Littledata

We love seeing our team members getting out and about at industry events! ✨ Check out Jaz’s recap of some recent celebrations and great conversations, including a shout-out to the Charle Agency - Shopify Plus Partner Agency Team for their 6-year milestone and some exciting takeaways from eCom Collab Club™️. As Jaz mentioned, we’ve got a busy event week ahead, but if anyone wants to squeeze in one more, we’ve got two tickets available for Littledata’s UK Agency Day at Woburn Safari Park. Reach out if you’re interested!

🚨 This Afternoon: Edward Upton & Ross (Uroš) Djunisijevic go LIVE on LinkedIn! 🚨 Join them as they discuss how DTC Brands have adapted to GA4 – what’s working, what’s not. 🔎 Topics they’ll cover: • Which reports actually help you grow? • How businesses are making smarter decisions with GA4. Plus, we asked Edward Upton to share his Top 5 new features of Google Analytics in 2024 – updates designed to make your life easier!👇 https://lnkd.in/eBnjGWjF

It’s been a year since GA4 (Google Analytics 4) became the go-to tool for tracking, but are you getting the most out of it? Join us for a Breakfast Club session on Thursday 12th September at 9:00 AM BST, co-hosted by our founder Edward Upton and Oliver Spark from Sweet Analytics. Here’s what we’ll cover: ✅ Key insights from GA4’s first year 🔧 How to solve common tracking challenges 📈 Advanced tips for better, more actionable data Whether you’re new to GA4 or looking to optimize your setup, this session is packed with practical strategies to help you get ahead.

Are abandoned carts hurting your revenue? If you’re losing out on sales, you need to read this! 👇 One Bone, the size-inclusive fashion brand, managed to double their abandoned checkout flow revenue in just 7 days. Yes, you read that right – double the revenue in just a week! 🚀💥 How did they do it? It’s all about using the right strategies and leveraging their data with a little help from Littledata. 📊🔍 We break down their success story in our latest blog post. If you’re ready to stop leaving money on the table, give it a read today! 💡

Relying on free data connectors from Shopify for your paid ads is a massive false economy. You're not getting the highest quality data stream in your paid ads. So the ads are under-optimized, and your ROAS is suffering. WHAT’S WRONG WITH FREE? The sales channel for Google (the Google & YouTube app) hasn’t been maintained since launch, and is missing crucial updates for Enhanced Conversions. Without Enhanced Conversions, Google has limited ability to attribute sales to ads. And without server-side tracking, you’ll see an increasing difference between the purchases in Shopify and the conversions tracked in Google Ads. The sales channel for Meta (the Facebook & Instagram app) is FOUR YEARS old and hasn’t had a major update since launch. Free can be very costly. For example,  last month the server-side data connection for that Meta app went down. Because it's not maintained, it took about four days for Meta to get it back up. Customers relying on the free connector lost about 10% of their conversions into Facebook ads over that period. That 10% loss has a massive impact on your ROAS over the month. WHAT CAN PAID APPS DO BETTER? Alternatively, you could have paid for Littledata's data connector, which costs less than 1% of your ad spend. Littledata doesn’t have outages like this. We have 99.99% uptake SLAs with our customers. But by feeding in better quality conversions, via Conversions API for Meta or Enhanced Conversions for Google, we can also boost your return on ad spend by at least 10%. So, it's a massive false economy to save 1% of your ad spend on free connectors when you could be boosting it by 10% with high quality, paid-for connectors.

I wouldn't underestimate Yotpo email. No, it won't happen all at once, but they are poised for sustainable growth here. Why do I think they will succeed where other app families have failed? 1. Competitors like Klaviyo need to look beyond Shopify to increase their TAM now, but Yotpo does not 2. Success of their SMS product (especially in Europe) demonstrates the ability to actualize a complex, dynamic roadmap 3. No heavy services component, ie. help brands hit targets with support from a very robust partner network, both tech & agency side, rather than inflated account management

We’ve all felt the frustration of abandoned carts, right? Potential customers leaving items behind can feel like missed opportunities. But what if you could turn those abandoned carts into a significant revenue stream? Smith Teamaker did just that, achieving a remarkable 58% increase in abandoned cart revenue, thanks to Littledata’s Klaviyo integration. The Challenge Smith Teamaker faced a common ecommerce hurdle: high rates of cart abandonment. Despite a strong product line and customer base, they saw potential sales slipping away. The Solution By leveraging Littledata’s Klaviyo integration, Smith Teamaker enriched their data insights and fine-tuned customer identification. This integration allowed them to: Personalize Email Flows: Tailored messages based on customer behavior, making follow-ups more relevant and engaging. Optimize Timing: Sent recovery emails at the optimal time to recapture customer interest. Enhance Data Accuracy: Improved tracking and customer segmentation for targeted campaigns. The Results After running new and legacy flows in parallel for two months to compare performance, the results were impressive: a 58% increase in revenue from cart abandonment. These significant tracking and revenue improvements came with minimal additional costs, optimizing marketing spend and capturing more sales from existing customers. Don’t let abandoned carts be a lost cause. https://lnkd.in/enmwJ9Gg

Facebook Ads not performing as well as before? Here’s how Littledata’s Facebook CAPI integration can save the day: With iOS restrictions and ad blockers, relying on Facebook Pixel isn’t enough. Littledata’s CAPI integration combines client-side and server-side tracking to improve your Event Match Quality Score and ensure accurate data is sent directly to Facebook. This means better ad targeting, real-time data syncing, and boosted conversions. Ready to take control of your Facebook Ads again? https://lnkd.in/dx32MTPi

What if we told you that a few simple tweaks could double your abandoned checkout revenue in just one week? That’s exactly what happened to One Bone when they optimized their abandoned checkout flow. 🚀 Here’s how they did it: They used Littledata’s Klaviyo integration, which triggers at the very first step of the checkout process, capturing 30% more abandoned carts compared to Klaviyo’s default settings. But we didn’t stop there! Littledata also added: 1️⃣ Enhanced Identity Resolution: Linking checkout events with opted-in users. 2️⃣ Real-time Event Tracking: Triggering key events directly from Shopify’s servers ensured timely and relevant emails. 3️⃣ Seamless Integration with Klaviyo: Smooth implementation with compatible events, eliminating the need for editing email templates. 4️⃣ Increased Audience Size: Littledata’s server-side identity resolution better links opted-in customer profiles to checkout events, increasing audience size without additional marketing spend. 5️⃣ Product Category Personalization: Trigger splits by product category and dynamic hero images in emails enhanced personalization and effectiveness. After only seven days of running the new Littledata-triggered and legacy flows in parallel, One Bone experienced: ✨ 120% increase in abandoned checkout revenue ✨ 116% higher revenue per email recipient https://lnkd.in/ee6k5Bcd

🚀 Why Google Ads Server-Side Conversion Tracking is a Breakthrough for DTC Brands (This is how you can finally boost your campaign performance!) Most DTC brands rely on browser-based tracking for their Google Ads campaigns. But here’s the thing: Server-side tracking is where the magic happens. Unlike browser-based tracking, which can be blocked by ad blockers or disabled by browsers, server-side conversion tracking ensures you get: 1. More accurate data → Capturing conversions that would otherwise be missed. 2. Improved ad targeting → Optimizing your ads with reliable data. 3. Better ROI → Fewer missed opportunities, more conversions. Why settle for incomplete data when you can have it all? P.S. Are you still relying on browser-based tracking? It’s time to make the switch. Your campaigns deserve better. https://lnkd.in/ecZzJuBc