MI Media

‘𝐍𝐨 𝐨𝐧𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐡𝐞𝐥𝐝 𝐛𝐚𝐜𝐤 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐩𝐞𝐫𝐢𝐨𝐝.’ ActionAid UK is making progress each and every day to end period poverty. To raise more awareness and drive SMS donations, we're proud to have supported the launch of ActionAid’s '𝑝𝑒𝑟𝑖𝑜𝑑𝑠 𝑑𝑜𝑛'𝑡 𝑝𝑎𝑢𝑠𝑒' campaign on the SWR trainline this month. The campaign hopes to support and allow women and girls globally to manage menstruation; from educating girls about periods, to distributing products in times of crisis and emergencies. It was great to work with our partners KBH to get the campaign on track. Keep an eye out for ActionAid's all-important messaging on your next train journey. #campaign #drivedonations #OOH

🌟 Exciting News! 🌟 Our work on "The Love Inside" Campaign with the Motor Neurone Disease (MND) Association has been shortlisted for the #ThirdSectorAwards Communications Campaign of the Year! ⭐ This campaign's goal was to raise awareness and support for those affected by MND, and it was a pleasure working alongside GOOD Agency to bring this campaign to life. Thank you to everyone involved! #MND #communicationscamapaign

Another month full of reflection 💭 Last month we paid close attention to how the roles of marketing decision makers within brands are essentially the driving force for future strategy. We also delved into how retail is re-entering its “in-store era” and consider the welcome changes that have been introduced to improve carbon emissions measurement in the industry. 🛍 📈  Read all of our reflections here: https://lnkd.in/ebcJJBrb #retailsector #brandmarketing #carbonemissions #insights

Rounding off our impactful pre-election “No pros. Just Cons.” media campaign with Unison, we have the final ads going out tomorrow. 🗓 Look out for ads across the Daily Mail, Metro.co.uk and Big City Package. Running for the past 2-weeks in the heated build-up to election day, the campaign not only ran in press but also featured across some great OOH, display and paid social channels - Meta, YouTube and Snapchat.💥 Lots of hype around this one and great to work with all of our media partners! 🎨 krow group 🌇 Talon & Alight Media 📱 MiQ #YourVoteCan #multichannelcampaign   

Are you a footie fan, or want the inside scoop into innovative and cost-effective partnerships, then look no further ⚽ Our Senior Account Manager, Michael De'ath, has delved into the magic of football shirt sponsorships and with these partnerships kicking off back in the 70’s, they have been achieving goals ever since! 🥅 The article sheds light on how brands can really capitalise on the global sport and the passionate fans that support it. Stevenage Football Club FC and Burger King’s partnership is a prime example of this, and through the well-known and loved FIFA video game, both partners got more than they bargained for. You can read more about game-changing marketing approaches here: https://lnkd.in/e7EHGptV #brandpartnerships #winningmarketing #footballsponsorships

Today is an important day, it’s Global MND Awareness Day. Today we acknowledge the people living with MND, their carers, their families and remember those who have died from the disease. We are proud to continuously work with our client Motor Neurone Disease (MND) Association to amplify its message of support and awareness.   To acknowledge this, we provided our client value-add media to push their campaign as far and wide as possible. Through Open Media UK and working with Talon we secured two prime locations 📍 Central Station, Liverpool and 📍Wandsworth High Street, London to display some impactful OOH advertising, enforcing the message that Summer Solstice isn’t only the longest day of the year for MND carers who dedicate so much of their own lives to care.   Sky secured FOC spots in the Leeds Rhinos game, on air today, in memory of Rob Burrows, which we supported in booking.   We always try to go over and above for clients where we can and it feels even better when it's for such an important cause. #MNDAwareness #valueadd #SummerSolstice 

Fancy a lunchtime read? 📖 Our Head of Digital & Data, George Hobday has written an article which offers insight into all things data, how his pride and joy MIDAS was born and his dream brands that are doing great things within the subscription space. 💭 You can find the full article here: https://lnkd.in/eDxrPGbs #digitaladvertising #dataoffering #subscriptions

And just like that, 5 years have gone by🌟 Today is our Head of Biddable, Neil Baker's 5-year Anniversary at MI. Neil joined us as an Account Manager back in 2019 and ever since he has exceled within his biddable field. Whilst Neil is dedicated, committed and a great team leader; he also goes above and beyond for our people and culture creating fun and inclusive initiatives. Congratulations Neil, you are a great asset to MI! 💫 #workanniversary #teamleader

Interested in what's driving the ESG agenda in the media industry? Then you might be interested to read our new "ESG in Media: Behind the Headlines" report 💥 With the added insight of media experts across the advertising space, we delve into themes from the importance of educating businesses and people on the topic to how and why cutting carbon emissions is currently the biggest ESG driver within the industry. Stemming from the carbon conversation, we also explore ways in which performance can be enhanced even when being more sustainably mindful as well how collaboration between agencies, media partners, brands and suppliers is crucial to affect real change.   If you would like to receive a copy, please follow this link: https://lnkd.in/emMyu7tp Fill in your details and we will come back to you directly. #ESG #report #sustainability

What a way to end the week. Yesterday our team attended the CPD Gold Celebration and the word is finally out. 🎉 We are thrilled to have received IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation. This highlights our growth as an agency, our reputation within the industry and ways in which we can not only enhance the value of our own people, but also our clients too. The IPA said of our accreditation, “As a new IPA member, MI Media have got off to a flying start demonstration that CPD is embedded in their culture and actively supports the growth of their staff, business and clients.” Receiving the IPA CPD Gold is a testament to our commitment to excellence and the development of our team. To attract and retain top talent, we prioritise learning and development through CPD initiatives. As an agency we are dedicated to evolving our people and teams through learning, all whilst enhancing the professionalism and growth. This not only enables us to meet our clients' needs but also helps us achieve our business goals. 🥅 #cpd #development #mediaagency