Twenty years ago, the UK had no food banks and no restaurants selling gold steaks.” In Sweet Dreams, we join the Real Good Chicken company and its mascot, Chicky Ricky, at a time when tastes are changing. The company’s future, and Ricky’s, hangs in the balance. Ricky is forced to engage with the strange modern world of food and try to find a new place within it. To some extent, we’re all on the same path as Ricky, trying to navigate an increasingly loud and extreme landscape where food is becoming more processed and more expensive, and food habits more excessive. Where the margins of socially acceptable consumption have widened. Open until 1 Sep 2024 at Factory International Book your tickets: https://lnkd.in/dhFYgqGM Sweet Dreams was supported by the British Film Institute (BFI)'s Filmmaking Fund. #sweetdreams #realgoodchickenco
MARSHMALLOW LASER FEAST
Artists and Writers
London, England 4,664 followers
London-based experiential art collective
About us
Marshmallow Laser Feast (MLF) is an experiential art collective, their work reinterprets the idea of human perception and experience. Employing a wealth of creative disciplines and underpinned by research, inviting participants to navigate with a sensory perception beyond the everyday. In collaboration with artists, scientists, musicians, poets, programmers, engineers and many more makers, MLF has been leaving a slug trail of sensory experiences as they journey through the cosmos. Fusing architectural tools, contemporary imaging techniques and performance with tactile forms, they sculpt spaces that lay dormant until animated by playful investigation. MLF has exhibited internationally, from London to New York, Melbourne to Seoul. Their works have been included in major exhibitions at institutions including; ACMI, Barbican Centre, YCAM, DDB Seoul, Sundance Film Festival, Quartier des Spectacles, Montreal, SXSW, Phi Centre and Lisbon Architectural Triennale. Their works have been featured in publications such as; the Guardian, New Scientist, Wired, Independent, Creative Review and more.
- Website
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http://marshmallowlaserfeast.com
External link for MARSHMALLOW LASER FEAST
- Industry
- Artists and Writers
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Experiential, Immersive, VR, AR, XR, Volumetric, Projection mapping, Light art, Creative studio, Interactive, Immersive experiences, LBE, Location Based Experiences, and Metaverse
Locations
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Primary
2 Schwartz Wharf
Unit 001
London, England E9 5GU, GB
Employees at MARSHMALLOW LASER FEAST
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Carolina Vallejo
Creative Leader Blending Art, Design, Science, and Technology to Create Meaningful Experiences and Products
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Barnaby Steel
Founder and Director at Marshmallow Laser Feast
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Robin McNicholas
Co-Founder & Director at Marshmallow Laser Feast
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Martin (Mully) Jowers
Senior Producer / Consultant - Content, CG, AR, VR, Audio, Experiential, Immersive, Interactive, Visitor Attractions
Updates
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Sweet Dreams emerged from a fascination with the weirdness of food culture, with the dualities and hypocrisies and little self-justifying sweeteners we apply when it comes to food. As a species, we’ve never been more conscious of our connection to the natural world and the moral entanglement of our eating habits. At the same time, we live in a golden age of consumerism: never has so much been available to so many. Food is a status symbol, a social signifier, a reflection of our identities. Deeper down, it’s something that speaks to our lizard brains, to that pleasure principle always humming in each of us, our debt to desire. Over the years, food companies and consumers have found ways to bridge these conflicting positions, perhaps the strangest of which is the food mascot, the smiling cartoon chicken between us and the plate of chicken which implies it approves of our eating it. It’s ridiculous. It’s grotesque. It works like a charm. Open until 1 Sep 2024 at Factory International Book your tickets: https://lnkd.in/dhFYgqGM Sweet Dreams was supported by the British Film Institute (BFI)'s Filmmaking Fund #sweetdreams #realgoodchickenco
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Watch the official trailer for Sweet Dreams 🎥 "This isn't the food business, Ricky. This is the desire business. We're manufacturing dreams..." Step inside the world of the Real Good Chicken Company this summer as Chicky Ricky takes you on an adventure like no other. Created by the award-winning MARSHMALLOW LASER FEAST with the support of the British Film Institute (BFI) Filmmaking Fund (awarding National Lottery funding), Sweet Dreams is the interactive experience in Aviva Studios' vast Warehouse space mixing animation and immersive cinema. Meet Chicky Ricky, the company's mascot on his quest to understand what people really want from their food (voiced by Munya Chawawa). Chicky Ricky is joined by shelved mascot Penny Peckish (voiced by comedian and impressionist Morgana Robinson) and The Boss (voiced by comedian Reggie Watts). Cooked up in collaboration with award-winning writer and former chef Simon Wroe, with art direction by French artist Mcbess, don't miss this multi-sensory experience at Aviva Studios, home of Factory International. Sweet Dreams officially opens today (17 July), running until 1 September. 🔗 Book your tickets now by clicking the link in Factory International’s bio. ----------- Created by the artist collective MARSHMALLOW LASER FEAST Produced by MARSHMALLOW LASER FEAST and Factory International Made with the support of the British Film Institute (BFI) Filmmaking Fund Art direction and character designs by mcbess Written by Simon Wroe Characters voiced by Munya Chawawa, Morgana Robinson and Reggie Watts
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Sweet Dreams, our biggest and most ambitious show to date, is now officially open to the public at Factory International’s AVIVA Studios in Manchester! Unfolding over a series of meticulously crafted rooms, the processional cinema piece let’s you step inside the world of the Real Good Chicken Company, a fading fast-food empire on the brink of collapse. Voiced by actor and comedian Munya Chawawa, Chicky Ricky is joined by a glut of other characters, including shelved mascot Penny Peckish (voiced by comedian and impressionist Morgana Robinson and The Boss (voiced by comedian Reggie Watts. Created with the support of the British Film Institute (BFI) Filmmaking Fund and awarding @National Lottery funding and cooked up in collaboration with award-winning writer and former chef Simon Wroe and art direction by mcbess Open: 17 Jul - 1 Sep 2024 Book your ticket: https://lnkd.in/dhFYgqGM #sweetdreams #realgoodchickenco #ChickyRicky
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We couldn’t be happier to see Sweet Dreams opening next week at Factory International’s Aviva Studios in Manchester! Many years in the making, and finally, it’s ready to serve! Our latest experience is a genre-bending feast of immersion, spatial cinema, and interaction that invites the audience to step into the surreal world of the Real Good Chicken Company—a fading fast-food empire. Voiced by actor and comedian Munya Chawawa, Chicky Ricky is joined by a glut of other characters, including shelved mascot Penny Peckish (voiced by comedian and impressionist Morgana Robinson) and The Boss (voiced by comedian Reggie Watts). Sweet Dreams takes over Aviva Studios for Summer 2024 and is cooked up in collaboration with award-winning writer and former chef Simon Wroe, with art direction by French artist mcbess. Book your ticket: https://lnkd.in/eUxFuEJ3
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In less than a month Sweet Dreams, our newest immersive experience, is premiering at the vast warehouse space at Factory International's AVIVA Studios! 🍭 Unfolding over a series of experiential and meticulously crafted interactive rooms Sweet Dreams invites audiences to enter the world of the Real Good Chicken Company, a fast-food empire in decline and meet Chicky Ricky, their mascot grappling with an uncertain future. Following Ricky, the show takes audiences through a mesmerising blend of motion graphics, illustration, gaming and cinema. 🔗 Learn more about this deliciously surreal adventure and book your tickets: https://lnkd.in/dhFYgqGM
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We have been hard at work building the set for our upcoming multi-sensory experience Sweet Dreams. Have a look at one of the stunning pane glass windows featuring Penny Peckish from the Mausoleum room 🐔 📅 11 July - 1 September 2024 at Factory International Get your tickets now: https://lnkd.in/dz2_fb_k
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We are delighted to announce the Ephesus Experience Museum has won the prestigious Mondo-Dr Award, one of the world's most distinguished awards in the fields of technology, design and exhibition. Over two years we worked with ATELIER BRÜCKNER to create the Ephesus immersive experience. Working with the ruins of the city, which is visited by over 3 millions people each year, the immersive experience combines scientific knowledge with storytelling to recreate the ancient city of Ephesus. Learn more about the experience and the award: https://lnkd.in/er9QYZ55
Ephesus Experience Museum
https://mondodrawards.com/2024
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We are thrilled to announce that Forest Bathing: Lupuna has been nominated as a finalist in the WXO - World Experience Organization Awards, in the category of Excellence in Science! More details here: https://lnkd.in/d_inWXbc It is an incredible honour to be nominated alongside such remarkable and innovative creators and pioneers! ✨ #ForestBathingLupuna #WorldExperienceAwards #MarshmallowLaserFeast #ExcellenceInScience #Innovation #ArtAndScience
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MARSHMALLOW LASER FEAST reposted this
Sweet Dreams invites audiences on a surreal, immersive journey exploring our place in the food chain. Don't miss the world premiere at Factory International this July https://theb.fi/4c30NZE Developed and funded by the BFI awarding National Lottery funding. MARSHMALLOW LASER FEAST
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