🥳️ Novela's simulations are coming to the University of Wisconsin-Madison ! Yep, starting from this semester, students will get hands-on experience of Google Ads and Meta Ads to set them up for success in the working world!
About us
Welcome to Novela, the future of digital skills development in the AI age. Our platform offers a unique, story-based approach to learning, where users become protagonists in their own educational journey. By interacting with simulations and developing the narrative, students hone master skills such as problem-solving, critical thinking, and data analysis—all essential for thriving in today's digital landscape. Our first simulation covers paid search marketing (PPC), placing learners in a fictional retailer with real-world challenges. Already in use at Ivy League colleges and elite European institutions, Novela is reshaping how educators train the skills today's marketers need.
- Website
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https://www.novela.ltd/
External link for Novela
- Industry
- Education
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2023
- Specialties
- digital marketing, edtech, and skills
Locations
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Primary
Get directions
London, GB
Employees at Novela
Updates
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Novela reposted this
🤓 Big news! Our first cohort of learners (from Columbia Business School Executive Education ) will start using the Novela Social Media Ads simulation this week! It's taken quite a bit of work to get to this point... And a massive thanks to those that have contributed and supported, with everything from design to data to testing to creative assets for the fictional brand. Istiko Rahadi , Kineta Kelsall , Craig Butler , Pencil ✏️ , Bhumika Arora , our fantastic partners at Emeritus, many more! Oh and Akanksha Tiwari, obviously... 😅 Get in touch if you'd like to try it, too. It's quite fun, and it's ready to use anywhere you need to make people better at #marketing.
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🥂 Starting September 2024, Novela's search marketing simulation will be used in digital marketing classes at University of Mary Washington in Virginia! Can't wait to introduce the students to our approach to active learning 🤓
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🥂 Happy Monday! Great news - in a new partnership, Novela will bring digital marketing simulations to Fareport Training's courses, starting September! Very excited to get started 🤓
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Novela reposted this
🤓 Employers today want marketers who are not just reactive but proactive leaders with hands-on experience in the latest technologies. Novela's new course puts you in the driver’s seat, giving you the tools and knowledge to not just keep up with the changes, but to lead them. By learning through doing, you'll gain the confidence and expertise needed to excel in the new #AI-powered era of #digitalmarketing. Sign up today!
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For anyone looking to upgrade their #digitalmarketing skills for the #AI age, we are offering a brand new course that focuses on teaching through hands-on practice! Sign up today for the Novela learning experience: https://lnkd.in/efsDqjCf
I'm thrilled to announce that I’ve achieved certification in the Novela Search Marketing Simulation! Novela is a platform that simulates the complexities of real-world SEM campaigns, allowing participants to gain practical experience in a controlled environment. Throughout the simulation, I had the opportunity to create and manage a comprehensive search marketing campaign from start to finish. This included conducting in-depth audience research, carefully selecting and optimizing keywords, analyzing data, and refining ad creatives to maximize performance. One of the most rewarding aspects was engaging with customer personas to understand their needs and preferences, which guided my keyword choices and ad strategies. I’m proud to share that my campaign resulted in 105 sales, with a total revenue of $89,145.00. I achieved my highest ROI at 22.72%, and a ROAS of 7.59%. I was able to maximize sales while staying within budget, demonstrating the effectiveness of the strategies I implemented. This experience has not only enhanced my technical skills but also provided me with a deeper understanding of search marketing, from bidding strategies to creative optimization. I’m eager to apply these insights to future projects and continue growing in the digital marketing space.
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Novela reposted this
I'm thrilled to announce that I’ve achieved certification in the Novela Search Marketing Simulation! Novela is a platform that simulates the complexities of real-world SEM campaigns, allowing participants to gain practical experience in a controlled environment. Throughout the simulation, I had the opportunity to create and manage a comprehensive search marketing campaign from start to finish. This included conducting in-depth audience research, carefully selecting and optimizing keywords, analyzing data, and refining ad creatives to maximize performance. One of the most rewarding aspects was engaging with customer personas to understand their needs and preferences, which guided my keyword choices and ad strategies. I’m proud to share that my campaign resulted in 105 sales, with a total revenue of $89,145.00. I achieved my highest ROI at 22.72%, and a ROAS of 7.59%. I was able to maximize sales while staying within budget, demonstrating the effectiveness of the strategies I implemented. This experience has not only enhanced my technical skills but also provided me with a deeper understanding of search marketing, from bidding strategies to creative optimization. I’m eager to apply these insights to future projects and continue growing in the digital marketing space.
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📣 This Thursday, we'll be joined by senior brand strategist and thought leader, Cindy Hsiao, for a free webinar! We'll discuss: 📏 The evolving role of #brand measurement in the digital age 🤕 The common measurement problems brand managers face today 🤖 New technologies that are making a difference 📚 Case studies! Event Details Date: Thursday, August 8th Time: 9 am ET / 1 pm UTC / 2 pm BST Registration: Free and open to all! https://lnkd.in/gHvPX3hB #advertising #marketing #ai
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📣 Join us this Thursday, 8th August for a free, insightful webinar on the latest in brand measurement with Cindy Hsiao from March Brand !! 🤓 Sign up below! 👇 https://lnkd.in/gHvPX3hB
You're Invited! Webinar with Cindy Hsiao, Thursday 8th August
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