OOH is the most inclusive channel. And the medium itself becomes the message thanks to OOH media owners’ commitment to charities and local initiatives #IPAO #RealWorldImpact
About us
Kinetic uses intelligence, technology and creativity to help brands communicate with valuable audiences on the move. As the world’s largest planner and digital innovator in Out of Home advertising, we understand the customer’s physical journey better than anyone. Through the application of dynamic data and tech, we turn that journey into an Active Journey, driving people to take action in context. A global agency network within WPP, Kinetic has offices in 27 countries and an operating network of affiliates worldwide serving hundreds of agencies and brands alike.
- Website
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http://www.kineticww.com
External link for Kinetic
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Innovation, Advertising Technology, OOH, DOOH, PDOOH, Out of Home, Advertising, Communications Planning, Mobile, Interactive Advertising, Social media, Dynamic Creative, Immersive Experiences, Consumers On-the_Go, Interactive Marketing, Omnichannel Marketing, Context Marketing, Live Events, and 3D Displays
Locations
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Primary
London, GB
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24-28 Bloomsbury Way
London, London WC1A 2SL, GB
Employees at Kinetic
Updates
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How epic is this mural for TNT Sports in Ipswich! Revealed just before Ipswich Town’s Premier Leaue season opener, the mural is the centrepiece of a nationwide OOH campaign. It pays homage to Ipswich Town’s remarkable back-to-back promotions across the last two seasons, featuring on classic and digital small and large formats along key rail and roadside routes. A pleasure as always to work with PHD Warner Bros. Discovery Mural Republic Ltd #LifeIsLivedOutside #HomeOfCreativity
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Maximum impact, minimal output. 💪 As a one-to-many channel, OOH emits less carbon per impression than all other media measured. #IPAO #RealWorldImpact
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🍃 OOH is THE Responsible Choice Almost 50p in every £1 spent in OOH goes back to communities. Not only does it mean the channel benefits communities, but it’s a great way for brands to tangibly do their bit. #IPAO #RealWorldImpact
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OOH supercharges social media’s ability to drive mental availability, and in turn transfer brands and their messages to consumers’ long-term memory. #IPAO #OOHTheDigitalPrimer
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OOH (public media) builds trust (vs private media) through costly signalling. With its massive reach, the broadcast nature of OOH increases the desirability of products through cultural imprinting. #IPAO #OOHTheDigitalPrimer
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FACT: #OOH drives online actions. Not surprising when 60% of all online spend happens when people are outside the home. #IPAO #OOHTheDigitalPrimer
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OOH is ⭐the⭐ digital primer. Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact. 🖋 Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD #IPAO #OOHTheDigitalPrimer
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How great do these Ubiquitous Ltd taxis look! This OOH for Matilda features on - and in - 300 taxis - look out for them this August! Great as always working with you AKA UK #LifeIsLivedOutside
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We loved being part of this magical and instantly recognisable use of DOOH with our partners at AKA UK to celebrate eight years of Harry Potter and the Cursed Child! #LifeIsLivedOutside
It was eight years ago Harry Potter and the Cursed Child first graced the @Palace Theatre stage 😍 To celebrate the birthday it’s taking over the London Underground this week! 📍Tottenham Court Road 📍 King’s Cross Neil Holding, Media Account Director at AKA, describes it is a fantastic example of how dynamic use of exciting creative on the right media channel can really bring a brand proposition to life in an engaging, exciting and enchanting way 🪄 #cursedchildldn #advertising #creative #AKAUK