Lucky Saint | B Corp™

What are the secrets to Lucky Saint | B Corp™'s marketing success? Luke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about the company's origins and building a beer, a business and a brand. Listen & subscribe: https://ow.ly/K7KN50SN1mQ

𝗖𝗛𝗘𝗘𝗥𝗦 𝗧𝗢 𝗧𝗛𝗘 𝗙𝗜𝗥𝗦𝗧 𝗟𝗨𝗖𝗞𝗬 𝗦𝗔𝗜𝗡𝗧 𝗥𝗨𝗡 𝗖𝗟𝗨𝗕 While we’ve always supported and hosted other run clubs at the pub, we've never had our own—until now. Earlier this week, we hosted our first official run club. A big thank you to everyone who joined and a special shout-out to Jonty Brown for leading the run. It really was proof that nothing beats sunset runs and freshly poured pints at the pub afterwards. We’re already planning the next event, so keep an eye on our socials for updates. We can't wait to run with you again soon. Cheers, The Lucky Saint | B Corp™ Team

“𝗪𝗛𝗬 𝗗𝗢𝗘𝗦 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬 𝗜𝗥𝗥𝗜𝗧𝗔𝗧𝗘 𝗣𝗘𝗢𝗣𝗟𝗘 𝗦𝗢 𝗠𝗨𝗖𝗛?” - Rory Sutherland Last week, we invited vice chairman of Ogilvy and marketing legend Rory Sutherland to the Lucky Saint | B Corp™ pub to speak to our team to discuss his unique approach to creativity, marketing and business. From the invention of "horsepower" to the challenges of HS2 (High Speed Two) Ltd, the success of Nespresso UK to the real reason everyone loves Uber, his talk was fascinating and challenged everyone in the room to try and think differently on how they approach problems in business. His talk left a lasting impression, but these three insights stood out: 🤔 𝗔𝘀𝗸 𝗢𝗽𝗲𝗻-𝗘𝗻𝗱𝗲𝗱 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀: Great marketers excel at asking open-ended questions, leveraging creativity to explore diverse perspectives to the problem presented to them. 💭 𝗙𝘂𝘁𝘂𝗿𝗲 𝗕𝗮𝗰𝗸 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴: Start by envisioning the desired outcome and then work backward to identify the steps needed to achieve it, this will often result in a clearer and and more focused path to success. 🧠 𝗟𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗕𝗲𝘀𝘁: Draw inspiration from admired brands. If a strategy works for them, it most likely worked and it can be adapted and modified to suit your niche. Truly inspirational stuff. Cheers for coming down Rory. The Lucky Saint Team

𝗧𝗛𝗘 𝗟𝗨𝗖𝗞𝗬 𝗦𝗔𝗜𝗡𝗧 𝗦𝗣𝗢𝗧𝗟𝗜𝗚𝗛𝗧: Sacha Harvey Behind our golden lager and IPA is a team of amazing individuals making it happen. So, to highlight their efforts, we’re launching our Spotlight series this month. Kicking off with Sacha Harvey, our People Director. With a rich HR background and passion for inclusivity she has shaped our vibrant culture since joining us over a year ago. We recently sat down with her to ask a few questions and reflect on her time at Lucky Saint | B Corp™. 💭 𝗧𝗲𝗹𝗹 𝘂𝘀 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝗺𝗲𝗺𝗼𝗿𝘆 𝘀𝗼 𝗳𝗮𝗿 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗟𝘂𝗰𝗸𝘆 𝗦𝗮𝗶𝗻𝘁? Participating in the International Women's Day panel was unforgettable. Bringing together phenomenal women in the industry to share experiences and discuss how to 'pay it forward' was incredibly inspiring. 👩🍳 𝗪𝗵𝗮𝘁 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝘆𝗼𝘂𝗿 𝘀𝗲𝗰𝗿𝗲𝘁 𝗶𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀? In a previous role, I was dubbed the poster child for feedback, which I take as a compliment! I believe growth and humility come from awareness. Recognising blind spots and sharing insights with others is crucial. 📆 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘁𝗼 𝗶𝗻 𝟮𝟬𝟮𝟰? Honestly, more of the same. I absolutely love our team and am so energized by our ambition, hard work, and fun. I can’t wait for what’s next! Stay tuned for more spotlights as we continue to showcase the amazing people at Lucky Saint.

𝗠𝗨𝗡𝗜𝗖𝗛 𝗨𝗡𝗩𝗘𝗜𝗟𝗦 𝗔𝗟𝗖𝗢𝗛𝗢𝗟-𝗙𝗥𝗘𝗘 𝗕𝗘𝗘𝗥 𝗚𝗔𝗥𝗗𝗘𝗡 𝗔𝗧 𝗢𝗞𝗧𝗢𝗕𝗘𝗥𝗙𝗘𝗦𝗧 Fantastic news from Munich. This year, the iconic home of Oktoberfest is taking a groundbreaking step by introducing the first alcohol-free beer garden. It's a bold and refreshing change that sets a great example for events worldwide. 🍻 Should the UK follow suit? Could we see alcohol-free zones at our own Oktoberfest celebrations or other traditionally more boozy UK holidays? Read more about Munich's inspiring initiative here: https://lnkd.in/ervqSjZu

𝗩𝗢𝗧𝗘 𝗙𝗢𝗥 𝗨𝗦 𝗙𝗢𝗥 𝗕𝗥𝗔𝗡𝗗 𝗢𝗙 𝗧𝗛𝗘 𝗬𝗘𝗔𝗥 𝟮𝟬𝟮𝟰 We’re excited to share that Lucky Saint | B Corp™ has been shortlisted for the Marketing Week 𝗕𝗿𝗮𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 𝟮𝟬𝟮4 award. As a company that's only 5 years old, it’s incredible to be recognised alongside the likes of Greggs, Marks and Spencer, Octopus Energy and McDonald's We would greatly appreciate your support. Getting involved is easy - it’s just a simple two-click process and your vote would mean the world to us. Click this link to vote - https://lnkd.in/eKg3qKPG for Lucky Saint. Thank you The Lucky Saint Team

𝗖𝗛𝗘𝗘𝗥𝗦 𝗧𝗢 𝗧𝗛𝗘 𝗟𝗢𝗡𝗗𝗢𝗡 𝟭𝟬𝗞 𝗙𝗜𝗡𝗜𝗦𝗛𝗘𝗥𝗦 Amazing to be back sponsoring the London 10K for our second year running last weekend and what an atmosphere. At Lucky Saint | B Corp™, we believe the greatest reward of drinking is the social connection, not the alcohol, and last weekend was a perfect example of that. Here’s a quick breakdown of how we got involved on the day. 🍻 We gave out 15,000 cans of Lucky Saint to participants crossing the finish line, providing the ideal post-race refreshment. 🏃♂️ At kilometer 7, our misting station kept runners cool and refreshed as they approached the final stretch of the race. ☀️ Lastly, our pub hosted the official after-party with Saucony, offering complimentary pints of Lucky Saint to all race finishers. All in all, an amazing event. Congrats to everyone who took part. We will see you next year. 

𝗖𝗢𝗠𝗘 𝗧𝗢 𝗧𝗛𝗘 𝗙𝗜𝗥𝗦𝗧 𝗟𝗨𝗖𝗞𝗬 𝗦𝗔𝗜𝗡𝗧 𝗥𝗨𝗡 𝗖𝗟𝗨𝗕 - 𝟯𝟬/𝟬𝟳 We have collaborated with some amazing partners and co-hosted many run clubs from our pub, The Lucky Saint in Marylebone. It is now time to launch our own. At Lucky Saint | B Corp™, we believe the greatest reward of drinking and running is the social connection. We will bring the best of running and pub culture together for four exclusive run clubs over the next few months. Spaces are limited, so get your spot now via this link - https://lnkd.in/eqsrWYmc 📆 When: 30/07 📍Where: The Lucky Saint Marylebone 🏃♂️Distance: 5K - all paces welcome 🍕Post Run: Enjoy a free Lucky Saint and some pizza from our friends at HOMESLICE PIZZA

𝗥𝗮𝗶𝘀𝗶𝗻𝗴 𝗮 𝗚𝗹𝗮𝘀𝘀 𝘁𝗼 𝗟𝘂𝗰𝗸𝘆 𝗦𝗮𝗶𝗻𝘁: 𝘁𝗵𝗲 𝗴𝗼𝗹𝗱 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗼𝗳 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 Huge thank you to Lucky Saint | B Corp™ for sending a couple of cases of their incredible Lager to MOMO HQ for our monthly team lunch on Friday. I’ve been a massive fan of Lucky Saint for the last year and an admirer of the company since it started. 🍺 Firstly, the product. The beer is so tasty and it’s helped me massively cut down on booze. Totally hits the spot after a week at work and in my opinion easily the best I’ve tried. 🍺 Secondly, the packaging. Luke Boase's aim was to make non-drinkers feel treated to something special, rather than having to put up with something that is “less than”. A huge part of that is the packaging, and the bottles, cans and boxes are all designed to perfection. Their bold blue boxes are also perfect for an afternoon of arts and crafts. 🍺 Perfect serve. Aaron Duffett and his team have got Lucky Saint served on draught in 100's of pubs all across the UK. 🍺 Inspiring advertising campaign. Easily the best I’ve seen. Great copy, beautiful imagery and when they are running a campaign Lucky Saint is seemingly everywhere. 🍺 Generosity. One of their values is to be generous and it’s clear how they live this. Some examples of their generosity include 1) sending beer to our offices; 2) letting us use their pub for two days to host all of the MOMO team for our Mental Health First Aid training; and 3) Emma Heal sharing tons of advice and giving lots of encouragement to people starting out. 🍺 And last but not least, Lucky Saint have made it totally acceptable to enjoy a beer at work, at your desk. 

“𝗟𝗨𝗖𝗞𝗬 𝗦𝗔𝗜𝗡𝗧 𝗛𝗔𝗦 𝗕𝗘𝗘𝗡 𝗔 𝗚𝗢𝗗𝗦𝗘𝗡𝗗” It’s incredible the impact alcohol-free is having on people across the country and, hearing quotes like this from customers, I’m proud of the role Lucky Saint | B Corp™ is playing. A pleasure to speak to The Telegraph about: 🦓 The rise of ‘zebra striping’ - where you alternate between an alcohol-free and an alcoholic drink during a pub visit 🍺 The Lucky Saint pub (over in Marylebone, London) and how we cater for everyone coming through the doors, whether they are drinking alcohol or not 🇪🇸🇩🇪 What the future holds for the alcohol-free - in the UK it’s 2% vs 7%-17% in Germany and Spain Thank you Tomé Morrissy-Swan for coming down to The Lucky Saint, full piece here: https://lnkd.in/eSDpgndV