We can't wait to welcome you to the Festival of Marketing this October! Get ready for a day filled with 90+ speakers who will share their knowledge on effectiveness in action, navigating trends, the future marketer and delivering for customers To check out the full agenda, click here: https://ow.ly/hHE750SEjGC
Marketing Week
Book and Periodical Publishing
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
About us
Marketing Week is a media brand that sits at the heart of the senior marketing community. Founded in 1978, we provide news, trends, intelligence, jobs and networking opportunities to the most senior marketing professionals.
- Website
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http://www.marketingweek.com
External link for Marketing Week
- Industry
- Book and Periodical Publishing
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1978
- Specialties
- Marketing and Advertising
Locations
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Primary
79 Wells Street
London, W1T 3QN, GB
Employees at Marketing Week
Updates
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Lego hails record profits as partnership strategy expands Claiming to have “significantly outpaced” the wider toy industry, Lego is ramping up its partnerships with the likes of Fortnite and Nike in a bid to reach more consumers https://lnkd.in/gnGSqUHF
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Broadband firm Airband on moving away from ‘me too’ messaging to an ‘ownable’ voice Rather than focus on price and product in its marketing communications, rural broadband provider Airband is repositioning by leaning on its distinctive traits https://lnkd.in/gZZZwCpz
Broadband firm Airband on moving away from ‘me too’ messaging to an ‘ownable’ voice
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LinkedIn’s marketing VP on introvert leaders, plot twists and the P&L ‘story’ From inspiring her team to sit “on the edge of their seats” to getting under the skin of the organisation, self-acceptance has made Minjae Ormes a more effective leader https://lnkd.in/gS6_Jy-P
LinkedIn’s marketing VP on introvert leaders, plot twists and the P&L ‘story’
marketingweek.com
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AI ‘efficiencies’ boost Klarna profits and marketing frequency Klarna claims it is reaping the rewards of embracing “practical AI” to make its business – and employees – “more efficient” https://lnkd.in/gfxQu3FV
AI ‘efficiencies’ boost Klarna profits and marketing frequency
marketingweek.com
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Fashion turnaround gives M&S confidence to open ‘curated’ clothing store Having boosted not only quality but – crucially – style perceptions, Marks & Spencer is to open a curated standalone clothing and beauty store in “test and learn” trial https://lnkd.in/egGtAde5
Fashion turnaround gives M&S confidence to open ‘curated’ clothing store
marketingweek.com
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Striking a balance: Marketers on navigating the price promotion ‘tightrope’ Price promotions can be dangerous if overused, but done right they are an important part of any brand’s growth toolkit https://lnkd.in/eHX8nVBW
Striking a balance: Marketers on navigating the price promotion ‘tightrope’
marketingweek.com
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Helen Edwards: Respect cause-led branding as just one route to reach consumers Marketers should keep a sense of proportion when it comes to cause-led branding and stop being squeamish about the transaction between brand and customer https://lnkd.in/eRq3SkGy
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Lanvin to ’emphasise’ marketing impact amid luxury market downturn The global fashion group plans to invest in marketing as luxury market downturn contributes to 20% revenue slip https://lnkd.in/ePeaDBJK
Lanvin to ’emphasise’ marketing impact amid luxury market downturn
marketingweek.com
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Hinge on IRL, zines and its ‘seismic strategic shift’ towards Gen Z Hinge’s CMO discusses the latest iteration of its ‘Designed to be Deleted’ brand platform and the “seismic shift” the app underwent to focus on Gen Z https://lnkd.in/eQUgYabp
Hinge on IRL, zines and its ‘seismic strategic shift’ towards Gen Z
marketingweek.com