Origin - The UK Cross Media Measurement Programme

For the third consecutive year, Kantar Media hosted ISBA, the body representing advertisers in the UK, for a briefing in Cannes to share an update on Origin as several milestones have been achieved in the past twelve months. Frances Sheardown, Kantar Media's Product & Partnerships Director shares the briefing’s main takeaways in this article: https://lnkd.in/eyEsqpKm #ORIGIN | #ISBA | #CannesLions | #Cannes2024 | #AudiencesUnlocked

Bobi Carley, ISBA, Luke Bozeat, Group M, and Jenny Bullis , Dentsu UK are now taking the central stage at our briefing with ISBA in Cannes to discuss the ORIGIN project from its design to its application. #ORIGIN | #Cannes | #AudiencesUnlocked

Patrick Béhar kicks off our ORIGIN progress breakfast briefing in Cannes! For the third consecutive year, we are hosting, alongside ISBA, an event in Cannes to present the latest on the UK cross-media measurement program as it moves into its live phase. #Origin | #Cannes | #AudiencesUnlocked

We were honoured to host with ISBA our ORIGIN progress breakfast briefing in Cannes! It was a real pleasure to not only share updates on the project but also to witness collaboration in real-time. Thank you for joining us on the ORIGIN journey! #ORIGIN | #AudienceMeasurement | #AudiencesUnlocked

One month to go! Our President’s Lunch is taking place at The Dorchester on Wednesday 10 July. We’ll be announcing ISBA's new President, and we're thrilled that Global and LBC's James O’Brien will be joining us less than a week after the General Election – for what is sure to be a brilliant conversation.  There are still some seats left but book soon to avoid disappointment. You can book individual seats, or whole tables are available here > https://lnkd.in/eT9Dn4TE

Havas Media Network UK joins Origin as a funding stakeholder ahead of beta trials of the platform - https://lnkd.in/dSmyBTcF

Samsung Ads Europe joins Origin as founding #ConnectedTV member - https://lnkd.in/dybhHNtC

Samsung Ads Europe joins Origin - The UK Cross Media Measurement Programme as founding #ConnectedTV member - https://lnkd.in/dSWez49t Matt Bryan, Antonia Faulkner, Phil Smith, Tom George

It was great to hear the thoughts of Omnicom Media Group's Bhavin Balvantrai at the ISBA Priorities session this week; as insightful and instructive as ever. He was outlining OMG's plans to lean into the upcoming Origin beta trials, supporting 11 of their clients to adopt the platform ahead of launch. As context, that's about 1/3 of all the beta trialists, emphasising the terrific support they are delivering to the programme. Origin is nothing without the support of the wider industry, as exemplified by Bhavin and his colleagues - not just on the day but over the last 3+ years. Great to see you as ever Bav, thank you!

Six more advertisers join Origin as funding stakeholders, as alpha triallists react positively to the platform. Boots UK, Colgate-Palmolive, HSBC, Nationwide, Sanofi and Red Bull are joining ahead of beta trials of the Origin product which are due to start this March. Read more here - https://lnkd.in/eyDvHyqG