Kids Insights

Kids Insights

Market Research

Manchester, Greater Manchester 1,062 followers

Kids Insights™ is the global leader in kids, tweens and teens market intelligence and is part of The Insights Family.

About us

Kids Insights is part of The Insights Family and is the only ethical, independent and real-time market intelligence solution of its kind. Providing real insights in real-time of children between the ages of 3-18, who are age, gender and nationally representative. Kids Insights industry leading methodology provides clients with access to the most comprehensive and dynamic market intelligence solution on kids, tweens, teens and ultimately the next generation of citizens. Operating across 6 continents and 22 countries, Kids Insights survey more than 21,300 different kids a week, which is equivalent to 469,040 a year. To keep up to date with key updates, please follow The Insights Family.

Website
http://www.kidsinsights.com
Industry
Market Research
Company size
51-200 employees
Headquarters
Manchester, Greater Manchester
Type
Privately Held
Founded
2017
Specialties
Market Research, Insights, Kids Market, Toys, FMCG, Tech, Games, Trends, Apps, Music, Downloads, TV, Cinema, Films, VOD, Computers, Books, Comics, Characters, Food, Drink, Licensing, Clothes, Fashion, Websites, and Brands

Locations

  • Primary

    The Insights People, 113 Portland Street

    Manchester, Greater Manchester M16DW, GB

    Get directions

Employees at Kids Insights

Updates

  • Kids Insights reposted this

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    4,238 followers

    Trend Prediction 🔥 Mixed Reality's Surge in 2024: 🚀 Tech Drive: 55% of global teens (75% in the US) are motivated by the latest tech, showing a push towards innovation. 🍏 Apple's Vision Pro: Launched this week & set to transform Mixed Reality in entertainment. 📱 Wearable Tech Growth: 18% more US teens owning wearable tech, highlighting interest in Mixed Reality. 👨👩👧👦 Balancing Digital & Reality: 66% of parents concerned about screen time see Mixed Reality as a way to merge digital and real-world experiences. #TheInsightsFamily

  • Kids Insights reposted this

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    4,238 followers

    10 Predictions For 2024 🔮 👇 Embark on a journey into the future with The Insights Family as we unveil the Top 10 trend predictions set to shape the worlds of kids, teens, and families in 2024 inside of our Future Forecast Report. 𝗧𝗿𝗲𝗻𝗱 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁𝘀: 🎨 Creative Surge in Arts & Crafts for Preschoolers ⚽ Sports Fandom's New Era 🎤 Evolution of Music Tours and Fan Experiences 🤖 The Customisation Wave Driven by AI 🌈 Media’s Embrace of Inclusivity and Diversity 🕶️ The Rise of Mixed Reality in Entertainment 🌟 Empowerment of Kids as Change Agents 🌍 Shifting to the Hexagon Economy 📱 Influencers Stepping into Entrepreneurship 🔧 Customisation Fuelled by AI #FutureForecast

  • Kids Insights reposted this

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    4,238 followers

    This Saturday 📆 Tanya Sarakinis will be presenting at the Nuremberg Toy Fair. Don't miss out! 🎯 Topic: Unveiling Key Growth Opportunities for Toy Retailers in the Upcoming Years. 🔥 Insightful Observation: The toy industry is on the brink of a transformative era. With digital integration and eco-friendly practices gaining momentum, the market is ripe for innovative approaches. Tanya will delve into strategies that not only captivate young minds but also resonate with modern parenting values. This is more than just child's play; it's about shaping the future of retail and consumer engagement. 🚀 ⏰ Be sure to catch Tanya's session from 01:05 pm to 01:35 pm. #NurembergToyFair #RetailInnovation #TheInsightsFamily #FutureOfToys

    • Nuremberg Toy Fair 2024 x The Insights Family
  • Kids Insights reposted this

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    Senior VP, Business Development at The Insights Family

    So thrilled to be back in Nuremberg for the Spielwarenmesse Toy Fair! This Saturday, I'll be speaking at the Toy Forum on Key Growth Trends for Toy Retailers. Can't wait to share my insights with you all! See you there. The Insights Family #marketresearch #kidsinsights #parentsinsights #spielwarenmesse #toyfair #nuremberg Kids Insights Parents Insights George S.

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  • Kids Insights reposted this

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    The Insights Family will be heading to The Toy Fair in London starting Tuesday January 23rd, and then off to Spielwarenmesse in Nuremberg on Wed January 31. Please get in touch to book at an appointment so that I can share some of the exciting releases we have planned for 2024. #thetoyfair #londontoyfair #theinsighstfamily #marketresearch #kidsinisghts #parentsinsights #spielwarenmesse #nurembergtoyfair Tanya Sarakinis Kids Insights Parents Insights

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  • Kids Insights reposted this

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    4,238 followers

    🎮 Unlocking the Next Level: Video Games as the New Marketing Arena... Video gaming is no longer just a leisure activity; it's a dynamic marketing frontier. 📈 Mainstream Gaming Boom: 73% of teens globally are gaming, dedicating an average of 70 minutes daily, marking a +23% increase year-on-year. 🎁 In-Game Brand Opportunities: With gaming's massive reach, branded in-game items like skins and avatars are becoming key touchpoints for engaging teen audiences. 🤝 Successful Collaborations: Case in point: Stranger Things x Fortnite, a hit among UK teens, showcasing how fandoms can be leveraged in virtual worlds. 🌍 Brands Entering Gaming Realms: Minecraft and Roblox offer a canvas for creative brand integrations, engaging a vast, dedicated player base. 🔮 Future of Gaming Marketing: As we look further into 2024 and beyond, expect in-game marketing to become a staple in brand strategies.

  • Kids Insights reposted this

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    4,238 followers

    🌟 Today's Highlight: Progressive Pre-school Awards 2023 🌟 It's a significant day in the world of parenting and early childhood development as The Insights Family gear up to announce the winner of the 'What Parents Love Award'. Based on our latest real-time data, these brands have made an extraordinary impact: Childs Farm Ltd The Walt Disney Company Fisher-Price, Inc. Hasbro Joie International LeapFrog the LEGO Group Mamas & Papas Pampers Professional #SilverCross Tommee Tippee PK VTech These brands represent the pinnacle of innovation, quality, and consumer connection in the sector. They've set new standards, providing exceptional products and experiences for both parents and children. As we countdown to the award announcement, let’s celebrate the brands that have become essential in the lives of families. Stay tuned for the big reveal! #WhatParentsLove #PreschoolAwards2023 #TheInsightsFamily #insights

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    1,062 followers

    Discover the brands & trends climbing the ranks in our latest real-time data 🚀 👇

    View organization page for The Insights Family, graphic

    4,238 followers

    The Latest Movers and Shakers in Kids' Trends 🚀 The landscape of youth favorites is shifting, and our newest data brings to light the brands and trends that are captivating the hearts and minds of the young audience. 🔝 Climbing the Charts: Coca-Cola's message is resonating like never before with the little ones, marking a meteoric rise in popularity among 3-5-year-olds. 📈 Cocomelon Craze: This preschool powerhouse is capturing more screens and hearts, proving content that connects with kids' curiosity can make a lasting impression. 👟 Nike's Enduring Appeal: With a solid uptick in favoritism, Nike demonstrates how staying relevant is key to maintaining a leading position with 6-9-year-olds. 📊 Swipe through our carousel for a closer look at the numbers that tell the story of today's youthful consumer landscape. #KidsTrends #BrandMovement #MarketingInsights #TheInsightsFamily

  • Kids Insights reposted this

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    4,238 followers

    🛸 The Next Generation is AI-Fluent: Our latest insights reveal a seismic shift in how teens are engaging with AI. But these figures aren't just statistics; they're a roadmap for educators, businesses, and policymakers. Here's why: 🤖 Why Global AI Awareness Matters: Knowing that 97% of teens globally are aware of AI isn't just trivia. It's a wake-up call for educational systems to incorporate AI literacy from a young age, bridging the gap between awareness and understanding. 💡 Harness the Excitement: With 43% of teens excited about AI, brands and developers have a unique opportunity. How can your product or service leverage AI to meet this enthusiasm halfway? 🔗 Generative AI Is Here to Stay: The high engagement level of teens with Generative AI is a sign. If you're in ed-tech or consumer electronics, now is the time to invest in AI capabilities that resonate with this age group. 📚 Practical Applications You Can't Ignore: Teens already use Generative AI for homework and searches. Educational platforms need to evolve, offering AI-assisted tools to enhance learning experiences. #TheInsightFamily #AI #Education

  • Kids Insights reposted this

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    4,238 followers

    What's Fueling UK Teens' Surge in STEM Interest? 🤖 A surprising trend is emerging among UK teens, and it's reshaping our understanding of youth engagement in STEM fields. But there's more to the story. ✨ Why It Matters 🇬🇧 Economic Upswing: A skilled STEM workforce sets the UK on a path to innovation leadership. 🌐 Global Advantage: Meeting growing demand for specialised skills closes the skill gap. 📚 Curriculum Cue: The interest in coding suggests schools should adapt and evolve. The data reveals a clear trend: STEM is more than just a school subject—it's shaping the future of the UK. As teens increasingly lean into STEM, they're not just seeking high-paying jobs, but also opening doors for societal advancement and global competitiveness. #TheInsightsFamily #Education #STEM #UKTeens #FutureOfWork

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