Origin - The UK Cross Media Measurement Programme reposted this
For the third consecutive year, Kantar Media hosted ISBA, the body representing advertisers in the UK, for a briefing in Cannes to share an update on Origin as several milestones have been achieved in the past twelve months. Frances Sheardown, Kantar Media's Product & Partnerships Director shares the briefing’s main takeaways in this article: https://lnkd.in/eyEsqpKm #ORIGIN | #ISBA | #CannesLions | #Cannes2024 | #AudiencesUnlocked