LEWIS

Lewis and Tayburn summer social ☀️🥙🕵️♀️ We took advantage of the first day of the Edinburgh Festival Fringe to celebrate our annual summer social (and almost 100 days of us being together!). Sharing sessions, scrummy lunch, sunshine, scavenger hunt and some obligatory comedy! #teambuilding #awayday #sharingsesh #fridayfun

Is it really worth the effort to become a sustainably led, ESG accredited business partner? We’re convinced it is. By operating from an ethical and responsible standpoint, businesses of all shapes and sizes can support a healthier planet. And they can also help drive their own long-term success and resilience in an increasingly green economy. It’s a good news story for employees, clients, procurement departments, and the world that we live in. Find out how, in the near future, ESG will inform the way that agencies like ours work and understand why it’s important to start taking positive steps today.

A lovely change of scenery for our team monthly meeting as we enjoyed being hosted by Beer52.com | B-Corp in the incredible Tasting Room. We played bingo, shared plans for the coming quarter, and even left with some tasty samples that went to good use during our 'It's Not An Election Party' party later in the evening! #TeamLEWIS #monthlysocial #quarterlyupdate

Today, International Pride Day, we're exploring the history and evolution of the Pride flag to honor its powerful symbol of unity, diversity, and the ongoing campaign for LGBTQ+ rights. #PrideDay2024 #PrideFlag #InternationalPrideDay2024

In today's competitive landscape, with multiple messages and channels to choose from, one-size-fits-all messaging is no longer effective. To truly resonate with a diverse customer base, it's essential that businesses tailor their messages to specific groups. Here at LEWIS, we can do just that. Working with a range of data tools and research resources, we help you identify your customers and determine how best to reach them. We start by segmenting your audience based on demographics, psychographics, and behaviours, which allows us to develop detailed personas for each segment, capturing their unique needs, preferences, communication channels, and styles. This enables us to create messaging that addresses the specific pain points and desires of each customer group. We then use the correct tone and language to connect authentically, whether through personalised emails, targeted social media ads, or dynamic website content. Using data analytics, we continuously review campaign performance, refine our approach, and ensure your messages remain relevant and compelling. By personalising your communication, you not only enhance customer engagement but also build stronger, more loyal relationships, ultimately driving better results. Tailored messaging shows your customers that you understand and value them, setting your brand apart in a crowded marketplace. To find out more about how we can help you tailor your marketing strategy, get in touch with [email protected] 📧 📲

Wishing Everyone a Fantastic day at Edinburgh's Pride, Scotland's Longest-Running Celebration of Diversity Tomorrow! 

It's officially the first day of British summertime and, naturally, it means our marketing brains have shifted into a new seasonal mode! With some help from our data planning team, we've uncovered what brings visitors to the UK and the experiences that attract them: 🏛 60% of visitors choose a destination because of its sights and attractions 🔎 52% are specifically looking for a sightseeing-led holiday ⛳ 49% plan to spend most of their holiday budget on leisure activities and excursions So, what channels can we use to help our clients reach these audiences? Our research shows that 50% of those looking to visit Britain find information through search engines, 49% depend on social media, and 40% rely on in-person conversations. The seeds of our visitor attraction comms plan are planted! 🌻 ⛱ 👙 🍉 Source: GWI Unpacking those intending to travel to the UK

We’re thrilled to be nominated for two Star Awards at the The Marketing Society Scotland Star Awards: Marketing Planning and Insights for our work with ScottishPower, and the Chairman's Award for Small to Medium-Sized Enterprise Agency! ✨ Good luck to all the other nominees. We look forward to seeing you tomorrow night! 🤞✨ #StarAwards2024

O sons of Scotland, bold and true, In Euro's field, clad in blue, Wi' Wallace's heart and Bruce's might, March on, brave lads, into the fight. The Tartan Army's voices soar, Frae Highland hills to Lowland shore, Wi' every pass and every goal, Ye lift the spirit, stir the soul. Guid luck tae ye in this grand game, May honour shine upon your name, For Scotland's pride is in your hand, Stand firm, brave hearts, and make your stand! ⚽ #EURO2024

Being nominated for Marketing Campaign of the Year at the BusinessGreen Awards means the world to us. We’re looking forward to being in the company of those leading the way with green projects across the UK. Good luck to everyone competing for an award tonight. Although, in the eyes of the environment, you’re winning already!