Watch me rewrite an ad twenty times :) https://lnkd.in/edX48TAK
Watch me rewrite an ad twenty times :) There’s no flash of inspiration. It’s more like building a cabinet. Lots of axe work, piece by piece, 'til it's there.
Marketing Examples
Advertising Services
London, England 69,366 followers
Exactly what it says on the tin
About us
100 short, sweet, practical marketing examples!
- Website
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https://marketingexamples.com
External link for Marketing Examples
- Industry
- Advertising Services
- Company size
- 1 employee
- Headquarters
- London, England
- Type
- Self-Employed
- Founded
- 2019
- Specialties
- marketing
Locations
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Primary
Get directions
London, England, GB
Employees at Marketing Examples
Updates
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“The best steak houses serve their filet on a plate with nothing else. Shitty franchises cover theirs in sauce and other shit to distract you from the fact you’re eating dog food.” — Casey Neistat https://lnkd.in/eRpz-qpR
You can't write simply. You can only rewrite simply.
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Went on my favourite podcast :) https://lnkd.in/eTwWYNyk
Three tests for any line you write 🧪🧪🧪
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“If no one notices your advertising, everything else is academic“ — Bill Bernbach
Ten years ago Dave Trott drew a triangle on a flipchart and said “every ad needs three things”. - Impact: “You've got to get noticed” - Communication: “You've got to tell me what” - Persuasion: “You've got to tell me why” Most ads just do the “communication” part. - “We're a brand agency” - “No s***. I just googled that” Look what happens when you do all three. Jesse from Bou tells me it's their best performing ad.
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Test your coworkers. Bond over sentences. 😎 https://lnkd.in/e-AV-fmK
The biggest mistake I see is writing sentences that say nothing. To stop writing them, you've got to spot them. So I've devised a game. Below are eight sentences about cars. Six say nothing. Two say something. Spot them. P.S. Test your coworkers
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“The power of your brand is inversely proportional to its scope.” — Trout and Reis's first immutable law of branding.
There’s ONE way to buy Athletic Greens. You go on their homepage, you buy the welcome kit. Free shaker, free scooper, free delivery. Everything you need. One button to press. Idiot proof. But options are harmless, right? You'd rather a choice. Let me remind you of Trout & Reis's first immutable law of branding. “The power of your brand is inversely proportional to its scope.” Imagine AG1 mango. Or strawberry kiwi. Different sizes. Stick packs. “Let's make a bar”. Now it's just another nutrition company. But when Huberman et al. say “Drink AG1” it sticks. Today, valued at $1.2Bn. Don't make me think.
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see it. swipe it. sorted. https://lnkd.in/eMpdAmiq
I love The Guardian's donation copy. “You're not selling... you're constructing an argument”
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