From the Opening Ceremony onwards, Olympics 2024 viewership numbers from around the world exceeded expectations as sports-hungry fans tuned in to linear TV and new streaming offerings to cheer for their home countries and favourite athletes. 🥇🔗⬇️ Read the full report below.
🥇With the help of streaming, AI, and a lot of optimism, Paris 2024 delivered for athletes, fans, marketers, and networks. Dive into GroupM's comprehensive media guide to uncover key insights from this monumental event, including how brands like Coke, Adidas, Alibaba, and OMEGA captured consumer attention: https://loom.ly/8f-eZvU