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Puppy power: Andrex reveals biggest redesign in over a decade 👉 https://bit.ly/4cA9V7Q The redesign at the hands of Pearlfisher London, which aimed to capture the heart of modern families, represents the brand’s intentions of moving into the intimate wellness space. The rebrand follows on from the London and New York-based agency being announced as Andrex’s official brand design agency partner. 🗣 Jess Phillips, creative director at Pearlfisher, says, "We've transformed the previously small mascot, confined within a circle and instead given it prominence by treating it as part of the family. This enhances its role and iconicity for the next generation, commanding a strong shelf presence – up close and personal, without boundaries, just like a real puppy." #branding #brand #rebrand #design #strategy #transformmagazine