🎉 What a night! What an achievement! 🎉 We are beyond thrilled to share that KINESSO UK&I has been awarded the ⭐ Best Performance Marketing Agency ⭐ award at this year’s Performance Marketing Awards - we're so humbled by the recognition, especially in our very first year! This prestigious recognition celebrates the commitment, passion, and excellence that our entire team brings to the table every single day. This Award felt extra special due to its recognition of; ❤️ Our business' and people's commitment to Diversity and our collective dedication to ‘walking the walk’ ❤️ Our fantastic clients, their partnership, support and testimonials ❤️ Our teams' amazing skills, innovation, tools, expertise and constant passion to do more! ❤️ Our commitment to Operational Transformation and working at tremendous pace over the last 12 months. We couldn't have achieved this without the collective effort and determination of every single member of the KINESSO UK&I family. Your hard work, creativity, and commitment have made this possible, and for that, we extend our deepest gratitude. Also a big shout out to our Data & Tech Team for the shortlist for Ad Tech of the Year, our Content Team for their nominations in the Content category and our very own Maddie C. for her Rising Star nomination. Here’s to celebrating this incredible milestone and to many more to come. Let’s keep pushing boundaries, setting new standards, and bringing the Kinergy! 💪✨ #PerformanceMarketingAwards #KINESSO #TeamSuccess #Kinergy #PerformanceMarketing #FuelDontFollow #PerformanceInMotion
KINESSO UK&I
Advertising Services
London, England 9,366 followers
We're a tech-driven performance marketing agency and Performance Marketing Awards Agency of the Year 2024 🏆
About us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimisation while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.
- Website
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www.kinesso.com
External link for KINESSO UK&I
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Digital Performance, Addressable Content, eCommerce, SEO, PPC, Paid Social, CRO, and Data & Analytics
Locations
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Primary
16 Old Bailey
London, England EC4M 7EG, GB
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West One
100 Wellington Street
Leeds, LS1 4LT, GB
Employees at KINESSO UK&I
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Philip McGuin
Group Director of Demand Generation & eCRM
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Emma Jeffers
Brand Communications Director
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James Fairweather
Agency Development Officer, KINESSO (IPG Mediabrands)
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Chloe Hawking
Chief Executive Officer UK & President EMEA at KINESSO of IPGMediabrands (Formerly Reprise Digital)
Updates
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🤔 Ever wondered what it’s like to work at KINESSO UK&I? Join Rocío Aguilera, our talented Lead Writer and Spanish Language Specialist, to see what a 'typical' day looks like: https://lnkd.in/ehTuuihT 💡 From drafting precise content briefs to engaging with global teams, Rocío’s day is a mix of creativity, research, and collaboration. With over 15 years of experience, she brings passion and expertise to every task - whether she's refining content for international markets or diving into a quick team-bonding activity, no two days are ever the same! #PerformanceMarketing #Content #Digital #Creative #PR #Writing
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🚨[NEW BLOG ALERT]🚨 In 2024 the digital advertising ecosystem has continued to rapidly evolve, and staying ahead of the trends curve is crucial for staying ahead of your competition. KINESSO UK&I Product and Strategy Director, Hope Root, delves into the IAB's top 10 predicted digital advertising trends for this year, analysing their impact so far and what the future holds. From the rise of attention metrics to the evolution of programmatic advertising and the shift beyond Third-Party cookies, hit the link: https://lnkd.in/ePcjC2W3 to read about how these trends are shaping the digital landscape… or not.
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🌍 Reaching a global audience of 3 billion+ viewers, the Olympics presents brands with a fantastic opportunity to reach and engage millions of people. 💡 Performance Marketing World asked media leaders from across Adland - including our Partner for Addressable Product Practice, Hannah Thompson - for tips on how advertisers can leverage the plethora of channels available to reach expanded audiences during the world’s biggest and greatest sporting event. 🗣 ‘Micro-influencers with hyper-relevance to your audience and that have a natural crossover with the Olympics is another great way to get involved with the current sporting interest. Sometimes you don’t have to play the big brands at their own game to win big.’ ⬇ Read the article and the rest of Hannah’s comments by clicking the link below: 🇬🇧 Side note: Let's Goooo #TeamGB - absolutely smashing it! 🥇 🥈 🥉 #Olympics #Olympics24 #Paris24 #PerformanceMarketing #Digital #Advertising #Content #SEO #Search #Social #Influencers
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🚨[NEW BLOG ALERT]🚨 Third-Party cookies have long been the backbone of digital advertising, but as the industry transitions to more privacy centric solutions, KINESSO UK&I has been preparing for the deprecation through our Emerging Tech Assessment. Our findings reveal that 72% of advertiser spend is at medium-to-high risk of signal loss, with industry predictions suggesting a 10-25% drop in media performance if no action is taken. Discover more from our Data and Tech team's Jack Newman and Robert Carson on how to navigate this transition and safeguard your ad performance in our latest blog: https://lnkd.in/eakB4gkj
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💡 BBC Radio 4’s consumer programme, You and Yours, interviewed AdTech experts - including our Chief Digital Officer and Board Member, Lauren Ogúndèkó - about Google reversing its decision to depreciate third party cookies and instead allow users greater privacy controls, plus what this means for general consumers. 🧠 “Cookies have allowed us to be personalised and targeted in the type of ads that we show, but we don’t need to rely on cookies. At KINESSO we are privacy first by nature and we have been moving away from cookies for a number of years. The tech is out there so that you do not have to rely on cookies.” 👂 You can listen to the full programme - and Lauren’s interview which begins at 22:50mins - on BBC Sounds by clicking the link below. #DYK: KINESSO's Emerging Tech Assessment (ETA), Data and Tech audits, along with the adoption of cookie-less platforms like Customer Data Platforms, Data Clean Rooms, Conversion API (CAPI), and server-side solutions, are mitigating some of the losses already being felt from the deprecation of third-party cookies. Drop us a line if you’d like more info: https://lnkd.in/efHsy7bz #PerformanceMarketing #Advertising #Media #Data #Tech #Cookies #Cookieless
You and Yours - Broadband Outages, Ten Years of Digital Banks and Energy Credit Balances - BBC Sounds
bbc.co.uk
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🛑 Last week saw Google make headlines as it reversed its decision to depreciate third-party cookies and give Chrome users more control over their web browsing privacies instead. Performance Marketing World reached out to industry leaders for their hot takes, including KINESSO UK&I’s Chief Digital Officer and Board Member, Lauren Ogúndèkó: ‘Despite the announcement, for KINESSO it’s business as usual. If we look at the current ecosystem, many other leading browsers like Safari and Firefox have already moved to introduce privacy-centric solutions and depreciate third-party cookies as standard. ‘We will therefore continue to recommend and support first-party data solutions to keep our clients’ ad operations future-proofed for the ongoing depreciation, whether it’s facilitated by the tech giants or empowered by consumers.’ ⬇ Hit the link below to read the story, plus Lauren’s full commentary: #PerformanceMarketing #KINESSO #AdTech #Cookies #Advertising
‘Anyone else tearing their hair out too?’: Adland reacts to Google’s big cookie comeback
performancemarketingworld.com
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KINESSO UK&I reposted this
Celebrating South Asian Heritage Month We were delighted to host Sangeeta Pillai (Soul Sutras), founder of Soul Sutras and host of the multi-award-winning Masala podcast, for an inspiring conversation with Sharon Dhillon, Managing Director of Initiative UK as part of our celebrations for South Asian Heritage Month (SAHM). Sangeeta shared her powerful journey and advocacy for South Asian women, boldly addressing how people can deal with so-called "taboos" within the South Asian community. Thank you, Sangeeta, for enlightening us with your perspective and for your tireless efforts in empowering women. And thank you to Samosas Direct for supplying the amazing selection of food alongside our Open Heritage and Womens Networks who organised another fantastic session. #SouthAsianHeritageMonth #SAHM2024 #FreeToBeMe #MBOpen IPG Mediabrands
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🚨[NEW BLOG ALERT]🚨 Striking the balance between branded and search content to improve Customer Experience In the digital age, customer experience is paramount, yet only 26% of customers rate their digital interactions as "excellent". KINESSO UK&I Senior Lead Writer, Shane Gladstone, explains how combining branded and search content creates a unified approach that delights customers across all digital platforms in our latest blog: https://lnkd.in/gU-9WpRd With branded content boosting visibility through publisher-created and promoted content, and search content answering customer queries on search engines, you can elevate your customer experience with the right content mix!
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KINESSO UK&I reposted this
🏳🌈 Leeds Pride at IPG Mediabrands Following on from our London Pride celebrations earlier this month, we've been busy with Leeds Pride this week. Alongside Cake & Craft sessions giving us a chance to catch up with our colleagues and a thoroughly enjoyable Pride-themed quiz, we're looking forward to a See It Be It lunch with one of our Senior Team and, more #IAmRemarkeable training coming soon. Thank you to everyone who joined in, to Rebecca Screeton and Tanya Gibson for organising us and to all those who were able to donate to Leeds-based LGBTQ+ charity Angels of Freedom. #WinningTogether IPG Mediabrands #Pride #LeedsPride