what we know or have learnt about it, what we have experienced, and what we feel. The job of marketing is to create and feed these connections, and to make sure that the connections have meaning to consumers. Read this article from the 2024 #KantarBrandZ Global Report, as Graham Staplehurst, Thought Leadership Director, Kantar BrandZ, reveals the secret of Meaningful brands: https://loom.ly/RkEfANI
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Consumer views on Gen AI pave the way for further opportunities for marketers. As consumer interest in AI skyrockets, with searches growing by 184% in just a year, the advertising industry is poised to harness this potential. Dive into the transformative wave of Gen AI in our latest piece with consumer trends from Kantar's TrendEvaluate and discover what it means for the advertising industry. Read now: https://loom.ly/4zDcWoI
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Making inclusion part of your brand strategy isn’t just a good-to-have, it will open to door to better connections with consumers leading to brand growth. Want to learn more? Join our global webinar on the 16th of July at 5am, 2pm and 6pm GMT. See the link to join here: https://lnkd.in/erb88TWF
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YOU'RE INVITED 💌 Join our webinar on Thursday, 11 July introducing the newest AI-powered innovation testing tool on Kantar Marketplace - ConceptEvaluate AI. You will learn: 1️⃣ How you can get the most of AI-powered insights 2️⃣ What are the use cases where AI can be most effective for your innovation journey 3️⃣ How different industries can use AI to predict in-market success for multiple concepts, including FCMG, Tech and Financial services 4️⃣ How you can reduce risks of your innovation process and boost your creative thinking process using AI Reserve your spot today ➡️ https://lnkd.in/dbzdnYwF
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When designing mobile surveys, think of it as a conversation and not a monologue. By including follow-up questions and using a conversational tone, respondents feel engaged and are more likely to give thoughtful and honest responses. 📲 Find more survey design best practices in the latest ebook from Profiles by Kantar here: https://hubs.ly/Q02z-XSN0 #SurveyDesign #MobileSurveys #MarketResearch #MRX #ProfilesKantar
Good survey design: What does it look like? | Kantar Profiles
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