We can't wait to welcome you to the Festival of Marketing this October! Get ready for a day filled with 90+ speakers who will share their knowledge on effectiveness in action, navigating trends, the future marketer and delivering for customers To check out the full agenda, click here: https://ow.ly/hHE750SEjGC
Marketing Week
Book and Periodical Publishing
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
About us
Marketing Week is a media brand that sits at the heart of the senior marketing community. Founded in 1978, we provide news, trends, intelligence, jobs and networking opportunities to the most senior marketing professionals.
- Website
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http://www.marketingweek.com
External link for Marketing Week
- Industry
- Book and Periodical Publishing
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1978
- Specialties
- Marketing and Advertising
Locations
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Primary
79 Wells Street
London, W1T 3QN, GB
Employees at Marketing Week
Updates
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Asda partners with Joe Wicks as it focuses loyalty efforts on families Asda’s chief customer officer David Hills on why Joe Wicks and a “massive” cash incentive for schools could be a potent mix to draw families to the supermarket https://lnkd.in/eNQvMGdC
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TikTok on empowering the next generation of Paralympians TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences https://lnkd.in/eWuF9riU
TikTok on empowering the next generation of Paralympians
marketingweek.com
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Reporting its interim results, Klarna recognised the “benefits of adopting practical AI”, with its AI assistant now performing the work of 700 employees and reducing the average resolution time for customers from 11 minutes to two https://lnkd.in/gfxQu3FV
AI ‘efficiencies’ boost Klarna profits and marketing frequency
marketingweek.com
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Price promotions give consumers a feeling they are getting a better deal in terms of value than they would have otherwise, says Dan Burdett, former Pret chief customer and growth officer. The key is to do this in a way that is profitable for your business. Brands need to avoid promoting to the extent consumers will only buy a product when it’s on promotion, he notes https://lnkd.in/eHX8nVBW
Striking a balance: Marketers on navigating the price promotion ‘tightrope’
marketingweek.com
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Creating great experiences has been a focal point of Warner Hotels CMO David Murdin’s career. “I love advertising, but I assume advertising is just the start of the conversation,” he says. He believes great brands can be established with little traditional advertising, giving the example of Nandos or Wagamama, but he says brands can rarely be built without great experiences https://lnkd.in/eEE6EBwq
One CMO on coming ‘home’ to marketing after years in general management
marketingweek.com
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Currys has been on a mission to become more memorable, even at the risk of being “weird”. “There’s a reason why most ads and marketing are mediocre – it’s safe,” says Currys brand and marketing director Dan Rubel https://lnkd.in/ev7d5cQA
‘We don’t want to be vanilla’: Currys on its ‘absurd’ advertising
marketingweek.com
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Discounting has been a big focus for communications in the recipe box category, but now HelloFresh is breaking away from the norm, and instead looking to establish more long-term relationships with customers https://lnkd.in/eRJvTAwW
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Should marketers focus on building a strong bond with the CEO, CFO or maybe the head of sales? For LinkedIn vice-president of marketing for global brand and consumer, Minjae Ormes, there is no one relationship that matters above all others. Instead, she believes marketers need to be “friends with everyone”, which she describes as an interesting place to be as an introvert https://lnkd.in/gS6_Jy-P
LinkedIn’s marketing VP on introvert leaders, plot twists and the P&L ‘story’
marketingweek.com
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Marketing wisdom has always been to ‘zig while others zag’ if we hope to stand out from the crowd. In professional services in particular, it is rare to find brands that truly, constantly zig. In this fast-paced session, we’ll learn how Addleshaw Goddard’s marketing team broke category conventions and delivering a slew of B2B marketing firsts on their way to being named Marketing Week’s Marketing Team of the Year 2023 https://ow.ly/NHtH50T8zGW Bryan Scott Brian Macreadie