Outra

We are excited to announce Peter Jackson, Chief Data and Technology Officer at Outra, will be a panelist at The World CIO 200 Summit 2024 in the United Kingdom by Global CIO Forum.   "To truly unleash the might of an organisation, CIOs must create a unified vision that aligns diverse stakeholders around a shared path forward. It's about being mighty in our commitment, principled in our approach, and protective of the value we create." - Peter Jackson   Peter will be speaking on how CIOs can harness these qualities—embodying the strength and perseverance of an Elephant the symbolic icon of the event, which sees a task through to completion once it sets its mind to it. These qualities are essential for IT leaders to thrive in today's fast-paced and ever-changing business landscape.   We look forward to being part of this in-depth discussion with other industry leaders to help shape the future of IT at the World CIO Summit 2024. Saif Mohammad | Giles Lindsay (FIAP FBCS FCMI) | Karl Hoods CBE | Paul Whiteside #CIO #Leadership #ITLeadership #worldcio200 #digitaltransformation

Our partnership with the Snowflake Marketplace allows Outra to showcase our best-in-breed data models within a universal data ecosystem.   Peter Jackson, Chief Data Officer at Outra says “This collaboration not only facilitates seamless integration but also provides deep insights and analysis that empower businesses to anticipate future trends and predict individual household behaviours, positioning them competitively to capitalise on emerging opportunities in the home mover space.”   Explore our current offerings on the Snowflake Marketplace today and unlock data-driven innovation for your organisation. https://lnkd.in/eFqqRtHN #data #cdo #finance #media #utilities #realestate

Did you know that Outra's Pre Mover and Home Mover data is now available on the Snowflake Marketplace?   Built using the most comprehensive dataset on UK households, with over 75 billion data points providing detailed insights and predictive behaviours into the home moving journey.    1. Pre Mover To Predict Home Movers Our Pre-Mover model uses life stage events and advanced propensity modelling to predict which households are likely to list their properties for sale within the next six months. 2. Home Mover To Target Key Mover Segments Gain a complete view of the home mover journey, tailored to your market needs to identify households in the process of moving and the significant lifecycle events associated pre and post-move.    Make informed decisions to enhance performance across real estate, finance, utilities and media where Outra can empower your data ecosystem.   Explore our offerings on the Snowflake marketplace today and unlock data-driven innovation. https://lnkd.in/eFqqRtHN

As early BTR projects undergo refurbishment, there is a need to address changing living patterns and market demands. Despite high investment levels, challenges like customer retention, affordability, and shifting expectations persist. A data-driven approach can help BTR operators understand tenant demographics, preferences, and local market conditions, enhancing performance and adapting to trends.   See our founder Giles Mackay’s latest piece with BTR News, here: https://lnkd.in/eXh5xSdC   To find out more about how we can help maximise your BTR scheme’s asset value and maximum yield with competitor insights, book a demo here: https://lnkd.in/eUKXmVyE   #BTR #data #marketdemand #localmarket #property #realestate

Amplify your customer experience with insights into financial vulnerability. In today's economic climate, understanding financially vulnerable households is crucial for customer experience success from marketing, product and customer support. By incorporating financial vulnerability data into customer experience strategies, brands can:  - Identify households before they are financially vulnerable  - Prioritise empathy through responsible communication  - Protect households' financial futures  - Mitigate revenue risk to avoid defaults With a microscope on consumer duty, drive more effective marketing campaigns by prioritising empathy and understanding through the whole customer life cycle. Contact us today to learn more about financial vulnerability data - https://lnkd.in/eySPCpuR #marketing #advertising #customerexperience #finance #insurance

Did you know the UK home mover market spends £9 billion annually on move-related goods and services? Through the power of Outra’s Home Mover, you can accurately predict each stage of the home mover lifecycle by leveraging over 2,300 data points and 130 different life event signals to accurately target each stage of their journey. From retail to moving services, trades, and estate agents, our data empowers you to target numerous household segments with precision across marketing channels. Home Movers - Target new homeowners with precision and reach them at the right moment of transition, maximising your chances of engagement and conversion. Affluent Households: Enhance your luxury marketing capabilities with products and services to this lucrative socio-demographic segment with a high purchasing power. Custom Segments: Over 64 pre-built audience segments with the flexibility to customise them or build from the ground up based on the specific needs of your brand, product and target market. Contact us today to learn how our data can help you tap into the £9 billion UK home mover market and reach the right audience at the right time. https://lnkd.in/eySPCpuR #homemovers #retail #lifecycle #marketing #advertising

Is there a grammar school premium when it comes to house prices?    Our data, featured in The Telegraph yesterday, indicates a clear correlation between proximity to high-performing schools and housing market values.   We found the average price of a house listed with proximity to a selective state grammar to be £561,075 compared to a £352,612 national average.   In the leafy London suburb of Kingston-upon-Thames, bordering Surrey, houses that reference local grammar schools Tiffin School and The Tiffin Girls School come with an additional cost of £624,322 compared to those that don’t.    Likewise, in Tunbridge Wells, Kent, homes within the catchment area of the town’s grammar schools have a premium of £292,153 compared to those in the same postcode but not the catchment area.   Dominic Agace of Winkworth estate agent commented on the trend, predicting a 20% premium for homes in the catchment areas of top-rated state schools.   Read the full piece here: https://lnkd.in/ephpDUjj   To learn more about our data and the trends we’re seeing, get in touch: https://www.outra.co.uk/   #houseprices #grammarschools #election #outradata

Outra's premium UK household data and audience segments are now available to brands, advertisers and publishers through both DSPs and SSPs. For agencies and brands looking to supercharge their advertising campaigns, Outra's extensive suite of data and segments can now be accessed seamlessly through multiple DSPs. This means enhanced audience targeting capabilities, allowing brands to reach their desired audiences with pinpoint accuracy through more relevant and engaging ads, maximising the impact of their advertising spend. Ready to take your advertising and publishing strategies to the next level with Outra's extensive data and audience suites? Contact us to find out more https://lnkd.in/eySPCpuR #adtech #martech #programmatic #publishing #advertising

We are delighted to have been shortlisted in the EG Awards 2024 for our work with Your Home helping first-time home buyers on the South Coast. All the more so since we have been shortlisted alongside some great companies and campaigns including LandAid, Bidwells, Related Argent and Savills.     Congratulations to all that are shortlisted and we look forward to finding out the winner on the night!   You can read more about our work with Your Home on our website: https://lnkd.in/efcGY6-q   #firsttimebuyers #data #award

Featured online and in the Homes and Property section of The Times newspaper today: Outra analysed more than 4 million listings and identified the uplift in the price paid for homes within the catchment areas of local grammar schools. Read the piece here:  https://lnkd.in/gGWV8--Z To find out more about how Outra can help answer questions about the housing market with data please arrange a demo via: https://lnkd.in/eySPCpuR   #housingmarket #houseprices #affordability #data