Parents Insights

10 Predictions For 2024 🔮 👇 Embark on a journey into the future with The Insights Family as we unveil the Top 10 trend predictions set to shape the worlds of kids, teens, and families in 2024 inside of our Future Forecast Report. 𝗧𝗿𝗲𝗻𝗱 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁𝘀: 🎨 Creative Surge in Arts & Crafts for Preschoolers ⚽ Sports Fandom's New Era 🎤 Evolution of Music Tours and Fan Experiences 🤖 The Customisation Wave Driven by AI 🌈 Media’s Embrace of Inclusivity and Diversity 🕶️ The Rise of Mixed Reality in Entertainment 🌟 Empowerment of Kids as Change Agents 🌍 Shifting to the Hexagon Economy 📱 Influencers Stepping into Entrepreneurship 🔧 Customisation Fuelled by AI #FutureForecast

This Saturday 📆 Tanya Sarakinis will be presenting at the Nuremberg Toy Fair. Don't miss out! 🎯 Topic: Unveiling Key Growth Opportunities for Toy Retailers in the Upcoming Years. 🔥 Insightful Observation: The toy industry is on the brink of a transformative era. With digital integration and eco-friendly practices gaining momentum, the market is ripe for innovative approaches. Tanya will delve into strategies that not only captivate young minds but also resonate with modern parenting values. This is more than just child's play; it's about shaping the future of retail and consumer engagement. 🚀 ⏰ Be sure to catch Tanya's session from 01:05 pm to 01:35 pm. #NurembergToyFair #RetailInnovation #TheInsightsFamily #FutureOfToys

So thrilled to be back in Nuremberg for the Spielwarenmesse Toy Fair! This Saturday, I'll be speaking at the Toy Forum on Key Growth Trends for Toy Retailers. Can't wait to share my insights with you all! See you there. The Insights Family #marketresearch #kidsinsights #parentsinsights #spielwarenmesse #toyfair #nuremberg Kids Insights Parents Insights George S.

✨The Insights Family secures £5.6 million investment led by BGF✨ The Insights Family is the global leader in kids, teens, parents, and family market intelligence, providing real-time data on their attitudes, behaviours and consumption patterns. By speaking to c700,000 family members from 22 countries each year, they provide a voice to 60% of the world's population, and 85% of the global economy. Congratulations Nick Richardson, Tom Williams, Rhys Davenport, Courtney Walker and Team! Read the full press release here: https://lnkd.in/dwvvqkis 👉 Subscribe to our newsletter to receive weekly deals in your inbox: https://lnkd.in/g54BWBTY 👉 Access the Deal Lite web app for company and investor intelligence: https://deallite.uk #UKTechInvestmentNews #DealLite #Investment

The Insights Family will be heading to The Toy Fair in London starting Tuesday January 23rd, and then off to Spielwarenmesse in Nuremberg on Wed January 31. Please get in touch to book at an appointment so that I can share some of the exciting releases we have planned for 2024. #thetoyfair #londontoyfair #theinsighstfamily #marketresearch #kidsinisghts #parentsinsights #spielwarenmesse #nurembergtoyfair Tanya Sarakinis Kids Insights Parents Insights

🎮 Unlocking the Next Level: Video Games as the New Marketing Arena... Video gaming is no longer just a leisure activity; it's a dynamic marketing frontier. 📈 Mainstream Gaming Boom: 73% of teens globally are gaming, dedicating an average of 70 minutes daily, marking a +23% increase year-on-year. 🎁 In-Game Brand Opportunities: With gaming's massive reach, branded in-game items like skins and avatars are becoming key touchpoints for engaging teen audiences. 🤝 Successful Collaborations: Case in point: Stranger Things x Fortnite, a hit among UK teens, showcasing how fandoms can be leveraged in virtual worlds. 🌍 Brands Entering Gaming Realms: Minecraft and Roblox offer a canvas for creative brand integrations, engaging a vast, dedicated player base. 🔮 Future of Gaming Marketing: As we look further into 2024 and beyond, expect in-game marketing to become a staple in brand strategies.

Our latest insights reveal a captivating shift in the tiny tot universe—see what's winning over the youngest hearts and minds!..... 🕸️ Superhero Fascination: Spider-Man swings into the lives of 1-2-year-olds with a +20% leap, becoming the little ones' most adored hero. 🛍️ Parents' Choice for Deals: eBay's rise by +14% among parents of 1-2s highlights its growing role as the go-to marketplace for savvy family shopping. 📦 The Amazon Effect: For parents of 3-5s, Amazon isn't just a brand, it's a +30% increase in lifestyle integration, simplifying their daily routines. 🎬 Screen Time with Netflix: With a +12% uptick, Netflix is becoming a family favorite for more parents of 3-5-year-olds, featuring content that entertains and educates. To get deeper into our research, data & insights, sign up today 👉 https://lnkd.in/g2uNPVRT #EarlyChildhoodTrends #ParentingInsights #TheInsightsFamily #FamilyFavourites

🌟 Today's Highlight: Progressive Pre-school Awards 2023 🌟 It's a significant day in the world of parenting and early childhood development as The Insights Family gear up to announce the winner of the 'What Parents Love Award'. Based on our latest real-time data, these brands have made an extraordinary impact: Childs Farm Ltd The Walt Disney Company Fisher-Price, Inc. Hasbro Joie International LeapFrog the LEGO Group Mamas & Papas Pampers Professional #SilverCross Tommee Tippee PK VTech These brands represent the pinnacle of innovation, quality, and consumer connection in the sector. They've set new standards, providing exceptional products and experiences for both parents and children. As we countdown to the award announcement, let’s celebrate the brands that have become essential in the lives of families. Stay tuned for the big reveal! #WhatParentsLove #PreschoolAwards2023 #TheInsightsFamily #insights

What's Fueling UK Teens' Surge in STEM Interest? 🤖 A surprising trend is emerging among UK teens, and it's reshaping our understanding of youth engagement in STEM fields. But there's more to the story. ✨ Why It Matters 🇬🇧 Economic Upswing: A skilled STEM workforce sets the UK on a path to innovation leadership. 🌐 Global Advantage: Meeting growing demand for specialised skills closes the skill gap. 📚 Curriculum Cue: The interest in coding suggests schools should adapt and evolve. The data reveals a clear trend: STEM is more than just a school subject—it's shaping the future of the UK. As teens increasingly lean into STEM, they're not just seeking high-paying jobs, but also opening doors for societal advancement and global competitiveness. #TheInsightsFamily #Education #STEM #UKTeens #FutureOfWork

🚀 Ever Wondered How Today's Kids Will Shape Tomorrow's World? August 2023 unveiled some fascinating shifts in kids' preferences, and these trends are more than just numbers; they are clues to future consumer behaviors and societal norms. 🌿 Eco-Consciousness Is No Fad: As the younger generation leans towards eco-friendly products, it's clear that sustainability will be a non-negotiable in brand identities moving forward. 📚 The Digital Classroom: With kids increasingly preferring online learning, we can expect a more dynamic and personalised education landscape, forever changing the roles of teachers and educational institutions. 🎲 Smart Play, Smart Kids: The rising preference for interactive toys indicates an accelerating integration of tech into early learning, reshaping our approach to education and play. 🍎 A Healthier Tomorrow: The shift towards healthier snacking among kids signals a broader, likely long-term, transition to wellness-oriented lifestyles. #TheInsightFamily #KidsInsights