mmi Analytics by CARMA

Optimising your beauty brand's online retailer presence is crucial for several compelling reasons, from visibility to competitive advantage to adaptability. One of the overarching reasons is to drive conversions.  To optimise your online retailer presence, brands need to: 🏷️ Understand what discounts are being applied to your brands/products and your key competitors across retailers and markets 🏷️ Know how competitive your pricing is versus key competition and how prices and discount rates vary over time 🏷️ Be able to identify grey market sellers, protect your brand and stop losing sales revenue 🏷️ Protect your brand equity and optimise online retail sales conversions 🏷️ Understand the variation of digital assets used by competitors across online retailers Using manual data collection to do this is time-consuming and prone to error. Here's how mmi's etail solutions can help you get in control and have the facts at the right times to make the right decisions and conversations. #beautyIndustry #etail #ecommerce #pricing #onlineRetailers #dataInsights #dataAnalytics

Paris 2024: Where Innovation Meets Challenge! 🏅 As the @Paris 2024 Olympics unfold, CARMA's latest briefing highlights the exciting innovations and emerging challenges shaping the Games. In our 3rd edition of the Olympics newsletter, CARMA spotlights the transformative impact of cutting-edge technology, including Samsung Electronics advancements in real-time broadcasting and Intel Corporation AI-driven talent discovery. However, it's not all smooth sailing—Visa faces backlash over payment exclusivity, while The Coca-Cola Company navigates environmental critiques. 🔗 Take a look at the full report here https://hubs.li/Q02JS40s0 #Olympics2024 #Paris2024 #MediaInsights #Innovation #Technology Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

Great article outlining what we have known for sometime - the Irish beauty industry is unique and bursting with life! mmi Analytics by CARMA has had a stand-alone Irish database of beauty brands since 2016 so we have watched this growth from it's beginning. There is also a group of top class beauty distributors and agencies supporting large beauty companies with on the ground presence - you know who you are Brandshapers, Primeline Group, The Publicity Loft and many more. Here are some take aways from the article (thanks Cosmetics Business): 🛍 Ireland spent a total of £992m on beauty products in 2023 🌊 Ireland is a strong source of natural beauty ingredients from the Atlantic Ocean as well as Celtic and Irish Seas 🇮🇪 Irish consumers are passionate about beauty and very supportive of local brands 🌎 Irish brands are taking the world by storm: Sculpted by Aimee was the 4th most mentioned brand in editorial related to the Met Gala 2024 Sculpted by Aimee Pestle and Mortar Cosmetics Spotlight Oral Care L.A. PACIFIC SOSU Cosmetics Skingredients BPerfect Cosmetics IMAGE Skincare COCO Brown Brown Thomas #ireland #irishbeauty #beautybusiness #beautyindustry #skincare #cosmetics #haircare #toiletries #fragrance #mediainsight #ecommerceinsight #communications #influencermarketing #PRandcommunications

It's finally here! The 2024 Media Wrap-Up Report from mmi Analytics by CARMA is available to download. What were the beauty media hi-lights of 2023? How has beauty editorial evolved in the UK since 2019? Our new report covers over 1,000 beauty brands tracked in UK* print, online and social media and includes: 🗞️ Editorial share data by media type 💄 Top brands and products in the key beauty categories with their year on year evolution 👀 Brand ambassadors to watch 📱 TikTok editorial insight and trends Download the report now using this link https://hubs.li/Q02zCkxN0 *Standalone #Ireland report to following in the coming weeks! #skincare #haircare #fragrance #toiletries #cosmetics #beautybusiness #beautybrands #mediainsight #beautymarketinsight #communications #publicrelations #influencermarketing #brandambassadors Charlotte Tilbury Beauty NARS Cosmetics CHANEL L'Oréal Parfums Christian Dior

Check out this innovative collaboration from Rituals and HALA offering an enhanced customer experience (which is what we are all looking for, after all!). Fragrance and Luxury are key trends globally. This is a brilliant example of elevating experiences through fragrance. #fragrance #customerexperience #dubai #UAE #luxury

mmi's long awaited 2023 Media Wrap Up Report will be published next week and here's a quick teaser of the type of data it will include. We have broken with tradition and completed a full analysis of the beauty media landscape from 2019 to 2023, hi-lighting shifts in beauty content from before the pandemic. Plus new sections on TikTok and Brand Ambassadors. Follow mmi Analytics by CARMA for more information on how to download the report. #skincare #haircare #fragrance #toiletries #cosmetics #beautybusiness #beautybrands #mediainsight #beautymarketinsight #communications #publicrelations #influencermarketing #brandambassadors Charlotte Tilbury Beauty NARS Cosmetics CHANEL L'Oréal Parfums Christian Dior

There's so much talk of the hard to reach Gen Z at the moment, but let's take a minute to think about Baby Boomers and how to appeal to them! This brilliant article by Fast Company shows that Boomers are defying age norms and brands not including them in their strategies are losing out, big time. 🧓 The proportion of the US population over 65 leapt to 16.8% in 2020 and climbing 👛 They accounted for 22% of spending in 2020 🛍️ Whilst they do of course have a presence on social, the best way to reach them is through an omni-channel approach 🗞️ Print and online press are key strategies as well as social #beautybrands #beautybusiness #skincare #haircare #fragrance #cosmetics #toiletries #babyboomers #targetmarket #mediainsights #mediabenchmarking

The TikTok ban is a huge topic for the beauty industry at present. It could have far-reaching implications for beauty brands large and small. To help understand the media messaging on this matter, the CARMA insights team have created this brilliant and topical analysis on the discourse around the potential ban of TikTok in the US. Not only does it show overall media messaging comparing global online press to X, it also includes analysis and recommendations from @Jennifer Sanchis one of the CARMA Insight Consultants. This demonstrates very well the benefits of the acquisition of mmi Analytics by CARMA - mmi have always been great at collecting and presenting beauty-specific data but where we needed to elevate our capability is in insights. We now have an experienced team of Consultants to make recommendations. If you are an existing client or a brand interested to know more, get in touch! #tiktokban #tiktok #mediainsight #mediaconsultancy #skincare #haircare #fragrance #cosmetics #beautybusiness #beautybrands #mediaanalysis #x #onlinepress #onlinenews

We love a provocative headline - but here's the real take outs from this article. It's compiled with indie brands in mind however, these experts views on the global economy and the beauty industry is useful for any beauty business. - The slowdown was expected and has been built into many brands and retailers financial plans - Q4 23 was HUGE and the Q1 result is a normalisation after that peak - Great, unique products which resonate on an emotional level will always sell so now is a good time to really think about your proposition - beauty has demonstrated resilience in the past and will continue to do so - brands that acknowledge consumers challenges build a better connection with their community - beauty represents an affordable luxury in a declining economy (when compared to apparel and home design) #beautybusiness #beautybrands #skincare #haircare #fragrance #cosmetics #massbeauty #prestigebeauty #luxurybeauty #mediainsight #globaleconomy #ecommerceinsight #beautygrowth #recession2024

Localisation is key in a global world. And SEPHORA's exit from South Korea is a great illustration, it seems of how things can go wrong. Sephora underestimated the local nuances of the market and the strength of the competition. This leaves a lack of diversity in the market according to CosmeticsDesign Asia and could prevent smaller, more niche brands from entering South Korea. #beautyindustry #beautybusiness #mediainsight #ecommerceinsight #skincare #haircare #cosmetics #fragrance #k-beauty #beautyretail https://hubs.li/Q02t8PMj0