Kokoro Global

If you’re contemplating a lot right now, you’re not alone. Reflective mood hits the UK. Late summer is a key moment for thinking of our future – it’s not a ‘pens and planners at the ready’ kind of thinking. More of a mulling, dreaming, playing. It could be work, relationships, home, life… whatever it is, we’ve had a taste of new ideas and are wondering what we could make happen. How do we know? We took the challenge to map the year, distil the mindsets and narratives to play to across the entire year. Want a piece of it? Join our event https://lnkd.in/eU3z8nFw Happy Tuesday daydream believers 🤩 #marketing #planner #insight #playbook #consumer

Thrilled to announce… The Playbook A definitive roadmap of a typical year in consumers' lives 300,000+ responses over 3 years reveal a map of unspoken messages Join our event to find out more https://lnkd.in/eDCGF9nM Thursday 12st September | 11am

Ta dah! The year Surprised about how early the build is and how early we peak? We were too. This tells a story of how important both momentum and anticipation are to humans. Momentum, when every time we turn around there’s newness – and anticipation, that there’s more to come You might think… seriously?! That’s your biggest challenge? It wasn’t. This launched ‘The Playbook’ - the most ambitious piece of work we’ve attempted. There’s heaps that sit behind this humble chart - we have the narratives to play to every week of the year. Sign up to our event to learn more. What do the colours refer to…? Join us on Thursday 12th September to find out https://lnkd.in/eXwCEjDw #playbook #insights #martketing #consumer #planner

To say we’re excited to share this is an understatement Keep your eyes peeled over the next few days We’re revealing our toughest project to date – unlocking the consumer narratives to play to every week of the year Soon we’ll unveil this mega chart! A map of the entire year. Intrigued? Join our event! Link in comments #playbook #marketing #insights #occasions #consumer #mrx

Earning trust is the ultimate prize. It means: Challenging assumptions Championing real people Finding the right answers Finding new ways to understand and predict human behaviour and far more Alison Bainbridge delivers her view from the bridge; exactly why is she so proud of our AURA Insight Trusted Partner award? Take a look! #mrx Kokoro The Score

Sun's out Skin's out Suncream's....erm....well.... Not as out as it should be (for men at least) Laura Gillespie takes hot of the press Kokoro The Score data and delivers a few home truths #mrx #insight #data #tracking #pulseofthenation #summer https://lnkd.in/eNbBPRw9

We did it! Agency of the Year Trusted Partner Storytelling What a team Huge thanks to the clients who voted for us. Your support last night and through the year has been incredible. True partnership. Stronger together. Proud to be Finalists with Whitbread for the Insight Impact award - NatWest Group and Three Hands nailed it on the night with their diversity panel and cultural change. Worthy winners in our mind. Let the celebrations begin! Alison Bainbridge Natalie Geddes Yvette Allen Tom Berry Hannah Rogers Laura Gillespie Kokoro The Score Jess Davies

Tonight's the night! Fingers crossed for us at the AURA Insight awards (we're up for 4!) No matter what, we'll be celebrating world-class people and powerful client partnerships. There's outstanding competition for those wins. It's a night for every single finalist to be proud of the work that sits behind the nominations. So cheers! #whatateam #teamwork #mrx Alison Bainbridge Natalie Geddes Laura Gillespie Hannah Rogers Tom Berry Yvette Allen

It’s July, so why are we talking about Christmas? Because it matters. A lot. And some of the most ambitious brands like Tesco, NatWest, and eBay know it. Win this Christmas Last year, Next’s Christmas sale results boosted their value by £600m. Yep, over half a billion in one morning. And they’ll be similar winning or losing stories from all corners of the business world. These 10 weeks can make or break brands and careers. Our 2024 Christmas Predictions are in (and under £5k) Last year, we nailed it with “the joy of imperfection” This year, we predict a shift People want to break free from past constraints without reckless spending   Amid pressures, we crave wow-moments to end the year on a high note. Vivid memories, luxury without guilt, and a sense of triumph. 5 days to prove to ourselves, and the world, we're winning! Our most popular report: available now - 10 narratives to play to this Christmas - 5 years of data - 450,000 consumer interviews - 80+ charts - Award winning storytelling Covering: spend, food, home, socialising, gifting, beauty, clothing, hospitality Need it? Get in touch: [email protected] Kokoro The Score Alison Bainbridge Laura Gillespie Hannah Rogers Shaun Richards Natalie Geddes Yvette Allen Tom Berry #mrx #retail #brandandcomms

This Thursday. 11.30am. Alison Bainbridge and Laura Gillespie share the four tools they use to smash out accurate predictions, year after year. Join us for a behind the scenes tour of the Christmas Predictions Report - because Christmas 2024 is not just like the ones we used to know (and who can afford to get it wrong?)