MullenLowe UK

Why has humour taken a backseat in advertising when it’s clearly effective at connecting and engaging? It's time to bring back the laughs! Richard Kelly wrote an amazing article on why humour is serious business 😂 📝 Link for the full article in the comments

Rebecca Geiringer (Halse) wrote an inspiring piece on how the Olympics can teach brands a thing or two about striking a chord with the masses. 🥇 Read full article here: https://lnkd.in/eedZb-GT

Retailers are under increasing pressure as eCommerce continues to dominate and challenger brands disrupt the market. Lucy Taylor, shared with Direct Commerce valuable insights on how legacy brands can reinvent themselves and become modern-day challengers. In the article, she highlights the journey of Debenhams, which, under Boohoo Group PLC's acquisition, has successfully transformed into a thriving digital marketplace. She emphasises the importance of balancing heritage with innovation, ensuring that modernisation doesn't come at the expense of a brand’s core values. Full article linked in the comments below.

“Ensuring as many people as possible are able to experience the brilliant work we create should be a top priority for all brands and agencies.We can start by making alt text a first thought, not an afterthought." Claire shares her view on how alt text in online ads is frequently overlooked or poorly executed, excluding blind and partially sighted individuals from fully experiencing ads. 📝 Read full article here: https://lnkd.in/ehfkXAGb

Lucy Taylor, joins new business specialists in The Drum to discuss how they keep conversations moving forward and what they do if a prospect starts ghosting them 📱 “To move quickly from initial contact to signed contract in new business development, follow these steps: Use direct, agile approaches and focus on low-cost production. Leverage the rise of social media by showcasing expertise in big brand thinking and the ability to tap into big cultural moments. Treat new business as both a marathon and a sprint – aim for quick wins while refining a long-term strategy. Engage the entire agency behind the strategy, stay focused on fewer, bigger, better opportunities, and maintain a human touch with personalized approaches. Persistence and resilience are essential – keep pushing forward and enjoy the ride!” 💪 Read full article here: https://lnkd.in/ePB8fEEx

Failure with a capital C. Mandate failure. Every project should have failure built into it 💭 Ben Shaw discusses the importance of embracing failure in creative projects. Mandate failure. In creative agencies, presenting the answer is seen as bold and decisive. In startups, following one route to the answer is naive and risky. Startups explore multiple paths to success, knowing some routes will fail, but this allows for more data on what might be right. "The wrong can validate the right." Never present just one strategy or route; it implies there’s nothing to learn. There isn’t a perfect answer or process. If there were, it would already be replicable. There is always something to learn from a 'no'. Creativity isn’t A to B; it’s A to B to C. Mandate failure to find out what C is.. 💡 Read full article here: https://lnkd.in/eQAHH-Wg

Bring it home. We will be waiting 🏴󠁧󠁢󠁥󠁮󠁧󠁿 MullenLowe UK x Unilever

We are so proud of this work with Dirt Is Good, continuing to wash away the taboo of period stains and winning awards while doing it! Last night, we won two Golds in a craft category at Creative Circle. Being one of them, Best Image for Positive Change, is just, well, even more awesome. Well done, brilliant Loren Cook and Bronwyn Sweeney, MullenLowe UK, our excellent clients, incredible photographer Sophie Ebrard and the whole team involved 🏆 LOLA MullenLowe Unilever

"We sent our Knorr Snack Pots to gaming influencers and live streamed their slurps and stirs on Twitch, simultaneously pushing viewers to purchase. It resulted in a 26% spike in sales as gamers felt the brand, heard it, and proceeded to checkout." Chief Creative Officer Nicky Bullard joins industry experts to share insights on how ASMR sounds like sizzling and slurping impact food marketing. Catch up on the full article via The Grocer: https://lnkd.in/e3GeGZ2W

We're on a mission to make pictures more accessible! What started as a simple idea has become a much-needed change movement. For the two million people in the UK (and over two billion worldwide) with sight loss, words are essential, not pictures. We're championing the universal use of Alt Text and launching a new awards category at Cannes Lions 🦁 next year. Thank you to Nicky Bullard and Martin Wingfield for making this happen! 🌟 Read more here: https://lnkd.in/eVprADiw