"This situation exacerbates advertisers' existing nervousness about using the platform." Earlier this week, the European Commission, the primary executive arm of the European Union, sent its preliminary findings to X asserting the platform is in breach of the Digital Services Act on three counts. It comes as other tech giants, including Apple, Meta and Google-owner Alphabet are all currently under investigation for breaching the EU’s Digital Markets Act. To assess the potential implications of this investigation from an advertising and broader social media perspective, PMW spoke to several industry insiders. View the full piece via the link in the comments. With insights from: Tom Stone re:act Jake Kay-Lawson Claxon Chris Andrews Wake The Bear Chloe Singleton eight&four Aishling Farrell Orange Line #paidsocial #advertising #performancemarketing #eu #socialmedia
Performance Marketing World
Internet Publishing
London, Middlesex 6,049 followers
The global home of performance marketing – your guide to success in the new attention economy
About us
Improve your performance marketing objectives with PMW, the premier subscription solution for the marketing community. Our dedicated editorial team provide the latest industry trends and outcome-driven strategies empowering brands and agencies. With practical advice, data insights and expert opinions, PMW guarantees your outcomes synchronise with your corporate goals and ensures you unlock the full potential of marketing in the work you do.
- Website
-
http://www.performancemarketingworld.com
External link for Performance Marketing World
- Industry
- Internet Publishing
- Company size
- 5,001-10,000 employees
- Headquarters
- London, Middlesex
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Marketing, D2C, Social Media, e-Commerce, Paid Search, Data, Technology, Analytics, Optimisation, Advertising, PPC, B2B, B2C, Performance marketing, and News
Locations
-
Primary
69 London Road, Twickenham
Bridge House
London, Middlesex TW1 3SP, GB
Employees at Performance Marketing World
Updates
-
“It’s only by testing a range of mediums and tactics that brands can understand their sweet spots and know where best to place their budgets.” The latest IPA Bellwether Report for Q2 2024 was published yesterday, revealing that UK companies have revised their marketing budgets up at the strongest rate in over a decade, growing 15.9%. With cause to be optimistic going forward, PMW’s panel of experts spoke about where marketers should be allocating their budgets, the importance of first-party data, leveraging engaged audiences during cultural events, and more. Read the full analysis via the link in the comments. With insights from: Maor Sadra INCRMNTAL Philip Acton Adform Ned Jones Permutive Paul Wright Uber Advertising Harriet Durnford-Smith Adverity Jason Warner SBS Christopher Hogg Lotame Pierce Cook-Anderson Equativ Justine O'Neill Analytic Partners Tom Ghiden Elliott Clayton Epsilon Ben Bush The Frameworks Alex Pym Acxiom Justin T. Teads Fiona Salmon Mantis Fergus McCallum TBWA\Worldwide Richard Robinson🔥 The Future Factory Ingenuity Steve Mchenry Yahoo #performancemarketing #advertising #IPA #UKeconomy #data #ai #adspend #firstpartydata #cookieless
-
-
We partnered with the DMA to bring you insights into how we should be working with AI to enhance human creativity - take a look here https://lnkd.in/ekt4_5UN #ad #marketing #ai
-
Top 5 adtech tools this week: from programmatic ads for live events to swapping banner ads for music notifications, here’s our round up of new ways to power up your tech stack. Head to the link in comments for the full story. This week: – FreeWheel: new programmatic tools for live event ads – including the Olympics – Into-it: publishers collaborate on pricing structure for new, cookieless revenue stream – Automated Creative: digital ad performance platform gets an AI boost – Pipeline360: new display advertising platform for B2B marketers – Making Science: launch of Trust Generative AI on Google Cloud Marketplace Mark McKee Lee Henshaw Oliver Wheatley The Independent Richard Reeves AOP Association of Online Publishers Alexander Hobhouse Tom Ollerton Tony Uphoff Jorge Alonso Gutiérrez Dai Vu Google Cloud #performancemarketing #tech #data #ai #socialmedia #programmatic #livevents #programmatic #google #cookieless #displayads
-
-
Your final call for entry ❗ Celebrate: unprecedented campaigns | exciting new launches | exceptional talent | strong partnerships You have 7 days left to enter this year's #PMWAwards Enter now 👉 https://lnkd.in/e9Kun_GG
-
-
“Paramount+ has been fighting a losing battle to streaming giants Netflix, Amazon Prime and @Disney+ for some time now. The merger with Skydance Media will give Paramount a much-needed boost to the platform, bringing a wealth of quality content that will help to draw more viewers in.” Earlier this month, Paramount Global completed an $8bn merger with Skydance Media, announcing that billionaire founder of Skydance, David Ellison, will take on the role of Chairman and CEO for the new company. With the deal set to have a profound impact on the streaming industry at large, PMW spoke to several experts to uncover exactly how the next iteration of the streaming wars will unfold – view all of their insights via the link in the comments. Tony Marlow LG Ad Solutions Séamus Brennan Kepler Sarah Lewis ShowHeroes Group Rhys Cater Precis Alice Beecroft Yahoo Alex Hole Samsung Ads Europe #performancemarketing #streaming #ctv #advertising #mergers
-
-
Performance Marketing World reposted this
The big performance marketing workforce report 2024 is here! In the first instalment of this series, PMW examines why salaries for certain #marketing job roles took a hit in 2023, using data from our own jobs board. And not just in literally – coupled with the challenging economic backdrop, the real term hit on marketers' take home pay appeared to be bleak. On the other side, our data indicates that some job categories were in high demand, which pushed salaries up. PMW speaks to Jodie Clayton from Major Players | B Corp™, Tony Miller from the DMA (Data & Marketing Association) UK and Visha Kudhail, CMO consultant and advisor, about the impact this has had on the industry. Link in the comments. Robin Langford, Joseph Arthur, Reem Makari, Celine Yaseen, Samantha Johnston, Jyoti Rambhai
-
-
WPP has appointed Brian Lesser as the new Global CEO of GroupM. He will succeed Christian Juhl, who is stepping down from the role after five years. July will take up a new position with WPP as President, Corporate Development. Lesser, who was previously the CEO of GroupM in North America from 2015 to 2017, will take up the new role in September. Article link in comments.
-
-
Performance Marketing World reposted this
The big performance marketing workforce report 2024 is here! In the first instalment of this series, PMW examines why salaries for certain #marketing job roles took a hit in 2023, using data from our own jobs board. And not just in literally – coupled with the challenging economic backdrop, the real term hit on marketers' take home pay appeared to be bleak. On the other side, our data indicates that some job categories were in high demand, which pushed salaries up. PMW speaks to Jodie Clayton from Major Players | B Corp™, Tony Miller from the DMA (Data & Marketing Association) UK and Visha Kudhail, CMO consultant and advisor, about the impact this has had on the industry. Link in the comments. Robin Langford, Joseph Arthur, Reem Makari, Celine Yaseen, Samantha Johnston, Jyoti Rambhai
-
-
The big performance marketing workforce report 2024 is here! In the first instalment of this series, PMW examines why salaries for certain #marketing job roles took a hit in 2023, using data from our own jobs board. And not just in literally – coupled with the challenging economic backdrop, the real term hit on marketers' take home pay appeared to be bleak. On the other side, our data indicates that some job categories were in high demand, which pushed salaries up. PMW speaks to Jodie Clayton from Major Players | B Corp™, Tony Miller from the DMA (Data & Marketing Association) UK and Visha Kudhail, CMO consultant and advisor, about the impact this has had on the industry. Link in the comments. Robin Langford, Joseph Arthur, Reem Makari, Celine Yaseen, Samantha Johnston, Jyoti Rambhai
-