In this week's news: ✨ Snapchat is launching 'Sponsored Snaps' and introducing 'Promoted Places' 👗 Google has expanded its AI-powered Virtual Try-On to include dresses 📝 TikTok has launched a new 'Notes' feature for sharing messages 🌍 YouTube is expanding its AI comment topics feature to support additional languages Check out the latest #TeamMindshare Weekly Prompt for the details ⬇ https://lnkd.in/esFCw9ZG
Mindshare
Advertising Services
London, England 376,407 followers
We are a global media agency network of 10,000 people united by our desire to drive good growth. #TeamMindshare
About us
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.
- Website
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http://www.mindshareworld.com
External link for Mindshare
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London, England
- Type
- Public Company
- Specialties
- Social marketing, Media planning and buying, Digital media, Content creation and curation, Strategy, Paid search, Affiliates, Econometrics, SEO, Media research, Comms planning, and Data Science
Locations
Employees at Mindshare
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Parag Sheth
Investment banker with deep operating experience helping entrepreneurs realize superior value via strategic options such as an exit or…
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Benjamin Condit
Mindshare CEO, China | Opens Boxes of Chocolate Daily
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Darrell Jursa
Integrated Marketing | Digital Media | Simplification
Updates
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Thrilled that Hong Kong International Airport (HKIA) has retained Mindshare as its media agency, continuing our 18-year partnership! Mindshare remains committed to delivering strategic media solutions that will further strengthen HKIA's position as a leading international aviation hub and we're excited to take our partnership to the next level. Read more about it here 👇 https://lnkd.in/eBDEzFW5
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Big news from #TeamMindshare UK, from Campaign UK Media Week Awards 👏🥳 Congratulations to the teams, our clients and partners involved - it takes so much talent to deliver these incredible campaigns.
🎉 Shortlisted 🎉 We have received an outstanding TWELVE shortlists at the Campaign UK Media Week Awards! Media Idea: Over £1m (Agency) 👉 “How KFC Had Their Chicken And Ate It Too, At Christmas” – KFC UK & Ireland and Mother 👉 “How KFC’s Fries Became Finger Lickin’ Good Again” – KFC and Mother Media Idea: £250k - £1m (Media Owner) 👉 “CleanTok” – Unilever and TikTok Best Use of Data for Audience Buying 👉 “Soft Server” – Cornetto/Unilever and The Trade Desk 👉 “How ‘District Robot’ Powered KFC’s Own Delivery Sales” – KFC and GroupM Nexus Econometrics 👉 “RMA: Bridging The Reporting Gap” - KFC Long-Term Media Strategy 👉 “Restyling A Cultural Icon” - Marks and Spencer Media Creativity – Launch 👉 “First Timers” - Marmite/Unilever Best Advertiser-Funded Programme Or Entertainment 👉 “New Model Agency” - M&S and Channel 4 Best Creative and Media Agency Partnership 👉 “KFC’s Tower Burger: Too Big For Its Media Plan” – KFC and Mother 👉 “Sluurrrp” - Pot Noodle/Unilever Best Use of Retail Media 👉 “Operation Cookie Crumble” - Magnum/Unilever, iTVX and dunnhumby You can view the full shortlist here: https://lnkd.in/e_fD3QRm A massive congratulations to all the teams involved in these campaigns! Plus, a huge shout out also goes to our sister agencies Wavemaker UK and EssenceMediacom UK on their shortlists. Fingers crossed for some big wins at the awards ceremony in October! #TeamMindshare #GoodGrowth #MediaWeekAwards
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From the Opening Ceremony onwards, Olympics 2024 viewership numbers from around the world exceeded expectations as sports-hungry fans tuned in to linear TV and new streaming offerings to cheer for their home countries and favourite athletes. 🥇🔗⬇️ Read the full report below.
🥇With the help of streaming, AI, and a lot of optimism, Paris 2024 delivered for athletes, fans, marketers, and networks. Dive into GroupM's comprehensive media guide to uncover key insights from this monumental event, including how brands like Coke, Adidas, Alibaba, and OMEGA captured consumer attention: https://loom.ly/8f-eZvU
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From TV screens to TikTok feeds, brands have more ways than ever to engage and activate with live sports, but the fragmented media landscape also brings new challenges. Paris 2024, the most social Olympics yet, highlighted both the opportunities and complexities of standing out during live global sports events. Sam Gayton, Sponsorships and Partnerships Director, Mindshare Worldwide and Christopher Knott, Global Invention Director, Mindshare Worldwide share some insights on navigating this evolving space. https://lnkd.in/exJRE4Rf
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Knowing how to use data is what sets winning brands apart. Mindshare Turkey's Chief Strategy Officer, Özlem Çıragöz, shares an example of how a Turkish brand had one of its most successful product launches ➡️🔗 https://lnkd.in/ejC9Hf-X
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With social media now acting as a driver for conversion, we explore the challenge for brands in mapping seamless social commerce purchase journeys that add value and build brand love. VML's Debbie Ellison shares five growth opportunities ⬇️ Read the full report, and hear from Debbie plus other Mindshare, WPP and GroupM leads around the world 👉 https://lnkd.in/eckytKGs
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In this week's news: 📸 Instagram is testing a new profile grid with vertical rectangular images instead of the classic squares! Plus, you can now add a song 🎶 to your profile! 💼 LinkedIn has rolled out in-feed video carousels 🧵 Meta has enabled cross-posting from Facebook and Instagram to Threads ▶️ YouTube is bringing QR codes to all channels, making it easier to share content Check out the latest #TeamMindshare Weekly Prompt for the details ⬇ https://lnkd.in/es_NeqJw
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Delighted to have been honoured with FIVE Adweek Media Plan of the year awards! A huge shoutout to our amazing clients and teams behind all of these award-winning campaigns: 🏆 Unilever | Dove “#TurnYourBack” - Best Total Campaign Less Than $500,000 🏆🏆 Unilever | Dove, “Dove CROWN x LinkedIn: #BlackHairIsProfessional” - Best Cause Marketing campaign spending $1 Million+ AND The Best Use of Social winner 🏆 General Mills | Gushers, “Gushers’ Black Voices Create: Fashioning Change” - Best Use of Experiential in campaigns spending $500,000+ 🏆 Unilever | Creamsicle, “Good Humor & Tampa Bay: Creamsicles Unite in Culture” - Best Use of Experiential in campaigns spending less than $500,000 #Adweek #MediaPlanOfTheYear
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Thrilled that our purpose-driven work with Dove won in multiple categories in this year’s Adweek Media Plan of the year awards, contributing to the five wins across different client brands and categories that #TeamMindshare was recognised for!🏆🏆🏆🏆🏆 It is testament to the power of creativity, collaboration, and pushing boundaries. Congratulations to our amazing clients and teams.
Our latest issue honors this year’s Media Plan of the Year winners 🙌 🧼 Dove won in multiple categories with two purpose-driven campaigns, #TurnYourBack and #BlackHairIsProfessional. #TurnYourBack” took aim at unrealistic social media beauty standards. The beauty brand partnered with the same influencers who had used the Bold Glamour filter to remind women to embrace their authentic beauty and instead turn their backs. It gleaned 54 million video views, more than 567,000 engagements, and an 83% positive sentiment rate. The “#BlackHairIsProfessional” campaign aimed to help Black professionals celebrate their “crown,” encourage ally support of the Crown Act, and redefine professional hair standards. It educated more than 1 million hiring managers and workplace professionals on how to create a more inclusive workplace. Check out what other agencies and brands made the prestigious shortlist: https://adweek.it/3M95g1U